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Note 14 - Segment Reporting
9 Months Ended
Sep. 30, 2018
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
Note
1
4
. Segment reporting
 
Segment reporting is based on the “management approach,” following the method that management organizes the company’s reportable segments for which separate financial information is made available to, and evaluated regularly by, the chief operating decision maker in allocating resources and in assessing performance. The Company’s chief operating decision maker ("CODM") is its Chief Executive Officer ("CEO"), who makes decision on allocating resources and in assessing performance. The CEO reviews the Company's consolidated results as
one
operating segment. In making operating decisions, the CEO primarily considers consolidated financial information, accompanied by disaggregated information about revenues by geography and product. All of the Company’s principal operations and decision-making functions are located in the U.S. The Company’s CEO views its operations, manages its business, and uses
one
measurement of profitability for the
one
operating segment - which sells aesthetic medical equipment and services, and distributes skincare products, to qualified medical practitioners. Substantially all of the Company’s long-lived assets are located in the U.S.
 
The following table presents a summary of revenue by geography for the
three
months ended
September 30, 2018
and
2017
(in thousands):
 
   
Three Months Ended
September 30,
 
   
2018
   
2017
 
Revenue mix by geography:
 
 
 
 
 
 
 
 
United States
  $
24,329
    $
23,275
 
Japan
   
5,021
     
4,686
 
Asia, excluding Japan
   
4,348
     
3,488
 
Europe
   
2,356
     
2,024
 
Rest of the world
   
4,519
     
4,700
 
Total consolidated revenue
  $
40,573
    $
38,173
 
Revenue mix by product category:
 
 
 
 
 
 
 
 
Systems
  $
33,197
    $
31,861
 
Consumables
   
1,055
     
596
 
Skincare
   
1,423
     
1,029
 
Total product revenue
  $
35,675
    $
33,486
 
Service
   
4,898
     
4,687
 
Total consolidated revenue
  $
40,573
    $
38,173
 
 
The following table presents a summary of revenue by geography for the
nine
months ended
September 30, 2018
and
2017
(in thousands):
 
   
Nine Months Ended
September 30,
 
   
2018
   
2017
 
Revenue mix by geography:
 
 
 
 
 
 
 
 
United States
  $
73,597
    $
64,058
 
Japan
   
12,522
     
12,276
 
Asia, excluding Japan
   
11,422
     
9,501
 
Europe
   
6,729
     
5,469
 
Rest of the world
   
12,981
     
12,557
 
Total consolidated revenue
  $
117,251
    $
103,861
 
Revenue mix by product category:
 
 
 
 
 
 
 
 
Systems
  $
95,727
    $
84,969
 
Consumables
   
2,881
     
1,743
 
Skincare
   
3,981
     
2,976
 
Total product revenue
  $
102,589
    $
89,688
 
Service
   
14,662
     
14,173
 
Total consolidated revenue
  $
117,251
    $
103,861