2.4.0.6 Html 323 402 1 true 79 0 false 4 false false R1.htm 001 - Document - DOCUMENT AND ENTITY INFORMATION Sheet http://www.browniesmarinegroup.com/role/Documentandentityinformations DOCUMENT AND ENTITY INFORMATION true false R2.htm 002 - Statement - CONSOLIDATED BALANCE SHEETS Sheet http://www.browniesmarinegroup.com/role/StatementOfFinancialPositionClassified CONSOLIDATED BALANCE SHEETS false false R3.htm 003 - Statement - CONSOLIDATED BALANCE SHEETS [Parenthetical] Sheet http://www.browniesmarinegroup.com/role/BalanceSheetParenthetical CONSOLIDATED BALANCE SHEETS [Parenthetical] false false R4.htm 004 - Statement - CONSOLIDATED STATEMENTS OF OPERATIONS Sheet http://www.browniesmarinegroup.com/role/StatementOfIncome CONSOLIDATED STATEMENTS OF OPERATIONS false false R5.htm 005 - Statement - CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT Sheet http://www.browniesmarinegroup.com/role/StatementOfShareholdersEquityAndOtherComprehensiveIncome CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT false false R6.htm 006 - Statement - CONSOLIDATED STATEMENTS OF CASH FLOWS Sheet http://www.browniesmarinegroup.com/role/StatementOfCashFlowsIndirect CONSOLIDATED STATEMENTS OF CASH FLOWS false false R7.htm 007 - Statement - CONSOLIDATED STATEMENTS OF CASH FLOWS [Parenthetical] Sheet http://www.browniesmarinegroup.com/role/ConsolidatedStatementsOfCashFlowsParenthetical CONSOLIDATED STATEMENTS OF CASH FLOWS [Parenthetical] false false R8.htm 008 - Disclosure - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Sheet http://www.browniesmarinegroup.com/role/DescriptionOfBusinessAndSummaryOfSignificantAccountingPolicies DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES false false R9.htm 009 - Disclosure - INVENTORY Sheet http://www.browniesmarinegroup.com/role/Inventory INVENTORY false false R10.htm 010 - Disclosure - PREPAID EXPENSES AND OTHER CURRENT ASSETS Sheet http://www.browniesmarinegroup.com/role/PrepaidExpensesAndOtherCurrentAssets PREPAID EXPENSES AND OTHER CURRENT ASSETS false false R11.htm 011 - Disclosure - PROPERTY, PLANT AND EQUIPMENT Sheet http://www.browniesmarinegroup.com/role/PropertyPlantAndEquipment PROPERTY, PLANT AND EQUIPMENT false false R12.htm 012 - Disclosure - CUSTOMER CREDIT CONCENTRATIONS Sheet http://www.browniesmarinegroup.com/role/CustomerCreditConcentrations CUSTOMER CREDIT CONCENTRATIONS false false R13.htm 013 - Disclosure - RELATED PARTY TRANSACTIONS Sheet http://www.browniesmarinegroup.com/role/Relatedpartytransactions RELATED PARTY TRANSACTIONS false false R14.htm 014 - Disclosure - ASSET PURCHASE Sheet http://www.browniesmarinegroup.com/role/Assetpurchase ASSET PURCHASE false false R15.htm 015 - Disclosure - ACCOUNTS PAYABLE AND ACCRUED LIABILITIES Sheet http://www.browniesmarinegroup.com/role/AccountsPayableAndAccruedLiabilities ACCOUNTS PAYABLE AND ACCRUED LIABILITIES false false R16.htm 016 - Disclosure - OTHER LIABILITIES Sheet http://www.browniesmarinegroup.com/role/OtherLiabilities OTHER LIABILITIES false false R17.htm 017 - Disclosure - NOTES PAYABLE Notes http://www.browniesmarinegroup.com/role/NotesPayable NOTES PAYABLE false false R18.htm 018 - Disclosure - CONVERTIBLE DEBENTURES Sheet http://www.browniesmarinegroup.com/role/ConvertibleDebentures CONVERTIBLE DEBENTURES false false R19.htm 019 - Disclosure - STOCK ISSUED FOR CONSULTING, LEGAL AND OTHER PROFESSIONAL SERVICES Sheet http://www.browniesmarinegroup.com/role/StockIssuedForConsultingServices STOCK ISSUED FOR CONSULTING, LEGAL AND OTHER PROFESSIONAL SERVICES false false R20.htm 020 - Disclosure - CONVERSION OF ACCRUED PAYROLL TO STOCK Sheet http://www.browniesmarinegroup.com/role/Conversionofaccruedpayrolltostock CONVERSION OF ACCRUED PAYROLL TO STOCK false false R21.htm 021 - Disclosure - INCOME TAXES Sheet http://www.browniesmarinegroup.com/role/IncomeTaxes INCOME TAXES false false R22.htm 022 - Disclosure - AUTHORIZATION OF PREFERRED STOCK Sheet http://www.browniesmarinegroup.com/role/AuthorizationOfPreferredStock AUTHORIZATION OF PREFERRED STOCK false false R23.htm 023 - Disclosure - LEGAL Sheet http://www.browniesmarinegroup.com/role/Legal LEGAL false false R24.htm 024 - Disclosure - JOINT VENTURE EQUITY EXCHANGE AGREEMENT Sheet http://www.browniesmarinegroup.com/role/JointVentureEquityExchangeAgreement JOINT VENTURE EQUITY EXCHANGE AGREEMENT false false R25.htm 025 - Disclosure - CHANGE IN CAPITAL STRUCTURE Sheet http://www.browniesmarinegroup.com/role/ChangeInCapitalStructure CHANGE IN CAPITAL STRUCTURE false false R26.htm 026 - Disclosure - EQUITY INCENTIVE PLAN Sheet http://www.browniesmarinegroup.com/role/EquityIncentivePlan EQUITY INCENTIVE PLAN false false R27.htm 027 - Disclosure - EQUITY BASED YEAR END BONUSES AND CONVERSION OF BOARD OF DIRECTORS' LIABILITY Sheet http://www.browniesmarinegroup.com/role/EquityBasedYearEndBonusesAndConversionOfBoardOfDirectorsLiability EQUITY BASED YEAR END BONUSES AND CONVERSION OF BOARD OF DIRECTORS' LIABILITY false false R28.htm 028 - Disclosure - STRATEGIC ALLIANCE AGREEMENT Sheet http://www.browniesmarinegroup.com/role/StrategicAllianceAgreement STRATEGIC ALLIANCE AGREEMENT false false R29.htm 029 - Disclosure - SUBSEQUENT EVENTS Sheet http://www.browniesmarinegroup.com/role/SubsequentEvents SUBSEQUENT EVENTS false false R30.htm 030 - Disclosure - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies) Sheet http://www.browniesmarinegroup.com/role/Descriptionofbusinessandsummaryofsignificantaccountingpoliciespolicies DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies) false false R31.htm 031 - Disclosure - INVENTORY (Tables) Sheet http://www.browniesmarinegroup.com/role/InventoryTables INVENTORY (Tables) false false R32.htm 032 - Disclosure - PROPERTY, PLANT AND EQUIPMENT (Tables) Sheet http://www.browniesmarinegroup.com/role/PropertyPlantAndEquipmentTables PROPERTY, PLANT AND EQUIPMENT (Tables) false false R33.htm 033 - Disclosure - RELATED PARTY TRANSACTIONS (Tables) Sheet http://www.browniesmarinegroup.com/role/Relatedpartytransactionstables RELATED PARTY TRANSACTIONS (Tables) false false R34.htm 034 - Disclosure - NOTES PAYABLE (Tables) Notes http://www.browniesmarinegroup.com/role/NotesPayableTables NOTES PAYABLE (Tables) false false R35.htm 035 - Disclosure - CONVERTIBLE DEBENTURES (Tables) Sheet http://www.browniesmarinegroup.com/role/CONVERTIBLEDEBENTURESTables CONVERTIBLE DEBENTURES (Tables) false false R36.htm 036 - Disclosure - INCOME TAXES (Tables) Sheet http://www.browniesmarinegroup.com/role/IncomeTaxesTables INCOME TAXES (Tables) false false R37.htm 037 - Disclosure - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) Sheet http://www.browniesmarinegroup.com/role/DescriptionOfBusinessAndSummaryOfSignificantAccountingPoliciesDetailTextuals DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) false false R38.htm 038 - Disclosure - INVENTORY (Details) Sheet http://www.browniesmarinegroup.com/role/InventoryDetails INVENTORY (Details) false false R39.htm 039 - Disclosure - PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details Textual) Sheet http://www.browniesmarinegroup.com/role/PrepaidExpensesAndOtherCurrentAssetsDetailTextuals PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details Textual) false false R40.htm 040 - Disclosure - PROPERTY, PLANT AND EQUIPMENT (Details) Sheet http://www.browniesmarinegroup.com/role/PropertyPlantAndEquipmentDetails PROPERTY, PLANT AND EQUIPMENT (Details) false false R41.htm 041 - Disclosure - PROPERTY, PLANT AND EQUIPMENT (Details Textual) Sheet http://www.browniesmarinegroup.com/role/PropertyPlantAndEquipmentDetailsTextual PROPERTY, PLANT AND EQUIPMENT (Details Textual) false false R42.htm 042 - Disclosure - CUSTOMER CREDIT CONCENTRATIONS (Details Textual) Sheet http://www.browniesmarinegroup.com/role/CustomerCreditConcentrationsDetailTextual CUSTOMER CREDIT CONCENTRATIONS (Details Textual) false false R43.htm 043 - Disclosure - RELATED PARTY TRANSACTIONS (Details) Sheet http://www.browniesmarinegroup.com/role/Relatedpartytransactionsdetails RELATED PARTY TRANSACTIONS (Details) false false R44.htm 044 - Disclosure - RELATED PARTY TRANSACTIONS (Details 1) Sheet http://www.browniesmarinegroup.com/role/Relatedpartytransactionsdetails1 RELATED PARTY TRANSACTIONS (Details 1) false false R45.htm 045 - Disclosure - RELATED PARTY TRANSACTIONS (Details 2) Sheet http://www.browniesmarinegroup.com/role/Relatedpartytransactionsdetails2 RELATED PARTY TRANSACTIONS (Details 2) false false R46.htm 046 - Disclosure - RELATED PARTY TRANSACTIONS (Details Textual) Sheet http://www.browniesmarinegroup.com/role/Relatedpartytransactionsdetailstextual RELATED PARTY TRANSACTIONS (Details Textual) false false R47.htm 047 - Disclosure - ASSET PURCHASE (Details Textual) Sheet http://www.browniesmarinegroup.com/role/AssetPurchaseDetailTextual ASSET PURCHASE (Details Textual) false false R48.htm 048 - Disclosure - ACCOUNTS PAYABLE AND ACCRUED LIABILITIES (Details Textual) Sheet http://www.browniesmarinegroup.com/role/AccountsPayableAndAccruedLiabilitiesDetailTextual ACCOUNTS PAYABLE AND ACCRUED LIABILITIES (Details Textual) false false R49.htm 049 - Disclosure - OTHER LIABILITIES (Details Textual) Sheet http://www.browniesmarinegroup.com/role/OtherLiabilitiesDetailTextual OTHER LIABILITIES (Details Textual) false false R50.htm 050 - Disclosure - NOTES PAYABLE (Details) Notes http://www.browniesmarinegroup.com/role/NotesPayableDetailTextuals NOTES PAYABLE (Details) false false R51.htm 051 - Disclosure - NOTES PAYABLE (Details 1) Notes http://www.browniesmarinegroup.com/role/NotesPayableDetails1 NOTES PAYABLE (Details 1) false false R52.htm 052 - Disclosure - NOTES PAYABLE (Details Textual) Notes http://www.browniesmarinegroup.com/role/NOTESPAYABLEDetailsTextual NOTES PAYABLE (Details Textual) false false R53.htm 053 - Disclosure - CONVERTIBLE DEBENTURES (Details) Sheet http://www.browniesmarinegroup.com/role/ConvertibleDebenturesDetails CONVERTIBLE DEBENTURES (Details) false false R54.htm 054 - Disclosure - CONVERTIBLE DEBENTURES (Details Textuals) Sheet http://www.browniesmarinegroup.com/role/ConvertibleDebenturesDetailsTextuals CONVERTIBLE DEBENTURES (Details Textuals) false false R55.htm 055 - Disclosure - STOCK ISSUED FOR CONSULTING, LEGAL AND OTHER PROFESSIONAL SERVICES (Details Textual) Sheet http://www.browniesmarinegroup.com/role/StockIssuedForConsultingLegalAndOtherProfessionalServicesDetailsTextual STOCK ISSUED FOR CONSULTING, LEGAL AND OTHER PROFESSIONAL SERVICES (Details Textual) false false R56.htm 056 - Disclosure - CONVERSION OF ACCRUED PAYROLL TO STOCK (Details Textual) Sheet http://www.browniesmarinegroup.com/role/ConversionOfAccruedPayrollToStockDetailTextual CONVERSION OF ACCRUED PAYROLL TO STOCK (Details Textual) false false R57.htm 057 - Disclosure - INCOME TAXES (Details) Sheet http://www.browniesmarinegroup.com/role/IncomeTaxesDetail INCOME TAXES (Details) false false R58.htm 058 - Disclosure - INCOME TAXES (Details 1) Sheet http://www.browniesmarinegroup.com/role/IncomeTaxesDetails1 INCOME TAXES (Details 1) false false R59.htm 059 - Disclosure - INCOME TAXES (Details 2) Sheet http://www.browniesmarinegroup.com/role/IncomeTaxesDetails2 INCOME TAXES (Details 2) false false R60.htm 060 - Disclosure - INCOME TAXES (Details Textual) Sheet http://www.browniesmarinegroup.com/role/IncomeTaxesDetailTextuals INCOME TAXES (Details Textual) false false R61.htm 061 - Disclosure - AUTHORIZATION OF PREFERRED STOCK (Details Textual) Sheet http://www.browniesmarinegroup.com/role/AuthorizationOfPreferredStockDetailTextuals AUTHORIZATION OF PREFERRED STOCK (Details Textual) false false R62.htm 062 - Disclosure - LEGAL (Details Textual) Sheet http://www.browniesmarinegroup.com/role/LegalDetailTextual LEGAL (Details Textual) false false R63.htm 063 - Disclosure - JOINT VENTURE EQUITY EXCHANGE AGREEMENT (Details Textual) Sheet http://www.browniesmarinegroup.com/role/JointVentureEquityExchangeAgreementDetailTextuals JOINT VENTURE EQUITY EXCHANGE AGREEMENT (Details Textual) false false R64.htm 064 - Disclosure - CHANGE IN CAPITAL STRUCTURE (Details Textual) Sheet http://www.browniesmarinegroup.com/role/ChangeInCapitalStructureDetailTextuals CHANGE IN CAPITAL STRUCTURE (Details Textual) false false R65.htm 065 - Disclosure - EQUITY INCENTIVE PLAN (Details Textual) Sheet http://www.browniesmarinegroup.com/role/EquityIncentivePlanDetailsTextual EQUITY INCENTIVE PLAN (Details Textual) false false R66.htm 066 - Disclosure - EQUITY BASED YEAR END BONUSES AND CONVERSION OF BOARD OF DIRECTORS' LIABILITY (Details Textual) Sheet http://www.browniesmarinegroup.com/role/EquityBasedYearEndBonusesAndConversionOfBoardOfDirectorsLiabilityDetailsTextual EQUITY BASED YEAR END BONUSES AND CONVERSION OF BOARD OF DIRECTORS' LIABILITY (Details Textual) false false R67.htm 067 - Disclosure - STRATEGIC ALLIANCE AGREEMENT (Details Textual) Sheet http://www.browniesmarinegroup.com/role/StrategicAllianceAgreementDetailsTextual STRATEGIC ALLIANCE AGREEMENT (Details Textual) false false R68.htm 068 - Disclosure - SUBSEQUENT EVENTS (Details Textual) Sheet http://www.browniesmarinegroup.com/role/SubsequentEventsDetailsTextual SUBSEQUENT EVENTS (Details Textual) false false All Reports Book All Reports Element bwmg_DebtInstrumentAccruedInterest had a mix of decimals attribute values: -3 0. Element bwmg_IssuanceOfStockForAccruedInterestOnSettledConvertibleDebenture had a mix of decimals attribute values: -3 0. Element bwmg_PercentageOfDiscountOnConversionPrice had a mix of decimals attribute values: 2 4. Element bwmg_PercentageOfRoyaltyOnRevenue had a mix of decimals attribute values: 3 4. Element bwmg_StockIssuedDuringPeriodPerShareValueRestrictedStockAward had a mix of decimals attribute values: 2 3. Element us-gaap_CommonStockParOrStatedValuePerShare had a mix of decimals attribute values: 2 4. Element us-gaap_DebtInstrumentConvertibleConversionPrice1 had a mix of decimals attribute values: 3 6. Element us-gaap_PreferredStockParOrStatedValuePerShare had a mix of decimals attribute values: 2 3. Element us-gaap_PropertyPlantAndEquipmentGross had a mix of decimals attribute values: 0 3. Element us-gaap_SalesRevenueNet had a mix of decimals attribute values: -3 0. Process Flow-Through: 002 - Statement - CONSOLIDATED BALANCE SHEETS Process Flow-Through: Removing column 'Jun. 30, 2012' Process Flow-Through: Removing column 'Mar. 31, 2012' Process Flow-Through: Removing column 'Sep. 30, 2011' Process Flow-Through: Removing column 'Dec. 31, 2010' Process Flow-Through: 003 - Statement - CONSOLIDATED BALANCE SHEETS [Parenthetical] Process Flow-Through: Removing column 'Jan. 31, 2012' Process Flow-Through: 004 - Statement - CONSOLIDATED STATEMENTS OF OPERATIONS Process Flow-Through: Removing column '3 Months Ended Jun. 30, 2012' Process Flow-Through: Removing column '3 Months Ended Mar. 31, 2012' Process Flow-Through: 006 - Statement - CONSOLIDATED STATEMENTS OF CASH FLOWS Process Flow-Through: Removing column '9 Months Ended Dec. 31, 2011' Process Flow-Through: 007 - Statement - CONSOLIDATED STATEMENTS OF CASH FLOWS [Parenthetical] bwmg-20120930.xml bwmg-20120930.xsd bwmg-20120930_cal.xml bwmg-20120930_def.xml bwmg-20120930_lab.xml bwmg-20120930_pre.xml true true