CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (1,145,557)	$ (1,955,885)
Gain on extinguishment of liabilities		(23,981)
Debt conversion expense		966
Write off of website development costs		38,750
Warrants/options issued for consulting services		61,954
Common stock issued for services	25,542	155,534
Common stock issued for compensation	80,000	105,500
Stock issued for interest	6,918	6,842
Compensatory element of stock options	16,182	220,379
Depreciation		13,249
Amortization of software and website development costs	59,340	47,021
Amortization of debt discount	213,129	535,054
Prepaid expenses and other assets		(3,138)
Deposit	6,754
Deferred rent		(1,846)
Accounts payable and accrued expenses	263,735	375,936
Due to stockholders		(4,314)
Total adjustments	671,601	1,527,906
Net cash used in operating activities	(473,956)	(427,979)
CASH FLOWS FROM INVESTING ACTIVITIES
Capitalized software costs		(123,301)
Capitalized website development costs		(5,000)
NET CASH USED IN INVESTING ACTIVITIES		(128,301)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from sale of common stock	48,000	337,500
Proceeds from exercise of stock options		26,970
Proceeds from bridge notes payable	499,500	170,000
Payments of bridge notes payable	(77,500)	(30,000)
Payments of note payable - equipment		(2,773)
Payments under capital lease		(3,229)
NET CASH PROVIDED BY FINANCING ACTIVITIES	470,000	498,468
NET INCREASE (DECREASE) IN CASH	(3,956)	(57,812)
CASH - BEGINNING OF PERIOD	3,956	60,209
CASH - END OF PERIOD		2,397
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Interest paid in cash	33,570
NONCASH INVESTING AND FINANCING ACTIVITIES:
Common stock issued in connection with settlement agreement		25,000
Beneficial conversion feature in connection with issuance of bridge notes	343,033
Common stock issued in connection with extinguishment of payable		267,033
Common stock issued as a result of debt conversion	45,000	1,116,126
Common stock issued in lieu of accrued interest		125,012
Common stock dividends payable for Series B Preferred Stock	$ 235,083	$ 233,792