<?xml version="1.0" encoding="UTF-8"?><!-- Generated by Broadridge Transform (tm) - http://www.broadridge.com --><!-- Created: Wed Aug 12 15:39:09 UTC 2026 --><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:common="http://www.sec.gov/edgar/common">
  <schemaVersion>X0202</schemaVersion>
<headerData>
    <submissionType>SCHEDULE 13G/A</submissionType>
    <previousAccessionNumber>0001140361-21-003998</previousAccessionNumber>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001775195</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>7</amendmentNo>
      <securitiesClassTitle>Common Stock, par value $1.00 per share</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>06/30/2026</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0001163668</issuerCik>
        <issuerName>South Plains Financial, Inc.</issuerName>
        <issuerCusips>
          <issuerCusipNumber>83946P107</issuerCusipNumber>
        </issuerCusips>
        <issuerPrincipalExecutiveOfficeAddress>
          <common:street1>5219 City Bank Parkway</common:street1>
          <common:city>Lubbock</common:city>
          <common:stateOrCountry>TX</common:stateOrCountry>
          <common:zipCode>79407</common:zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(d)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>


      <reportingPersonName>Curtis C. Griffith</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>685087</soleVotingPower>
        <sharedVotingPower>480360</sharedVotingPower>
        <soleDispositivePower>685087</soleDispositivePower>
        <sharedDispositivePower>480360</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1165447</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <classPercent>6.15</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
      <comments>Relating to items 5 and 7, includes (i) 153,908 shares held directly, (ii) 114,413 shares vested from stock options, (iii) 1,555 shares underlying stock options exercisable within 60 days of June 30, 2026, (iv) 3,211 shares covered by outstanding restricted stock units held of record by Mr. Griffith, (v) 64,000 shares held in the Richard Thomas White 2021 Trust, over which Mr. Griffith serves as trustee and exercises the authority to vote and dispose, (vi) 87,000 shares held in the Birdie Lucille White 2021 Trust, over which Mr. Griffith serves as trustee and exercises the authority to vote and dispose, (vii) 87,000 shares held in the William Hogan White 2021 Trust, over which Mr. Griffith serves as trustee and exercises the authority to vote and dispose, (viii) 87,000 shares held in the Sydney Suzanne Griffith 2021 Trust, over which Mr. Griffith serves as trustee and exercises the authority to vote and dispose, and (ix) 87,000 shares held in the Johnathan Brockway Griffith 2021 Trust, over which Mr. Griffith serves as trustee and exercises the authority to vote and dispose.

Relating to items 6, 8 and 9, includes (i) 45,360 shares held by Mr. Griffith's spouse, which Mr. Griffith disclaims beneficial ownership of these shares except to the extent of his pecuniary interest, and the filing of this report is not an admission that Mr. Griffith is the beneficial owner of these shares for purposes of Section 13 of the Securities Exchange Act of 1934, as amended (the "Exchange Act") or for any other purpose, and (ii) 435,000 shares held in the Curtis C. Griffith 2021 Irrevocable Trust, over which Mr. Griffith's spouse serves as trustee, which Mr. Griffith disclaims beneficial ownership of these shares except to the extent of his pecuniary interest, and the filing of this report is not an admission that Mr. Griffith is the beneficial owner of these shares for purposes of Section 13 of the Exchange Act or for any other purpose.

Relating to item 11, the percentage based on the sum of 18,839,105 shares of common stock outstanding as of August 4, 2026, and 114,413 shares vested from stock options held by directly by Mr. Griffith as of June 30, 2026.</comments>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>South Plains Financial, Inc.</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>5219 City Bank Parkway, Lubbock, Texas 79407</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>Curtis C. Griffith</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>The address for the principal business office of Curtis Griffith is: 5219 City Bank Parkway, Lubbock, Texas 79407</principalBusinessOfficeOrResidenceAddress>
        <citizenship>United States of America</citizenship>
      </item2>
      <item3>
        <notApplicableFlag>Y</notApplicableFlag>
      </item3>
      <item4>
        <amountBeneficiallyOwned>The information required by Items 4(a)-(c), as of the date hereof, is set forth in Rows 5-11 of the cover page hereto for the Reporting Person and is incorporated herein by reference for the Reporting Person.</amountBeneficiallyOwned>
        <classPercent>6.15</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>685,087</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>480,360</sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>685,087</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>480,360</sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>Y</notApplicableFlag>
      </item5>
      <item6>
        <notApplicableFlag>Y</notApplicableFlag>
      </item6>
      <item7>
        <notApplicableFlag>Y</notApplicableFlag>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>Y</notApplicableFlag>
      </item10>
    </items>
    <signatureInformation>
      <reportingPersonName>Curtis C. Griffith</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Curtis C. Griffith</signature>
        <title>Curtis C. Griffith</title>
        <date>08/12/2026</date>
      </signatureDetails>
    </signatureInformation>
    <signatureComments>The original statement shall be signed by each person on whose behalf the statement is filed or his authorized representative. If the statement is signed on behalf of a person by his authorized representative other than an executive officer or general partner of this filing person, evidence of the representative's authority to sign on behalf of such person shall be filed with the statement, Provided, however, That a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference. The name and any title of each person who signs the statement shall be typed or printed beneath his signature.</signatureComments>
  </formData>
</edgarSubmission>
