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SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION (Tables)
12 Months Ended
Dec. 31, 2012
SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION [Abstract]  
Revenue by Geographic Region
The following table summarizes revenue by geographic region, which is based on the shipping location of where the product is delivered, and product category (in thousands):

 
 
Year Ended December 31,
 
 
 
2012
 
 
2011
 
 
2010
 
Revenue mix by geography:
 
 
 
 
 
 
 
 
 
United States
 
$
31,949
 
 
$
23,313
 
 
$
19,337
 
Japan
 
 
17,826
 
 
 
15,019
 
 
 
13,625
 
Asia, excluding Japan
 
 
8,902
 
 
 
4,984
 
 
 
5,131
 
Europe
 
 
4,958
 
 
 
3,571
 
 
 
5,801
 
Rest of the world
 
 
13,642
 
 
 
13,403
 
 
 
9,380
 
Consolidated total
 
$
77,277
 
 
$
60,290
 
 
$
53,274
 
Revenue mix by product category:
 
 
 
 
 
 
 
 
 
 
 
 
Products
 
$
46,762
 
 
$
33,703
 
 
$
27,808
 
Upgrades
 
 
2,843
 
 
 
3,505
 
 
 
4,824
 
Service
 
 
17,220
 
 
 
13,411
 
 
 
13,231
 
Titan and truSculpt hand piece refills(1)
   
4,807
 
 
 
4,686
 
 
 
3,863
 
Dermal filler and cosmeceuticals
 
 
5,645
     
4,985
     
3,548
 
Consolidated total
 
$
77,277
 
 
$
60,290
 
 
$
53,274
 

(1) In 2012, we introduced truSculpt hand piece refills