CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Mar. 31, 2012	Dec. 31, 2011
Capitalized software costs, accumulated amortization	$ 238,596	$ 211,428
Website development costs, accumulated amortization	10,418	7,916
Convertible short term bridge notes payable, discount	$ 160,352	$ 40,385
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, authorized	25,000,000	25,000,000
Common stock, par value	$ 0.0001	$ 0.0001
Common stock, authorized	400,000,000	400,000,000
Common stock, issued	223,416,343	184,403,757
Common stock, outstanding	223,416,343	184,403,757
Series A Preferred Stock
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, liquidation value	$ 2.62	$ 2.62
Preferred stock, designated	1,526,718	1,526,718
Preferred stock, issued	164,805	164,805
Preferred stock, outstanding	164,805	164,805
Series B Preferred Stock
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, liquidation value	$ 9.09	$ 9.09
Preferred stock, designated	1,000,000	1,000,000
Preferred stock, issued	511,551	511,551
Preferred stock, outstanding	511,551	511,551