CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010
Cash flows from operating activities:
Net loss	$ (2,612,433)	$ (3,786,576)
Adjustments to reconcile net loss to net cash used in operating activities:
Gain on extinguishment of debt	(21,320)	(3,500)
Debt modification expense	966	161,376
Write off of website development costs	38,750
Warrants/options issued for consulting services	61,954	215,196
Common stock issued for services	235,383	63,600
Common stock issued for compensation	165,500	50,000
Stock issued for interest	10,339	17,667
Compensatory element of stock options	268,504	689,927
Depreciation	14,350	44,805
Amortization of software and website development costs	75,910	119,023
Amortization of discount related to debt	566,140	459,701
Increase (decrease) in cash flows as a result of changes in asset and liability account balances:
Accounts receivable		(306)
Prepaid expenses and other assets	8,143	490
Deferred rent	(2,769)	(2,769)
Accounts payable and accrued expenses	602,686	261,469
Due to stockholders	(4,314)
Total adjustments	2,020,222	2,076,679
Net cash used in operating activities	(592,211)	(1,709,897)
Cash flows from investing activities:
Capitalized software costs	(140,551)	(142,299)
Net cash used in investing activities	(140,551)	(142,299)
Cash flows from financing activities:
Proceeds from sale of Preferred B securities		1,950,000
Proceeds from sale of common stock	347,500
Proceeds from exercise of stock options	26,970	1,600
Payments to stockholders		(86,271)
Proceeds from bridge notes payable	373,500	200,000
Payments under capital lease	(3,229)	(35,584)
Net cash provided by financing activities	711,968	1,816,683
Net decrease in cash	(20,794)	(35,513)
Cash at beginning of period	60,209	37,890
Cash at end of period	39,415	2,377
Supplemental Schedules of Noncash Investing and Financing Activities:
Restricted stock issued in connection to bridge loans		188,112
Beneficial conversion feature in relation to convertible loans		469,894
Common stock dividends payable for Series B Preferred Stock	352,625	63,997
Common stock dividends issued for Series B Preferred Stock		90,430
Supplemental Disclosures of Cash Flow Information:
Cash paid for interest
Cash paid for taxes
Bridge Loan
Cash flows from financing activities:
Payments of notes payable	(30,000)	(210,000)
Supplemental Schedules of Noncash Investing and Financing Activities:
Debt discount	131,833	15,121
Equipment
Cash flows from financing activities:
Payments of notes payable	(2,773)	(3,062)
Settlement of Litigation
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued		72,000
Settlement of Debt
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued	248,700	14,000
Convertible Debt
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued	1,116,126	315,563
Interest Expense
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued	125,012	228,750
Warrant
Supplemental Schedules of Noncash Investing and Financing Activities:
Debt discount		34,719
Warrants Modification Agreement
Supplemental Schedules of Noncash Investing and Financing Activities:
Deemed preferred stock dividend		2,023,804
Issuance of warrants and common stock in connection with purchase of Series B Preferred
Supplemental Schedules of Noncash Investing and Financing Activities:
Deemed preferred stock dividend		$ 3,441,441