Note 10 - Segment Information and Revenue by Geography and Products

12 Months Ended

Dec. 31, 2019

Segment Reporting Disclosure [Text Block]

NOTE

10—SEGMENT

INFORMATION AND REVENUE BY GEOGRAPHY AND PRODUCTS

Segment reporting is based on the “management approach,” following the method that management organizes the company’s reportable segments for which separate financial information is made available to, and evaluated regularly by, the chief operating decision maker in allocating resources and in assessing performance. The Company’s chief operating decision maker ("CODM") is its Chief Executive Officer ("CEO"), who makes decisions on allocating resources and in assessing performance. The CEO reviews the Company's consolidated results as

one

operating segment. In making operating decisions, the CEO primarily considers consolidated financial information, accompanied by disaggregated information about revenues by geography and product. All of the Company’s principal operations and decision-making functions are located in the U.S. The Company’s CEO views its operations, manages its business, and uses

one

measurement of profitability for the

one

operating segment - which sells aesthetic medical equipment and services, and distributes skincare products, to qualified medical practitioners. Substantially all of the Company’s long-lived assets are located in the U.S.

The following table presents a summary of revenue by geography for the year ended

December 31, 2019,

2018

and

2017

(in thousands):

	Year Ended December 31,
	201 9		201 8		201 7
Revenue mix by geography:
United States	$	106,243	$	101,862	$	94,581
Japan		24,142		17,819		17,264
Asia, excluding Japan		16,110		15,467		13,719
Europe		10,596		8,875		8,317
Rest of the world		24,620		18,696		17,612
Total Consolidated revenue	$	181,712	$	162,720	$	151,493
Revenue mix by product category:
Systems	$	140,478	$	132,594	$	125,883
Consumables		9,648		4,162		2,435
Skincare		8,512		5,778		4,342
Total product revenue		158,638		142,535		132,660
Service		23,074		20,185		18,833
Total Consolidated revenue	$	181,712	$	162,720	$	151,493