RELATED PARTY TRANSACTIONS (Details Textual) (USD $)	1 Months Ended		3 Months Ended				9 Months Ended			12 Months Ended				9 Months Ended			3 Months Ended		9 Months Ended								3 Months Ended	9 Months Ended		1 Months Ended		0 Months Ended	1 Months Ended		3 Months Ended	9 Months Ended		1 Months Ended	3 Months Ended	9 Months Ended	0 Months Ended	1 Months Ended		9 Months Ended	12 Months Ended	9 Months Ended
	Apr. 21, 2011	Sep. 24, 2010	Sep. 30, 2012	Jun. 30, 2012	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2012	Dec. 31, 2011	Sep. 30, 2011	Dec. 31, 2011	May 31, 2012	Apr. 20, 2012	Jan. 31, 2012	Sep. 30, 2012 Restricted Stock [Member]	May 31, 2012 Restricted Stock [Member]	Apr. 21, 2011 Restricted Stock [Member]	Sep. 30, 2012 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2011 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2012 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2011 Brownies Southport Divers Inc + Brownie Palm Beach Divers + Brownies Yacht Toys	Sep. 30, 2012 Brownies Southport Divers Inc [Member]	Dec. 31, 2011 Brownies Southport Divers Inc [Member]	Sep. 30, 2012 Brownie Palm Beach Divers [Member]	Dec. 31, 2011 Brownie Palm Beach Divers [Member]	Sep. 30, 2012 Brownies Yacht Toys [Member]	Dec. 31, 2011 Brownies Yacht Toys [Member]	Sep. 30, 2012 Pompano Dive Center [Member]	Sep. 30, 2012 Pompano Dive Center [Member]	Dec. 31, 2011 Pompano Dive Center [Member]	Apr. 30, 2012 Mikkel Pitzner [Member]	Sep. 24, 2010 Carleigh Rae Corporation [Member]	Mar. 06, 2012 Chief Executive Officer [Member]	Mar. 31, 2012 Chief Executive Officer [Member]	Apr. 21, 2011 Chief Executive Officer [Member]	Sep. 30, 2012 Chief Executive Officer [Member]	Sep. 30, 2012 Chief Executive Officer [Member]	Dec. 31, 2011 Chief Executive Officer [Member]	Sep. 30, 2012 Director [Member]	Sep. 30, 2012 Director [Member]	Sep. 30, 2012 Director [Member]	Mar. 06, 2012 Board Of Directors Chairman [Member]	Mar. 31, 2012 Board Of Directors Chairman [Member]	Feb. 28, 2011 Promissory Note Payable Unsecured [Member]	Sep. 30, 2012 Promissory Note Payable Unsecured [Member]	Dec. 31, 2011 Promissory Note Payable Unsecured [Member]	Sep. 30, 2012 Series A Convertible Preferred Stock [Member]	Apr. 21, 2011 Series A Convertible Preferred Stock [Member]
Preferred Stock, Shares Issued			425,000				425,000	425,000		425,000																																					425,000
Debt Instrument, Decrease, Forgiveness																																		$ 42,500
Preferred Stock, Par or Stated Value Per Share			$ 0.001				$ 0.001	$ 0.001		$ 0.001																																					$ 0.01
Common Stock, Shares, Issued			3,600,615,539				3,600,615,539	61,466,516		61,466,516					6,944,444	20,000,000															371,250																42,500,000
Common Stock, Par or Stated Value Per Share			$ 0.0001				$ 0.0001	$ 0.0001		$ 0.0001			$ 0.0001																					$ 0.05													$ 0.05
Interest Expense, Related Party			(1,409)		(3,059)		(5,318)		(2,092,869)																																					2,082,500
Total net revenues			990,388		659,261		2,349,004		1,619,355								190,384	181,241	560,303,000	459,640,000							8,661	14,394
Accounts Receivable, Related Parties																					27,759	27,247	15,226	12,348	9,164	8,457	12,969	12,969	0						0	0	3,991
License Agreement Commitments Description																												Under the terms of the license agreements effective January 1, 2005, the Company pays 940A $2.00 per licensed product sold, rates increasing 5% annually. Also with 940A, the Company has an Exclusive License Agreement to license the trademark "Brownies Third Lung", "Tankfill", "Brownies Public Safety" and various other related trademarks as listed in the agreement. Based on this license agreement, the Company pays 940A 2.5% of gross revenues per quarter.
Compensation Related Party																																						2,500	7,500	30,000
Non Employee Fee For Board Of Directors							7,500
Accrued Board Of Directors Fees Related Party							30,000
Accrued Board Of Director Fees			22,500				22,500
Stock Issued During Period Value Convertible Debentures				20,000			20,000
Stock Issued During Period Shares Convertible Debentures							2,666,667
Stock Issued During Period Conversion Price Per Share							$ 0.0075
Related Party Transaction, Purchases from Related Party		25,500
Future Sales						8,250
Finite-Lived Patents, Gross						0
Realized Loss From Transaction						(182,250)
Market Value Of Stock						148,500
Historical Cost						0
Cash						25,500
Liabilities, Noncurrent						8,250
Percentage Of Restrictions On Common Stock			50.00%				50.00%					50.00%
Deferred Compensation Arrangement with Individual, Compensation Expense	1,000,000
Amortization Of Prepaid Equity Based Compensation Expense			125,001		125,001		375,003		279,087
Deferred Compensation Equity			262,495				262,495	637,498		637,498
Aggregate Amount Of Bonus Authorized										215,000
Noninterest Expense Directors Fees																																36,000	36,000								53,000	53,000
Conversion of accrued payroll to stock								45,000	0
Declaration Of Bonus											83,333
Share-based Compensation Arrangement by Share-based Payment Award, Per Share Weighted Average Price of Shares Purchased											$ 0.012
Operating Expenses			483,735		361,341		1,419,074		999,260					83,333																					28,571	23,801
Increase In Payment Of Salary							16,667
Weighted Average Share Factor							0.70
Percentage Of Discount On Restricted Shares														30.00%
Debt Instrument, Interest Rate, Stated Percentage			7.50%				7.50%	7.50%		7.50%																																		5.00%	7.50%
Debt Instrument, Periodic Payment							7,050			7,050																																	2,000	250	2,000
Maturity Date							Aug. 01, 2013			Aug. 01, 2013																																	Aug. 31, 2012	Mar. 10, 2015	Aug. 31, 2012
Related Party Transaction, Description of Transaction																														50						One of the two non-employee Board of Directors ("BOD"), Wesley Armstrong, of the three person BOD, which included the Chief Executive Officer, resigned his position on April 18, 2012.
Share Based Compensation Allocated To Operating Expenses			$ 107,143				$ 142,857