Note 11 - Segment Information and Revenue by Geograpy and Products

12 Months Ended

Dec. 31, 2017

Segment Reporting Disclosure [Text Block]

NOTE

—SEGMENT INFORMATION AND REVENUE BY GEOGRAPY AND PRODUCTS

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, or decision making group, in deciding how to allocate resources a

nd in assessing performance. The Company’s chief operating decision maker, as defined under the FASB’s ASC

280

guidance, is its Chief Executive Officer. The Company has

one

business activity and there are

segment managers who are held accountable for operations. Accordingly, the Company has a single reportable segment structure. All of the Company’s principal operations and decision-making functions are located in the United States. The Company’s chief operating decision maker viewed its operations, managed its business, and used

one

measurement of profitability for the

one

operating segment – which sells aesthetic medical equipment and services, and distributes skincare products, to qualified medical practitioners. Substantially all of the Company’s long-lived assets are located in the U.S.

The following table summarizes revenue by geographic region, based on the location of the customer, and by product category (in thousands):

	Year Ended December 31,
	201 7		201 6		201 5
Revenue mix by geography:
United States	$	94,581	$	65,513	$	48,916
Japan		17,264		14,727		11,504
Asia, excluding Japan		13,719		13,445		15,596
Europe		8,317		7,539		7,728
Rest of the world		17,612		16,832		11,017
Consolidated total	$	151,493	$	118,056	$	94,761

Revenue mix by product category:
Products	$	125,883	$	92,721	$	71,223
Hand Piece Refills		2,435		2,498		2,910
Skincare		4,342		3,809		2,889
Total product revenue		132,660		99,028		77,022
Service		18,833		19,028		17,739
Consolidated total	$	151,493	$	118,056	$	94,761