CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (1,125,233)	$ (1,594,116)
Gain on extinguishment of liabilities	0	0
Debt modification expense	45,339	0
Write off of website development costs	0	0
Warrants/options issued for consulting services	0	0
Common stock issued for services	36,200	82,782
Common stock issued for compensation	120,000	120,000
Stock issued for interest	10,415	10,415
Compensatory element of stock options	0	16,182
Loss on change in derivative liability	139,773	0
Interest on debt restructuring	22,970	0
Amortization of software and website development costs	0	88,734
Amortization of debt discount	168,122	294,746
Prepaid expenses and other assets	4,500	0
Deposit	2,700	6,754
Deferred rent	0	0
Accounts payable and accrued expenses	323,599	378,069
Due to stockholders	0	0
Total adjustments	864,618	997,682
Net cash used in operating activities	(260,615)	(596,434)
CASH FLOWS FROM INVESTING ACTIVITIES
Capitalized software costs	0	0
Capitalized website development costs	0	0
NET CASH USED IN INVESTING ACTIVITIES	0	0
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from sale of common stock	20,848	48,000
Proceeds from exercise of stock options	0
Proceeds from loans payable	6,000
Proceeds from convertible bridge notes payable	275,500	623,000
Payments of bridge notes payable	(30,000)	(77,500)
Payments under capital lease	0	0
NET CASH PROVIDED BY FINANCING ACTIVITIES	272,348	593,500
NET INCREASE (DECREASE) IN CASH	11,733	(2,934)
CASH - BEGINNING OF PERIOD	349	3,956
CASH - END OF PERIOD	12,082	1,022
SUPPLEMENTAL SCHEDULES OF NONCASH INVESTING AND FINANCING ACTIVITIES:
Common stock issued as a result of loans payable conversions	11,000	0
Common stock issued as a result of convertible debt conversion	155,110	0
Common stock issued in lieu of accrued interest	3,900	0
Restricted stock issued in connection to bridge loans	3,965	0
Debt discount of beneficial conversion feature in relation to bridge notes	306,145	428,780
Common stock issued as a result of debt conversion	0	51,000
Common stock dividends payable for Series B Preferred Stock	$ 351,333	$ 352,625