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Summary of significant accounting policies (Tables)
12 Months Ended
Dec. 31, 2012
Summary of significant accounting policies  
Schedule of depreciation and amortization computed using the straight-line method over the estimated useful lives of assets

Computer equipment

  2 to 5 years

Software

  2 to 5 years

Office equipment

  3 to 5 years

Leasehold improvements

  The shorter of the estimated useful life or the remaining term of the agreements, generally ranging from 3 to 15 years
Schedule of weighted average assumptions used to calculate the grant date fair values of employee stock option grants
  December 31,  
 
  2012   2011   2010  

Expected term (years)

    5.9     6.4     6.1  

Expected volatility

    48.9 %   49.8 %   67.6 %

Risk-free rate

    0.9 %   2.4 %   2.5 %

Dividend yield

    0 %   0 %   0 %
Summary of the entity's revenue by primary revenue source
 
  Year Ended December 31,  
 
  2012   2011   2010  

Revenue:

                   

Retail subscription

  $ 32,716   $ 29,033   $ 23,561  

Retail single-use

    13,429     16,054     17,460  

Wholesale

    49,495     43,707     35,134  

Advertising and other

    6,866     5,764     4,265  
               

Total revenue

  $ 102,506   $ 94,558   $ 80,420