3. SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Dec. 31, 2013
Reserve for inventory	$ 153,436		$ 90,725
Derivative liability - 7% convertible notes	625,000		1,850,000
Fair value of derivative liability - 7% convertible notes	2,473,849		9,324,000
Shipping and handling fees	97,861	136,829
Advertising costs	$ 106,254	$ 118,638
Options
Antidilutive Securities Excluded from Computation of Earnings Per Share	43,000,000	2,351,187
Warrant [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share	265,000,000	5,000,000
6% Senior Secured Convertible Notes
Antidilutive Securities Excluded from Computation of Earnings Per Share	98,338,771	127,603,257
Employment agreements
Antidilutive Securities Excluded from Computation of Earnings Per Share	2,050,000