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Segment reporting
9 Months Ended
Sep. 30, 2021
Segment Reporting [Abstract]  
Segment Reporting Segment reportingSegment reporting is based on the “management approach,” following the method that management organizes the Company’s reportable segments for which separate financial information is made available to, and evaluated regularly by, the chief operating decision maker in allocating resources and in assessing performance. The Company’s chief operating decision makers ("CODM") are its Chief Executive Officer ("CEO") and Chief Financial Officer (“CFO”), who make decisions on allocating resources and in assessing performance. The CEO and CFO review the Company's consolidated results as one operating
segment. In making operating decisions, the CODM primarily considers consolidated financial information, accompanied by disaggregated information about revenues by geography and product. All of the Company’s principal operations and decision-making functions are located in the U.S. The Company’s CODM view its operations, manages its business, and uses one measurement of profitability for the one operating segment - which sells aesthetic medical equipment and services, and distributes skincare products, to qualified medical practitioners. Substantially all of the Company’s long-lived assets are located in the U.S.
The following table presents a summary of revenue by geography for the three and nine months September 30, 2021 and 2020 (in thousands):
Three Months Ended
September 30,
Nine Months Ended
September 30,
2021202020212020
Revenue mix by geography:
United States$22,737 $15,443 $64,553 $40,142 
Japan19,335 11,497 53,311 27,176 
Asia, excluding Japan3,790 3,204 9,869 8,279 
Europe3,651 2,769 12,703 6,910 
Rest of the World, other than United States, Asia and Europe7,871 6,219 25,205 15,233 
Total consolidated revenue$57,384 $39,132 $165,641 $97,740 
Revenue mix by product category:
Products$32,191 $24,121 $96,079 $60,621 
Consumables3,684 2,304 11,040 6,263 
Skincare14,819 6,829 38,937 14,506 
Total product revenue50,694 33,254 146,056 81,390 
Service6,690 5,878 19,585 16,350 
Total consolidated revenue$57,384 $39,132 $165,641 $97,740