CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Capitalized software costs, accumulated amortization	$ 317,367	$ 211,428
Website Development costs, accumulated amortization	17,924	7,916
Convertible short term bridge notes payable, discount	60,485	40,385
Common Stock, par value	$ 0.0001	$ 0.0001
Common Stock, authorized	750,000,000	400,000,000
Common Stock, issued	293,313,312	184,403,757
Common Stock, outstanding	293,313,312	184,403,757
Preferred Stock, par value	$ 0.0001	$ 0.0001
Preferred Stock, authorized	25,000,000	25,000,000
Preferred A Stock, par value	$ 0.0001	$ 0.0001
Preferred A Stock, liquidation value	$ 2.62	$ 2.62
Preferred A Stock, designated	1,526,718	1,526,718
Preferred A Stock, issued	28,968	28,968
Preferred A Stock, outstanding	28,968	28,968
Preferred B Stock, par value	$ 0.0001	$ 0.0001
Preferred B Stock, liquidation value	$ 9.09	$ 9.09
Preferred B Stock, designated	1,000,000	1,000,000
Preferred B Stock, issued	511,551	511,551
Preferred B Stock, outstanding	511,551	511,551