CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
Cash flows from operating activities:
Net loss	$ (555,258)	$ (1,375,670)
Adjustments to reconcile net loss to net cash used in operating activities:
Gain on extinguishment of debt		(35,240)
Debt modification expense		966
Write off of website development costs		38,750
Warrants/options issued for consulting services		61,954
Common stock issued for services	25,542	105,417
Common stock issued for compensation	40,000	50,000
Stock issued for interest	3,421	3,421
Compensatory element of stock options	16,182	186,143
Depreciation		7,633
Amortization of software and website development costs	29,670	22,031
Amortization of discount related to debt	69,559	535,054
Increase (decrease) in cash flows as a result of changes in asset and liability account balances:
Prepaid expenses and other assets		(3,138)
Deposit	6,754
Deferred rent		(923)
Accounts payable and accrued expenses	89,473	148,480
Due to stockholders		(4,314)
Total adjustments	280,601	1,116,234
Net cash used in operating activities	(274,657)	(259,436)
Cash flows from investing activities:
Capitalized software costs		(109,819)
Capitalized website development costs		(5,000)
Net cash used in investing activities		(114,819)
Cash flows from financing activities:
Proceeds from sale of common stock	45,000	212,500
Proceeds from exercise of stock options		26,970
Proceeds from bridge notes payable	311,000	130,000
Payments under capital lease		(1,282)
Net cash provided by financing activities	313,500	335,747
Net increase (decrease) in cash	38,843	(38,508)
Cash at beginning of period	3,956	60,209
Cash at end of period	42,799	21,701
Supplemental disclosures of cashflow information:
Interest paid in cash	33,570
Taxes paid in cash
Supplemental Schedules of Noncash Investing and Financing Activities:
Beneficial conversion featured in connection with issuance of bridge notes	189,524
Restricted stock issued in connection to bridge loans
Common stock dividends payable for Series B Preferred Stock	117,542	116,250
Common stock dividends issued for Series B Preferred Stock
Bridge Loan
Cash flows from financing activities:
Payments of notes payable	(42,500)	(30,000)
Equipment
Cash flows from financing activities:
Payments of notes payable		(2,441)
Extinguishment of payable
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued		197,400
Debt conversion
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued		1,116,126
Accrued interest
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued		125,012
Warrant modification
Supplemental Schedules of Noncash Investing and Financing Activities:
Deemed preferred stock dividend
Issuance of warrants and common stock in connection with purchase of Series B Preferred
Supplemental Schedules of Noncash Investing and Financing Activities:
Deemed preferred stock dividend