Note 10 - Segment Information and Revenue by Geography and Products

12 Months Ended

Dec. 31, 2014

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

NOTE 10—SEGMENT INFORMATION AND REVENUE BY GEOGRAPY AND PRODUCTS

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions how to allocate resources and assess performance. The Company’s chief decision maker, as defined under the FASB’s ASC 280 guidance, is a combination of the Chief Executive Officer and the Executive Vice President and Chief Financial Officer. To date, the Company has viewed its operations, managed its business, and used one measurement of profitability for the one operating segment – the sale of aesthetic medical equipment and services, and distribution of cosmeceutical and dermal filler products, to qualified medical practitioners. In addition, substantially all of the Company’s long-lived assets are located in the U.S.

The following table summarizes revenue by geographic region, which is based on the shipping location of where the product is delivered, and product category (in thousands):

	Year Ended December 31,
	2014		2013		2012
Revenue mix by geography:
United States	$	35,494	$	31,487	$	31,949
Japan		13,328		14,205		17,826
Asia, excluding Japan		11,023		11,263		8,902
Europe		7,792		7,358		4,958
Rest of the world		10,501		10,281		13,642
Consolidated total	$	78,138	$	74,594	$	77,277
Revenue mix by product category:
Products and upgrades	$	53,106	$	48,374	$	49,605
Titan and truSculpt hand piece refills		3,714		4,267		4,807
Dermal filler and cosmeceuticals		3,479		4,264		5,645
Total product revenue		60,299		56,905		60,057
Service		17,839		17,689		17,220
Consolidated total	$	78,138	$	74,594	$	77,277