Commitments and Contingencies (Details) (USD $)	12 Months Ended			6 Months Ended		12 Months Ended		12 Months Ended					12 Months Ended		12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Mar. 03, 2011	Feb. 29, 2012 SE Management Consultants, Inc. [Member]	Aug. 31, 2011 SE Management Consultants, Inc. [Member]	Dec. 31, 2011 SE Management Consultants, Inc. [Member]	Mar. 03, 2011 SE Management Consultants, Inc. [Member]	Dec. 31, 2012 Watz Consulting Agreement [Member]	Dec. 31, 2011 Watz Consulting Agreement [Member]	Dec. 31, 2012 Financial Partners Funding, LLC [Member]	Dec. 31, 2011 Financial Partners Funding, LLC [Member]	Mar. 03, 2011 Financial Partners Funding, LLC [Member]	Dec. 31, 2011 Minimum [Member] SE Management Consultants, Inc. [Member]	Apr. 26, 2011 Minimum [Member] Watz Consulting Agreement [Member]	Dec. 31, 2011 Maximum [Member] SE Management Consultants, Inc. [Member]	Dec. 31, 2012 Mr. Robert Weinstein [Member]	Dec. 31, 2012 Cooper Electric Supply Co. v. Southside Electric, Inc. [Member]	Dec. 31, 2012 Landlord, New Jersey Office [Member]
Loss Contingencies [Line Items]
Total judgment awarded																$ 391,914
Damages sought by plaintiff																414,235	23,700	15,179
Settlement amount agreed to be paid																150,000
Gain on settlement	243,953	0														243,953
Operating Lease [Abstract]
Rent expense		90,437
Accrued rent expenses	54,875	54,875
Issuance of options [Line Items]
Maximum commitment to finance equipment leases												200,000,000
Reimbursed cost and expenses incurred under agreement											50,000
Period of commitment letter and option term											48 months
Maximum percentage of outstanding common stock that will be purchased by FPF (in hundredths)											15.00%
Aggregate exercise price of options												10,949,490
Exercise price of option (in dollars per share)			$ 0.165
Percentages of option price equal as closing price of common stock (in hundredths)											110.00%
Right to exercise options (in shares)										7,834,896
Percentages of option assumed to be exercised (in hundredths)										100.00%
Option-based compensation expense	0	11,719,170
Fair value assumptions used to determined the value of option [Abstract]
Expected dividend yields (in hundredths)										0.00%
Expected volatility (in hundredths)	299.00%
Risk-free interest rate (in hundredths)	1.67%
Expected term	4 years
Consulting agreements [Line Items]
Consulting agreement term						4 years			1 year
Monthly management compensation fee for period one					15,000
Monthly management compensation fee for period 2				25,000
Monthly management compensation fee													15,000		75,000
Percentage of Company's gross monthly sales payable to consulting party							0.10%
Number of months of management fees used to calculate termination fee		12 months
Percentage of Company's gross sales of products for sales commission (in hundredths)							10.00%
Watz Consulting Agreement [Abstract]
Minimum stake in the company [in hundredths]														5.00%
Business development and marketing expense									65,000
Monthly management fee payable								25,000
Number of months included in accrued expenses for management fee								14 months	8 months
Total accrued expenses								$ 350,000	$ 200,000