SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION

12 Months Ended

Dec. 31, 2012

SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION [Abstract]

SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION

NOTE 10—SEGMENT INFORMATION AND REVENUE BY GEOGRAPHY AND PRODUCTS

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions how to allocate resources and assess performance. The Company's chief decision maker, as defined under the FASB's ASC 280 guidance, is a combination of the Chief Executive Officer and the Executive Vice President and Chief Financial Officer. To date, the Company has viewed its operations, managed its business, and used one measurement of profitability for the one operating segment – the sale of aesthetic medical equipment and services, and distribution of cosmeceutical and dermal filler products, to qualified medical practitioners. In addition, substantially all of the Company's long-lived assets are located in the United States.

The following table summarizes revenue by geographic region, which is based on the shipping location of where the product is delivered, and product category (in thousands):

	Year Ended December 31,
	2012		2011		2010
Revenue mix by geography:
United States	$	31,949	$	23,313	$	19,337
Japan		17,826		15,019		13,625
Asia, excluding Japan		8,902		4,984		5,131
Europe		4,958		3,571		5,801
Rest of the world		13,642		13,403		9,380
Consolidated total	$	77,277	$	60,290	$	53,274
Revenue mix by product category:
Products	$	46,762	$	33,703	$	27,808
Upgrades		2,843		3,505		4,824
Service		17,220		13,411		13,231
Titan and truSculpt hand piece refills(1)		4,807		4,686		3,863
Dermal filler and cosmeceuticals		5,645		4,985		3,548
Consolidated total	$	77,277	$	60,290	$	53,274

(1) In 2012, we introduced truSculpt hand piece refills