8-K

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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION


                              WASHINGTON, DC 20549



                                    FORM 8-K
                                 CURRENT REPORT


     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


        Date of report (Date of earliest event reported): August 4, 2004




                                AEROPOSTALE, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)




          DELAWARE                   001-31314                31-1443880
(State or other jurisdiction     (Commission File           (IRS Employer
      of incorporation)               Number)            Identification No.)



           112 WEST 34TH STREET, 22ND FLOOR, NEW YORK, NEW YORK 10120
          (Address of Principal Executive Offices, including Zip Code)



                                 (646) 485-5398
              (Registrant's Telephone Number, Including Area Code)



                                 NOT APPLICABLE

          (Former Name or Former Address, if Changed Since Last Report)

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ITEM 9.     REGULATION FD DISCLOSURE.

            On August 4, 2004 Aeropostale, Inc. issued a press release
            announcing their July 2004 sales results. A copy of this press
            release is attached hereto as Exhibit 99.1.




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                                   SIGNATURES

   According to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                          Aeropostale, Inc.




                                          /s/  Michael J. Cunningham
                                          --------------------------
                                          Michael J. Cunningham
                                          Executive Vice President - Chief
                                          Financial Officer

Dated: August 4, 2004




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EX-99.1

                                                                    EXHIBIT 99.1

                     AEROPOSTALE REPORTS JULY SALES RESULTS



        - SAME STORE SALES INCREASE 13.8% COMPARED TO 19.3% LAST JULY -

 - INCREASES GUIDANCE TO $0.17 PER DILUTED SHARE VS. PREVIOUS GUIDANCE OF $0.11
                              PER DILUTED SHARE -


NEW YORK, NEW YORK - AUGUST 4, 2004 - Aeropostale, Inc. (NYSE: ARO), a
mall-based specialty retailer of casual and active apparel for young women and
men, today announced that total net sales for the four-week period ended July
31, 2004 increased 43.6% to $71.1 million, compared to $49.5 million for the
four-week period ended August 2, 2003. The company's comparable store sales
increased 13.8% for the month, versus a comparable store sales increase of 19.3%
in the year ago period.

For the quarter ended July 31, 2004, total net sales have increased 50.0% to
$194.9 million, compared to $129.9 million in the quarter ended August 2, 2003.
Comparable store sales for the second quarter have increased 20.0%, compared to
9.2% in the year ago quarter. Year-to-date, total net sales have increased 49.7%
to $362.5 million, compared to $242.2 million in the year-ago period. Year to
date, comparable store sales have increased 19.5%, compared to an increase of
5.5% in the year-ago period.

Julian R. Geiger, Chairman and Chief Executive Officer said, "We are very
pleased with our July sales performance particularly given the difficult
comparisons and no-tax week shifts in certain states. The transition into the
key back to school selling season has been smooth and we ended the month with
both the appropriate inventory composition and inventory level."

The company also increased its guidance for the second quarter today. The
company now believes it will report second quarter earnings per fully diluted
share of $0.17 versus its previously issued guidance of $0.11 per fully diluted
share.

To hear the Aeropostale prerecorded July sales message, please dial (877)
519-4471 or (973) 341-3080, followed by the conference identification number
#4497112.

ABOUT AEROPOSTALE, INC.

Aeropostale, Inc. (www.aeropostale.com) is a mall-based specialty retailer of
casual apparel and accessories that targets both young women and young men aged
11 to 20. The company provides customers with a selection of high-quality,
active-oriented, fashion basic merchandise in a high-energy store environment.
The company maintains complete control over the proprietary brand by designing
and sourcing all of its own merchandise. Aeropostale products can be purchased
only in its stores, which sell Aeropostale merchandise exclusively.

The first Aeropostale store was opened in 1987. The company currently operates
522 stores in 42 states.

SPECIAL NOTE: SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995: Except for historical information contained herein, the
statements made in this release constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Such forward-looking statements involve certain
risks and uncertainties, including statements regarding the company's strategic
direction, prospects and future



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results. Certain factors, including factors outside of our control, may cause
actual results to differ materially from those contained in the forward-looking
statements. These factors include the company's ability to implement its growth
strategy successfully, changes in consumer fashion preferences, economic and
other conditions in the markets in which we operate, competition, seasonality
and the other risks discussed in the company's Form 10-K for the year ended
January 31, 2004 filed with the Securities and Exchange Commission, which
discussions are incorporated in this release by reference.




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