Note 10 - Segment Information and Revenue by Geography and Products

12 Months Ended

Dec. 31, 2018

Segment Reporting Disclosure [Text Block]

NOTE

—SEGMENT

INFORMATION AND REVENUE BY

GEOGRAPH

Y AND PRODUCTS

Segment reporting is based on the “management approach,” following the method that management organizes the Company’s reportable segments for which separate financial information is made available to, and evaluated regularly by, the chief operating decision maker in allocating resources and in assessing performance. The Company’s chief operating decision maker is its Chief Executive Officer ("CEO"), who makes decision on allocating resources and in assessing performance. The CEO reviews the Company's consolidated results as

one

operating segment. In making operating decisions, the CEO primarily considers consolidated financial information, accompanied by disaggregated information about revenues by geography and product. All of the Company’s principal operations and decision-making functions are located in the U.S. The Company’s CEO views its operations, manages its business, and uses

one

measurement of profitability for the

one

operating segment - which sells aesthetic medical equipment and services, and distributes skincare products, to qualified medical practitioners. Substantially all of the Company’s long-lived assets are located in the U.S.

The following table presents a summary of revenue by geography for the year ended

December 31, 2018

and

2017

(in thousands):

	Year Ended December 31,
	201 8		201 7		201 6
Revenue mix by geography:
United States	$	101,862	$	94,581	$	65,513
Japan		17,819		17,264		14,727
Asia, excluding Japan		15,467		13,719		13,445
Europe		8,875		8,317		7,539
Rest of the world		18,696		17,612		16,832
Total Consolidated revenue	$	162,720	$	151,493	$	118,056
Revenue mix by product category:
Systems	$	132,594	$	125,883	$	92,721
Consumables		4,162		2,435		2,498
Skincare		5,778		4,342		3,809
Total product revenue		142,535		132,660		99,028
Service		20,185		18,833		19,028
Total Consolidated revenue	$	162,720	$	151,493	$	118,056