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SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Dec. 31, 2012
Notes to Financial Statements      
Net loss $ (1,182,962) $ (121,686)  
Net cash used in operating activities (318,214) (235,732)  
Accumulated deficit (4,203,528)   (3,020,566)
Total Stockholders' deficiency 172,341   (337,355)
Shipping and handling revenue 60,116 1,150  
Advertising costs 54,698 13,121  
Dilutive options 2,351,187    
Dilutive convertible shares 200,087,714    
Total dilutive 202,438,901    
Inventory reserve 27,843   27,843
Impairment of goodwill $ 27,249 $ 0