SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION

12 Months Ended

Dec. 31, 2011

SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION [Abstract]

SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION

NOTE 10-SEGMENT, GEOGRAPHIC AND MAJOR CUSTOMER INFORMATION

In accordance with the FASB ASC 280 guidance on disclosures about segments of an enterprise and related information, operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions how to allocate resources and assess performance. The Company's chief decision maker, as defined under the FASB's ASC 280 guidance, is a combination of the Chief Executive Officer and the Executive Vice President and Chief Financial Officer. To date, the Company has viewed its operations, managed its business, and used one measurement of profitability for the one operating segment – the sale of aesthetic medical equipment and services, and distribution of cosmeceutical and dermal filler products, to qualified medical practitioners. In addition, substantially all of the Company's long-lived assets are located in the United States. As a result, the financial information disclosed in the Company's Consolidated Financial Statements represents all of the material financial information related to the Company's operating segment. The following table summarizes revenue by geographic region, which is based on the shipping location of where the product is delivered, and product category (in thousands):

	Year Ended December 31,
	2011		2010		2009(1)
Revenue mix by geography:
United States	$	23,313	$	19,337	$	21,019
Japan		15,019		13,625		9,636
Asia, excluding Japan		4,984		5,131		4,727
Europe		3,571		5,801		7,087
Rest of the world		13,403		9,380		11,213
Consolidated total	$	60,290	$	53,274	$	53,682
Revenue mix by product category:
Products	$	33,703	$	27,808	$	26,842
Upgrades		3,505		4,824		6,343
Service		13,411		13,231		13,186
Titan hand piece refills		4,686		3,863		5,599
Dermal filler and cosmeceuticals(1)		4,985		3,548		1,712
Consolidated total	$	60,290	$	53,274	$	53,682

(1) Beginning in 2010, we classified revenue from dermal fillers and cosmeceuticals product in the revenue category ‘Dermal fillers and cosmeceuticals.' Previously, we classified this revenue under the category of ‘Products.' As such, we reclassified the 2009 revenue from ‘Products' to ‘Dermal fillers and cosmeceuticals.'

The Company had one customer that accounted for 8% at December 31, 2011 and 10% at December 31, 2010 of the Company's total accounts receivable balance.