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Consolidated Statements of Cash Flows (Unaudited) (USD $)
9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Cash Flows From Operating Activities:    
Net loss $ (3,051,990) $ (1,287,008)
Adjustments to reconcile net loss to net cash provided by operating activities:    
Depreciation 4,242 2,407
Loss on disposal of computer equipment    1,378
Amortization of debt issuance costs    29,500
Accretion of debt discount    144,954
Change in fair value of derivative liabilities 3,970,952 1,089,254
Share based payments 287,337 207,791
Changes in operating assets and liabilities:    
Accounts receivable 8,282 (167,101)
Inventory (29,937)   
Prepaid expenses (115,762) (130,173)
Security deposit (11,800)   
Accounts payable and accrued liabilities 89,766 169,204
Unearned convention revenue 155,622 250,743
Net Cash Provided by Operating Activities 1,306,712 310,949
Cash Flows from Investing Activities:    
Purchases of property, equipment and leasehold improvements (40,276)   
Net Cash Used In Investing Activities (40,276)   
Cash Flows from Financing Activities:    
Proceeds from the issuance of convertible preferred stock    1,550,000
Payment of stock issuance costs    (233,236)
Net Cash Provided By Financing Activities    1,316,764
Net change in cash 1,266,436 1,627,713
Cash at beginning of period 1,957,060 422,135
Cash at end of period 3,223,496 2,049,848
Supplemental disclosures of cash flow information:    
Interest paid      
Income tax paid      
Supplemental disclosure of non-cash investing and financing activities:    
Conversion of convertible notes and interest to preferred stock    731,039
Debt discount recorded on convertible debt accounted for as a derivative liability    21,525
Conversion of preferred stock to common stock 100,000   
Extinguishment of derivative 8,754,987   
Restructure costs billed but unpaid 120,750  
Issuance of common stock to settle accrued liabilites    242,000
Convertible note reclassified as demand note    103,100
Deemed dividend $ 242,482 $ 2,042,090