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Revenue from Contracts with Customers (Tables)
12 Months Ended
Dec. 31, 2019
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following table summarizes revenue disaggregation by product for the years ended December 31, 2019, 2018 and 2017 (in thousands):
 
2019
 
2018
 
2017 (1) (2)
 
 
Marketplaces
$
95,757

 
$
96,321

 
$
93,020

Digital Marketing
19,683

 
18,919

 
18,076

Other
14,519

 
15,978

 
11,439

 
$
129,959

 
$
131,218

 
$
122,535

(1) As noted above, prior periods have not been adjusted for the adoption of ASC 606 and are presented in accordance with historical accounting guidance in effect for those periods.
(2) Certain prior period amounts have been reclassified to conform to current period presentation. These reclassifications had no impact on the reported total revenue for the period.
Deferred Revenue
The following table summarizes deferred revenue activity for the year ended December 31, 2019 (in thousands):
 
Balance, beginning of period
 
Net additions
 
Revenue recognized from deferred revenue
 
Balance, end of period
Deferred revenue
$
24,708

 
100,271

 
(103,520
)
 
$
21,459

Deferred Contract Costs
The following table summarizes deferred contract cost activity for the year ended December 31, 2019 (in thousands):
 
Balance, beginning of period
 
Additions
 
Amortized costs (1)
 
Balance, end of period
Deferred contract costs
$
15,209

 
7,858

 
(4,653
)
 
$
18,414

(1) Includes contract costs amortized to sales and marketing expense during the period and the impact from foreign currency exchange rate fluctuations.
Financial Statement Impact
The following table summarizes the financial statement line items impacted by the Company's adoption of ASC 842 at January 1, 2019 (in thousands):
Balance Sheet - select financial statement line items
Ending balance
 
Effect of the adoption of
 
Beginning balance
 
December 31, 2018
 
ASC 842
 
January 1, 2019
Operating lease right of use assets
$

 
$
15,099

 
$
15,099

Other assets
1,515

 
(504
)
(1)
1,011

Total assets
134,269

 
14,595

 
148,864

Other current liabilities
3,569

 
3,116

(2)
6,685

Total current liabilities
38,730

 
3,116

 
41,846

Long-term operating leases, net of current portion

 
14,310

 
14,310

Lease incentive obligation
2,154

 
(2,154
)
 

Other long-term liabilities
2,343

 
(657
)
(3)
1,686

Total liabilities
44,631

 
14,615

 
59,246

Accumulated other comprehensive loss
(1,707
)
 
(12
)
 
(1,719
)
Total stockholders' equity
89,638

 
(12
)
 
89,626

Total liabilities and stockholders' equity
$
134,269

 
$
14,595

(4)
$
148,864

(1) Derecognition of lease inception fees associated with certain leases previously amortized over the respective lives of those leases.
(2) Net effect of derecognizing the Company's current deferred rent and lease incentive obligations as of December 31, 2018 and recognizing current operating lease liabilities.
(3) Derecognition of the Company's long-term deferred rent as of December 31, 2018.
(4) The resulting incremental expense due to the Company's adoption of ASC 842 was not considered significant and is recorded as rent expense in General and administrative expense in the accompanying consolidated statement of operations for the year ended December 31, 2019.