RELATED PARTY TRANSACTIONS (Details Textual) (USD $)	0 Months Ended	1 Months Ended			3 Months Ended				9 Months Ended		12 Months Ended								3 Months Ended	1 Months Ended	0 Months Ended	12 Months Ended			3 Months Ended		9 Months Ended								3 Months Ended		9 Months Ended				9 Months Ended			9 Months Ended			1 Months Ended	9 Months Ended		12 Months Ended	0 Months Ended	1 Months Ended	3 Months Ended		9 Months Ended		0 Months Ended	9 Months Ended	12 Months Ended
	Jul. 16, 2013	Jun. 20, 2012	Apr. 30, 2011	Sep. 30, 2010	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Apr. 20, 2013	Apr. 09, 2013	Nov. 02, 2012	May 31, 2012	Apr. 30, 2012	Apr. 19, 2012	Sep. 24, 2010	Jun. 30, 2013 Common Stock [Member]	Oct. 31, 2013 Subsequent Event [Member]	Jul. 16, 2013 Restricted Stock [Member]	Dec. 31, 2012 Restricted Stock [Member]	Mar. 31, 2012 Restricted Stock [Member]	Apr. 21, 2011 Restricted Stock [Member]	Sep. 30, 2013 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2012 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2013 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2012 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2013 Brownies Southport Divers Inc [Member]	Dec. 31, 2012 Brownies Southport Divers Inc [Member]	Sep. 30, 2013 Brownie Palm Beach Divers [Member]	Dec. 31, 2012 Brownie Palm Beach Divers [Member]	Sep. 30, 2013 Brownies Yacht Toys [Member]	Dec. 31, 2012 Brownies Yacht Toys [Member]	Sep. 30, 2013 Pompano Dive Center [Member]	Sep. 30, 2012 Pompano Dive Center [Member]	Sep. 30, 2013 Pompano Dive Center [Member]	Sep. 30, 2012 Pompano Dive Center [Member]	Dec. 31, 2012 Pompano Dive Center [Member]	Dec. 31, 2012 Mikkel Pitzner [Member]	Sep. 30, 2013 Mikkel Pitzner [Member] Subsequent Event [Member]	Sep. 30, 2013 Mikkel Pitzner [Member] Restricted Stock [Member]	Dec. 31, 2012 Wesley Armstrong [Member]	Sep. 30, 2013 Related Party [Member]	Sep. 30, 2013 940 Associates Inc [Member]	Sep. 30, 2012 940 Associates Inc [Member]	Nov. 30, 2012 Chief Executive Officer [Member]	Sep. 30, 2013 Chief Executive Officer [Member]	Sep. 30, 2012 Chief Executive Officer [Member]	Dec. 31, 2012 Chief Executive Officer [Member]	May 13, 2013 Chief Executive Officer [Member] Common Stock [Member]	Sep. 30, 2013 Director [Member]	Sep. 30, 2013 Director [Member]	Sep. 30, 2012 Director [Member]	Sep. 30, 2013 Director [Member]	Sep. 30, 2012 Director [Member]	Feb. 28, 2011 Promissory Note Payable Unsecured [Member]	Sep. 30, 2013 Promissory Note Payable Unsecured [Member]	Dec. 31, 2012 Promissory Note Payable Unsecured [Member]
Common Stock, Shares, Issued																								14,815
Total net revenues					$ 891,372			$ 990,388	$ 2,072,670	$ 2,349,004															$ 208,543	$ 190,384	$ 623,015	$ 551,360
Accounts Receivable, Related Parties																													39,950	27,759	11,879	15,226	19,071	8,457	31,932		31,932		5,863
Compensation Related Party																																																				2,500	7,500	7,500	22,500	30,000
Stock Issued During Period Value Convertible Debentures		20,000
Related Party Transaction, Purchases from Related Party				25,500
Liabilities, Noncurrent				8,250														8,250
Percentage Of Restrictions On Common Stock												50.00%				50.00%	50.00%
Deferred Compensation Arrangement with Individual, Compensation Expense			1,000,000
Amortization Of Prepaid Equity Based Compensation Expense					0			125,001	137,494	375,003
Deferred Compensation Equity					0				0		137,494
Conversion of accrued payroll to stock									40,500	45,000																																								22,500
Declaration Of Bonus															83,333
Operating Expenses					428,962			483,735	1,356,342	1,419,074												83,333																												23,801
Increase In Payment Of Salary																																																		16,667
Percentage Of Discount On Restricted Shares																							30.00%
Stock Incentive Bonus Number Of Shares Reserved														75,100
Stock Incentive Bonus, Number Of Shares Awarded																																															45,000
Accrued Board Of Directors Fees Had Been Converted To Stock											15,000
BOD fee payable to non-employee - related party					0				0		7,500			75,100																										7,500			7,500
Stock granted for consulting, legal, and other professional services (in shares)																					462,963																					73,000
Sales Revenue, Goods, Net					662,680			791,343	1,423,307	1,783,199																									17,124	8,661	23,322	14,394							3,000	0		25	50
Debt Conversion, Converted Instrument, Shares Issued																			370,370	149,254																															370,371
Debt Conversion, Converted Instrument, Amount						50,000	565,689				16,347								37	2,000																								50,000
Line of Credit Facility, Amount Outstanding													5,000,000
Line of Credit Facility, Commitment Fee Percentage	50.00%
Line of Credit Facility, Commitment Fee Amount	125,000
Equity Method Investment, Ownership Percentage	9.99%
Line of Credit Facility, Commitment Fee Capitalised Amount	125,000								125,000
Amortization Of Security Purchase Commitment Fees					116,320				125,000	0
Debt Instrument, Interest Rate, Stated Percentage					7.50%				7.50%		7.50%																														21.21%																	5.00%	5.00%
Debt Instrument, Frequency of Periodic Payment									monthly		monthly																														monthly
Debt Instrument, Periodic Payment									$ 7,050		$ 7,050																														$ 8,585.47																$ 2,000
Debt Instrument, Maturity Date									Aug. 01, 2013		Aug. 01, 2013																																														Aug. 31, 2012	Mar. 10, 2015	Mar. 10, 2015
Terms OF License Agreement									$2.00 per licensed product sold, rates increasing 5% annually.
Concentration Risk, Percentage					10.00%			10.00%	2.50%	10.00%
Weighted Average Share Factor									.70