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CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)
6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
CASH FLOWS FROM OPERATING ACTIVITIES:    
Net loss $ (697,711) $ (1,145,557)
Gain on extinguishment of liabilities 0 0
Debt modification expense 45,339 0
Write off of website development costs 0 0
Warrants/options issued for consulting services 0 0
Common stock issued for services 36,200 25,542
Common stock issued for compensation 80,000 80,000
Stock issued for interest 6,918 6,918
Compensatory element of stock options 0 16,182
Loss on change in derivative liability 81,241 0
Interest on debt restructuring 12,710 0
Amortization of software and website development costs 0 59,340
Amortization of debt discount 96,027 213,129
Prepaid expenses and other assets 0 0
Deposit 2,700 6,754
Deferred rent 0 0
Accounts payable and accrued expenses 170,175 263,736
Due to stockholders 0 0
Total adjustments 531,310 671,601
Net cash used in operating activities (166,401) (473,956)
CASH FLOWS FROM INVESTING ACTIVITIES    
Capitalized software costs 0 0
Capitalized website development costs 0 0
NET CASH USED IN INVESTING ACTIVITIES 0 0
CASH FLOWS FROM FINANCING ACTIVITIES:    
Proceeds from sale of common stock 20,848 48,000
Proceeds from exercise of stock options 0  
Proceeds from loans payable 6,000  
Proceeds from convertible bridge notes payable 180,500 499,500
Payments of bridge notes payable (25,000) (77,500)
Payments under capital lease 0 0
NET CASH PROVIDED BY FINANCING ACTIVITIES 182,348 470,000
NET INCREASE (DECREASE) IN CASH (15,947) (3,956)
CASH - BEGINNING OF PERIOD 349 3,956
CASH - END OF PERIOD 16,296  
SUPPLEMENTAL SCHEDULES OF NONCASH INVESTING AND FINANCING ACTIVITIES:    
Common stock issued as a result of loans payable conversions 11,000 0
Common stock issued as a result of convertible debt conversion 142,210 343,033
Common stock issued in lieu of accrued interest 3,900 0
Restricted stock issued in connection to bridge loans 3,965 0
Debt discount of beneficial conversion feature in relation to bridge notes 87,920  
Common stock issued as a result of debt conversion 0 45,000
Common stock dividends payable for Series B Preferred Stock $ 232,500 $ 235,083