CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010
Cash flows from operating activities:
Net loss	$ (1,955,885)	$ (2,620,621)
Adjustments to reconcile net loss to net cash used in operating activities:
Gain on extinguishment of debt	(23,981)	31,263
Debt modification expense	966	159,638
Write off of website development costs	38,750
Common stock issued for services	155,534	48,600
Common stock issued for compensation	105,500
Stock issued for interest	6,842	14,796
Compensatory element of stock options	220,379	632,381
Depreciation	13,249	30,049
Amortization of software and website development costs	47,021	74,974
Amortization of discount related to debt	535,054	187,664
Increase (decrease) in cash flows as a result of changes in asset and liability account balances:
Accounts receivable		32
Prepaid expenses and other assets	(3,138)	5,031
Deferred rent	(1,846)	(1,846)
Accounts payable and accrued expenses	375,936	163,935
Due to stockholders	(4,314)
Total adjustments	1,527,906	1,516,204
Net cash used in operating activities	(427,979)	(1,104,417)
Cash flows from investing activities:
Capitalized software costs	(123,301)	(89,044)
Capitalized website development costs	(5,000)
Net cash used in investing activities	(128,301)	(89,044)
Cash flows from financing activities:
Proceeds from sale of Preferred B securities		1,300,000
Proceeds from sale of common stock	337,500
Proceeds from exercise of stock options	26,970
Payments to stockholders		(56,076)
Proceeds from bridge notes payable	170,000	200,000
Payments under capital lease	(3,229)	(22,267)
Net cash provided by financing activities	498,468	1,204,842
Net (decrease) increase in cash	(57,812)	11,381
Cash at beginning of period	60,209	37,890
Cash at end of period	2,397	49,271
Supplemental Schedules of Noncash Investing and Financing Activities:
Restricted stock issued in connection to bridge loans		31,438
Increase in fair value of embedded conversion feature recognized in connection with debt modification		26,653
Common stock dividends payable for Series B Preferred Stock	233,792
Common stock dividends issued for Series B Preferred Stock		90,430
Consulting Services
Increase (decrease) in cash flows as a result of changes in asset and liability account balances:
Warrants/options issued	61,954	169,687
Bridge Loan
Cash flows from financing activities:
Payments of notes payable	(30,000)	(210,000)
Supplemental Schedules of Noncash Investing and Financing Activities:
Debt discount		15,121
Equipment
Cash flows from financing activities:
Payments of notes payable	(2,773)
10 Percent Investor
Cash flows from financing activities:
Payments of notes payable		(6,815)
Settlement of Litigation
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued	25,000	72,000
Settlement of Debt
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued	267,033	14,000
Convertible Debt
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued	1,116,126	311,404
Interest Expense
Supplemental Schedules of Noncash Investing and Financing Activities:
Common stock issued	125,012	228,750
Restricted Stock
Supplemental Schedules of Noncash Investing and Financing Activities:
Debt discount		154,054
Warrant
Supplemental Schedules of Noncash Investing and Financing Activities:
Debt discount		38,795
Warrants Modification Agreement
Supplemental Schedules of Noncash Investing and Financing Activities:
Deemed preferred stock dividend		2,023,804
Common Stock and Warrants
Supplemental Schedules of Noncash Investing and Financing Activities:
Deemed preferred stock dividend		$ 2,953,181