SEGMENT INFORMATION AND REVENUE BY GEOGRAPHY AND PRODUCTS

12 Months Ended

Dec. 31, 2013

SEGMENT INFORMATION AND REVENUE BY GEOGRAPHY AND PRODUCTS

SEGMENT INFORMATION AND REVENUE BY GEOGRAPHY AND PRODUCTS

NOTE 10—SEGMENT INFORMATION AND REVENUE BY GEOGRAPY AND PRODUCTS

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions how to allocate resources and assess performance. The Company’s chief decision maker, as defined under the FASB’s ASC 280 guidance, is a combination of the Chief Executive Officer and the Executive Vice President and Chief Financial Officer. To date, the Company has viewed its operations, managed its business, and used one measurement of profitability for the one operating segment – the sale of aesthetic medical equipment and services, and distribution of cosmeceutical and dermal filler products, to qualified medical practitioners. In addition, substantially all of the Company’s long-lived assets are located in the United States.

The following table summarizes revenue by geographic region, which is based on the shipping location of where the product is delivered, and product category (in thousands):

	Year Ended December 31,
	2013		2012		2011
Revenue mix by geography:
United States	$	31,487	$	31,949	$	23,313
Japan		14,205		17,826		15,019
Asia, excluding Japan		11,263		8,902		4,984
Europe		7,358		4,958		3,571
Rest of the world		10,281		13,642		13,403
Consolidated total	$	74,594	$	77,277	$	60,290
Revenue mix by product category:
Products and upgrades	$	48,374	$	49,605	$	37,208
Titan and truSculpt hand piece refills		4,267		4,807		4,686
Dermal filler and cosmeceuticals		4,264		5,645		4,985
Total product revenue		56,905		60,057		46,879
Service		17,689		17,220		13,411
Consolidated total	$	74,594	$	77,277	$	60,290