CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (1,594,116)	$ (2,612,433)
Gain on extinguishment of liabilities		(22,314)
Debt conversion expense		966
Write off of website development costs		38,750
Warrants/options issued for consulting services		61,954
Common stock issued for services	82,782	235,383
Common stock issued for compensation	120,000	165,500
Stock issued for interest	10,415	10,339
Compensatory element of stock options	16,182	268,504
Depreciation		14,350
Amortization of software and website development costs	88,734	75,910
Amortization of debt discount	294,746	566,140
Prepaid expenses and other assets		8,143
Deposit	6,754
Deferred rent		(2,769)
Accounts payable and accrued expenses	378,069	603,680
Due to stockholders		(4,314)
Total adjustments	997,682	2,020,222
Net cash used in operating activities	(596,434)	(592,211)
CASH FLOWS FROM INVESTING ACTIVITIES
Capitalized software costs		(140,551)
NET CASH USED IN INVESTING ACTIVITIES		(140,551)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from sale of common stock	48,000	347,500
Proceeds from exercise of stock options		26,970
Proceeds from bridge notes payable	623,000	373,500
Payments of bridge notes payable	(77,500)	(30,000)
Payments of note payable - equipment		(2,773)
Payments under capital lease		(3,229)
NET CASH PROVIDED BY FINANCING ACTIVITIES	593,500	711,968
NET INCREASE (DECREASE) IN CASH	(2,934)	(20,794)
CASH - BEGINNING OF PERIOD	3,956	60,209
CASH - END OF PERIOD	1,022	39,415
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Interest paid in cash	33,570
NONCASH INVESTING AND FINANCING ACTIVITIES:
Common stock issued in connection with extinguishment of payable		248,700
Common stock issued as a result of debt conversion	51,000	1,116,126
Common stock issued in lieu of accrued interest		125,012
Common stock dividends payable for Series B Preferred Stock	235,083	233,792
Loans	428,780	131,833
Stock	$ 352,625	$ 352,625