CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Sep. 30, 2011	Dec. 31, 2010
Capitalized software costs, accumulated amortization	$ 181,911	$ 112,250
Website development costs, accumulated amortization	6,249	21,250
Convertible short term bridge notes payable, discount	$ 100,747	$ 535,053
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, authorized	25,000,000	25,000,000
Common stock, par value	$ 0.0001	$ 0.0001
Common stock, authorized	400,000,000	400,000,000
Common stock, issued	169,514,905	145,138,192
Common stock, outstanding	169,514,905	145,138,192
Series A Preferred stock
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, liquidation value	$ 2.62	$ 2.62
Preferred stock, designated	1,526,718	1,526,718
Preferred stock, issued	28,968	269,862
Preferred stock, outstanding	28,968	269,862
Series B Preferred stock
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, liquidation value	$ 9.09	$ 9.09
Preferred stock, designated	1,000,000	1,000,000
Preferred stock, issued	511,551	511,551
Preferred stock, outstanding	511,551	511,551