RELATED PARTY TRANSACTIONS (Details Textual) (USD $)	1 Months Ended			3 Months Ended			12 Months Ended							12 Months Ended			0 Months Ended	3 Months Ended								3 Months Ended		3 Months Ended	1 Months Ended			1 Months Ended	3 Months Ended	12 Months Ended	1 Months Ended	3 Months Ended		0 Months Ended
	Nov. 30, 2012	Jun. 20, 2012	Apr. 30, 2011	Mar. 31, 2013	Mar. 31, 2012	Sep. 30, 2010	Dec. 31, 2012	Apr. 20, 2013	Nov. 02, 2012	Apr. 30, 2012	Apr. 19, 2012	Jan. 31, 2012	Sep. 24, 2010	Dec. 31, 2012 Restricted Stock [Member]	Mar. 31, 2012 Restricted Stock [Member]	Apr. 21, 2011 Restricted Stock [Member]	Apr. 02, 2013 Restricted Stock [Member] Subsequent Event [Member]	Mar. 31, 2013 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Mar. 31, 2012 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Mar. 31, 2013 Brownies Southport Divers Inc [Member]	Dec. 31, 2012 Brownies Southport Divers Inc [Member]	Mar. 31, 2013 Brownie Palm Beach Divers [Member]	Dec. 31, 2012 Brownie Palm Beach Divers [Member]	Mar. 31, 2013 Brownies Yacht Toys [Member]	Dec. 31, 2012 Brownies Yacht Toys [Member]	Mar. 31, 2013 Pompano Dive Center [Member]	Dec. 31, 2012 Mikkel Pitzner [Member]	Mar. 31, 2013 Mikkel Pitzner [Member] Restricted Stock [Member]	Sep. 30, 2010 Carleigh Rae Corporation [Member]	Sep. 24, 2010 Carleigh Rae Corporation [Member]	Mar. 31, 2012 Wesley Armstrong [Member]	Nov. 30, 2012 Chief Executive Officer [Member]	Mar. 31, 2013 Chief Executive Officer [Member]	Dec. 31, 2012 Chief Executive Officer [Member]	Mar. 31, 2013 Director [Member]	Mar. 31, 2013 Director [Member]	Sep. 30, 2012 Director [Member]	Feb. 28, 2011 Promissory Note Payable Unsecured [Member]	Mar. 31, 2013 Promissory Note Payable Unsecured [Member]	Dec. 31, 2012 Promissory Note Payable Unsecured [Member]
Preferred Stock, Shares Issued				425,000			425,000
Debt Instrument, Decrease, Forgiveness					$ 95,054
Preferred Stock, Par or Stated Value Per Share				$ 0.001			$ 0.001
Common Stock, Shares, Issued				3,678,090,568			3,182,745,767								6,944,444	20,000,000														371,250
Common Stock, Par or Stated Value Per Share				$ 0.0001			$ 0.0001				$ 0.05	$ 0.0001
Interest expense - related parties				657	2,134
Total net revenues				588,663	608,126													164,245	162,066
Accounts Receivable, Related Parties																				34,799	24,471	8,954	2,593	11,473	18,776	12,293
License Agreement Commitments Description																										Under the terms of the license agreements effective January 1, 2005, the Company pays 940A $2.00 per licensed product sold, rates increasing 5% annually. Also with 940A, the Company has an Exclusive License Agreement to license the trademark "Brownies Third Lung", "Tankfill", "Brownies Public Safety" and various other related trademarks as listed in the agreement. Based on this license agreement, the Company pays 940A 2.5% of gross revenues per quarter.
Compensation Related Party																																			2,500	15,000	7,500
Stock Issued During Period Value Convertible Debentures		20,000
Stock Issued During Period Shares Convertible Debentures		2,666,667
Stock Issued During Period Conversion Price Per Share		$ 0.0075
Related Party Transaction, Purchases from Related Party																													25,500
Finite-Lived Patents, Gross						0
Realized Loss From Transaction						182,250
Market Value Of Stock													148,500
Historical Cost						0
Cash													25,500
Liabilities, Noncurrent						8,250							8,250
Percentage Of Restrictions On Common Stock								50.00%		50.00%	50.00%
Deferred Compensation Arrangement with Individual, Compensation Expense			1,000,000
Amortization Of Prepaid Equity Based Compensation Expense				125,001	125,001
Deferred Compensation Equity				12,493			137,494
Conversion of accrued payroll to stock				9,000	45,000																													22,500
Declaration Of Bonus					83,333
Share-based Compensation Arrangement by Share-based Payment Award, Per Share Weighted Average Price of Shares Purchased					$ 0.012
Operating Expenses				577,273	439,948									83,333																				23,801
Increase In Payment Of Salary														16,667																				16,667
Weighted Average Share Factor				0.70										0.70
Percentage Of Discount On Restricted Shares															30.00%
Debt Instrument, Interest Rate, Stated Percentage				7.50%			7.50%																																5.00%	5.00%
Stock Incentive Bonus Price Per Share									$ 0.0009
Stock Incentive Bonus									75,100
Stock Incentive Bonus Number Of Shares Reserved									80,500,000
Stock Incentive Bonus, Number Of Shares Awarded																																50,000,000
Stock Incentive Bonus, Value Of Shares Awarded	45,000
Accrued Board Of Directors Fees Had Been Converted To Stock							15,000
BOD fee payable to non-employee - related party				0			7,500																				7,500				7,500
Stock granted for consulting, legal, and other professional services (in shares)																	13,063,923											243,333,333
Share Price				$ 0.0005																								$ 0.0003
Stock granted for consulting, legal, and other professional services																	4,500											73,000
Debt Instrument, Periodic Payment				7,050			7,050																															2,000
Sales Revenue, Goods, Net				$ 423,282	$ 446,060																												$ 50