SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	12 Months Ended
Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Notes to Financial Statements
Accumulated deficit	$ (3,020,566)	$ (379,262)
Total Stockholders' deficiency	(337,355)	(379,262)	(182,627)
Shipping and handling revenue	124,337
Shipping and handling expense	156,503	39,784
Advertising costs	203,470	103,367
Restricted cash	46,400	0
Inventory reserve	27,843	0
Goodwill impairment	$ 634,128

The amount of the valuation account as of the balance sheet date which reduces the carrying amount of inventory to net realizable value; takes into consideration such factors as market value, excessive quantities based on expected sales, technological obsolescence, and shrinkage. May also provide for estimated product returns or price concessions pertaining to product cost.

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-Publisher FASB

-Name Accounting Standards Codification

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-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

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-Name Regulation S-X (SX)

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-Name Regulation S-X (SX)

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+ Details

- Definition

The carrying amounts of cash and cash equivalent items which are restricted as to withdrawal or usage. Restrictions may include legally restricted deposits held as compensating balances against borrowing arrangements, contracts entered into with others, or entity statements of intention with regard to particular deposits; however, time deposits and short-term certificates of deposit are not generally included in legally restricted deposits. Excludes compensating balance arrangements that are not agreements which legally restrict the use of cash amounts shown on the balance sheet. This element is for unclassified presentations; for classified presentations there is a separate and distinct element.

+ References+ Details

- Definition

Cost incurred during the reporting period in transporting goods and services to customers. Includes freight-out costs.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

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-Name Emerging Issues Task Force (EITF)

-Number 00-10

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-Glossary Shipping Costs

-URI http://asc.fasb.org/extlink&oid=6525344

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-Publisher AICPA

-Name Accounting Principles Board Opinion (APB)

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-Name Accounting Standards Codification

-Glossary Handling Costs

-URI http://asc.fasb.org/extlink&oid=6514758

+ Details

- Definition

Total of all stockholders' equity (deficit) items, net of receivables from officers, directors, owners, and affiliates of the entity which are attributable to the parent. The amount of the economic entity's stockholders' equity attributable to the parent excludes the amount of stockholders' equity which is allocable to that ownership interest in subsidiary equity which is not attributable to the parent (noncontrolling interest, minority interest). This excludes temporary equity and is sometimes called permanent equity.

+ References+ Details