CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (2,169,751)	$ (3,588,824)
Gain on extinguishment of liabilities	0	(19,814)
Debt conversion expense	0	27,219
Write off of website development costs	12,076	81,307
Warrants/options issued for consulting services	0	61,954
Common stock issued for services	82,781	369,391
Common stock issued for compensation	160,000	225,500
Stock issued for interest	13,912	13,836
Compensatory element of stock options	16,182	330,379
Depreciation	0	14,647
Impairment of software development costs	75,948	0
Amortization of software and website development costs	115,947	107,094
Amortization of debt discount	417,779	626,835
Prepaid expenses and other assets	4,997	7,133
Deposit	6,754	0
Deferred rent	0	(3,849)
Accounts payable and accrued expenses	633,766	990,170
Due to stockholders	0	(4,314)
Total adjustments	1,540,144	2,827,488
Net cash used in operating activities	(629,607)	(761,336)
CASH FLOWS FROM INVESTING ACTIVITIES
Capitalized software costs	0	(161,691)
Capitalized website development costs	0	(30,000)
NET CASH USED IN INVESTING ACTIVITIES	0	(191,691)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from sale of common stock	48,000	427,938
Proceeds from exercise of stock options	0	28,822
Proceeds from bridge notes payable	655,500	476,016
Payments of bridge notes payable	(77,500)	(30,000)
Payments of note payable - equipment	0	(2,773)
Payments under capital lease	0	(3,229)
NET CASH PROVIDED BY FINANCING ACTIVITIES	626,000	896,774
NET INCREASE (DECREASE) IN CASH	(3,607)	(56,253)
CASH - BEGINNING OF PERIOD	3,956	60,209
CASH - END OF PERIOD	349	3,956
SUPPLEMENTAL SCHEDULES OF NONCASH INVESTING AND FINANCING ACTIVITIES:
Common stock issued in connection with extinguishment of payable	0	268,700
Common stock issued as a result of debt conversion	101,000	1,283,819
Common stock issued in lieu of accrued interest	2,000	127,694
Restricted stock issued in connection to bridge loans	274,052	0
Debt discount of beneficial conversion feature in relation to bridge notes	163,828	132,166
Common stock dividends payable for Series B Preferred Stock	$ 471,458	$ 471,458