13F-HR 1 inftable.txt 13F HR Qtr Ended: 9/30/2010 Greenwood Capital Associates, LLC PO Box 3181 Greenwood, SC 29648 13F File number: 028-06727 J. Philip Bell President 864-941-4051 13F holdings report Other Managers: none Number of other included managers: 0 Form 13F Information Table Entry Total: 64 Form 13F Information Table Value Total: 213123 List of Other Included Managers: none FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABORATORIES COM 002824100 5441 104157.00SH SOLE 102082.00 2075.00 ACTIVISION BLIZZARD IN COM COM 00507V109 1677 154991.00SH SOLE 150966.00 4025.00 AVON PRODS INC COM COM 054303102 2527 78683.00 SH SOLE 76423.00 2260.00 BANK OF AMERICA CORP COM 060505104 2393 182647.00SH SOLE 178053.00 4594.00 CISCO SYS INC COM COM 17275R102 7358 335977.00SH SOLE 327502.00 8475.00 COCA COLA COMPANY COM 191216100 1849 31599.00 SH SOLE 30849.00 750.00 CONOCOPHILLIPS COM COM 20825C104 4751 82729.00 SH SOLE 80604.00 2125.00 CORNING INC. COM 219350105 3436 187947.00SH SOLE 183697.00 4250.00 CVS CORP COM COM 126650100 2831 89972.00 SH SOLE 87797.00 2175.00 DELL INC. COM 24702R101 156 12000.00 SH SOLE 12000.00 DISNEY (WALT) COMPANY HOLDING COM 254687106 3651 110311.00SH SOLE 107476.00 2835.00 DOW CHEM CO COM COM 260543103 2999 109209.00SH SOLE 106559.00 2650.00 E M C CORP MASS COM COM 268648102 3635 178967.00SH SOLE 175192.00 3775.00 EMERSON ELEC COM 291011104 4877 92621.00 SH SOLE 90221.00 2400.00 EXXON MOBIL CORP COM COM 30231G102 5486 88792.00 SH SOLE 86692.00 2100.00 FLUOR CORP COM 343412102 2874 58025.00 SH SOLE 56550.00 1475.00 FREEPORT-MCMORAN COPPER & GOLD COM 35671D857 1942 22743.00 SH SOLE 22043.00 700.00 GEN ELECTRIC COM 369604103 4435 272948.00SH SOLE 265723.00 7225.00 GILEAD SCIENCES INC COM COM 375558103 4602 129236.00SH SOLE 125986.00 3250.00 GOOGLE INC CL A COM 38259P508 3879 7377.00 SH SOLE 7207.00 170.00 HALLIBURTON CO COM COM 406216101 3803 115012.00SH SOLE 111887.00 3125.00 HEWLETT PACKARD COM 428236103 4987 118550.00SH SOLE 115625.00 2925.00 HONEYWELL INC COM COM 438516106 5700 129726.00SH SOLE 126396.00 3330.00 IBM COM 459200101 7426 55363.00 SH SOLE 54048.00 1315.00 ILLINOIS TOOL WKS INC COM COM 452308109 3841 81682.00 SH SOLE 79732.00 1950.00 INTEL CORP. COM 458140100 4767 248260.00SH SOLE 242435.00 5825.00 ISHARES TR RUSSELL1000GRW COM 464287614 3075 59855.00 SH SOLE 59485.00 370.00 JOHNSON & JOHNSON COM 478160104 3404 54940.00 SH SOLE 53665.00 1275.00 JOHNSON CTLS INC COM COM 478366107 4598 150768.00SH SOLE 146718.00 4050.00 KELLOGG CO COM COM 487836108 2089 41349.00 SH SOLE 40349.00 1000.00 LOWES COS INC COM COM 548661107 4859 217999.00SH SOLE 212539.00 5460.00 MCDONALDS CORP COM 580135101 3023 40572.00 SH SOLE 39647.00 925.00 MEDTRONIC, INC. COM 585055106 3081 91764.00 SH SOLE 89989.00 1775.00 MICROSOFT CORP. COM 594918104 6352 259385.00SH SOLE 252910.00 6475.00 MORGAN S D WITTER DISC COM NEW COM 617446448 3610 146267.00SH SOLE 142592.00 3675.00 NIKE INC CL B COM 654106103 220 2751.00 SH SOLE 2751.00 ORACLE SYSTEMS CORP COM COM 68389X105 4715 175618.00SH SOLE 171593.00 4025.00 PEPSICO COM 713448108 4305 64791.00 SH SOLE 63202.00 1589.00 PRAXAIR INC COM COM 74005P104 4662 51656.00 SH SOLE 50431.00 1225.00 PROCTER & GAMBLE COM 742718109 3058 50996.00 SH SOLE 49784.00 1212.00 PRUDENTIAL FINL INC COM COM 744320102 4095 75576.00 SH SOLE 73701.00 1875.00 QUALCOMM INC COM COM 747525103 5819 128930.00SH SOLE 125955.00 2975.00 SCBT FINANCIAL CORP COM COM 78401V102 1341 43000.00 SH SOLE 43000.00 SCHLUMBERGER, LTD COM 806857108 4802 77936.00 SH SOLE 75911.00 2025.00 SCHWAB CHARLES CP NEW COM COM 808513105 1428 102740.00SH SOLE 99590.00 3150.00 SOUTHWESTERN ENERGY CO COM COM 845467109 3537 105778.00SH SOLE 103253.00 2525.00 STAPLES INC COM COM 855030102 1844 88130.00 SH SOLE 85805.00 2325.00 STATE STR CORP COM COM 857477103 3171 84193.00 SH SOLE 82253.00 1940.00 TARGET CORP COM COM 87612E106 4004 74934.00 SH SOLE 73034.00 1900.00 TEVA PHARMACEUTCL INDS ADR COM 881624209 2994 56750.00 SH SOLE 55285.00 1465.00 TEXAS INSTRS INC COM COM 882508104 4331 159595.00SH SOLE 155815.00 3780.00 UNITED PARCEL SERVICE CL B COM 911312106 6131 91933.00 SH SOLE 89733.00 2200.00 UNITED TECHNOLOGIES COM 913017109 1623 22785.00 SH SOLE 22110.00 675.00 VISA INC COM CL A COM 92826C839 2778 37413.00 SH SOLE 36573.00 840.00 WAL MART DE MEXICO SA ORD CL V COM P98180105 50 20000.00 SH SOLE 20000.00 WAL-MART STORES INC. COM 931142103 3950 73810.00 SH SOLE 71985.00 1825.00 EMERALD LARGE CAP CONSERVATIVE 337739429 4668 516414.971SH SOLE 516414.971 EMERALD STRATEGIC ALLOCATION F 337739437 2206 182735.305SH SOLE 182735.305 MANNING & NAPIER FD WORLD OPPT 563821545 448 54057.082SH SOLE 54057.082 RIDGEWORTH FDS INTL EQT IDX I 76628r813 179 14158.811SH SOLE 14158.811 RIDGEWORTH FDS MICAP VAL EQ I 76628R615 161 14674.777SH SOLE 14674.777 RIDGEWORTH FDS SEIX FLRT HI I 76628t678 396 44962.602SH SOLE 44962.602 RIDGEWORTH FDS SHORT TRM BD I 76628t611 627 62374.577SH SOLE 62374.577 SENTINEL FDS SML CO FD CL I 81728b825 163 23614.260SH SOLE 23614.260