Consolidated Statements of Cash Flows (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Statement of Cash Flows [Abstract]
Net loss	$ (4,604,642)	$ (849,707)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	13,916	2,085
Increase in reserve for obsolete/impaired inventory	50,000
Fair value of warrants issued	250,000
Fair value of vested stock options and amortization		26,563
Amortization of intangible assets	87,747
Amortization of debt discount	809,874	58,388
Common stock issued for services rendered	1,214,295	115,500
Change in fair value of derivative liability	102,623	(97,153)
Loss on extinguishment of debt	752,750
Imputed interest on related party notes payable		6,336
Stock dividend issued to certain investors		(445,715)
Changes in assets and liabilities:
Accounts receivable	46,663	704
Inventory	176,897	(57,718)
Prepaid expenses	31,259
Other receivable	(18,730)
Deposits	(15,909)	(21,122)
Accounts payable	(128,423)	134,191
Accrued expenses	93,400	61,287
Accrued interest on convertible notes payable	116,327	79,987
Deferred revenue	(14,994)
Net cash used in operating activities	(1,036,947)	(986,374)
Investing Activities
Cash paid to acquire Rocky Mountain Hydroponics	(550,000)
Cash paid to acquire Greners.com, Inc.		(250,000)
Cash acquired upon acquisition of Rocky Mountain Hydroponics	(1,398)
Cash acquired upon acquisition of Phototron Holdings, Inc.		9,825
Cash paid for store improvements	(5,500)
Net cash used in investing activities	(556,898)	(240,175)
Financing Activities
Proceeds from the issuance of common stock	623,260	5,000
Proceeds from the issuance of ten percent convertible note	156,000
Proceeds from the issuance of convertible notes		1,389,663
Proceeds from options exercised	9,000
Proceeds from notes payable	1,130,000
Proceeds from convertible notes payable, related party		413,680
Payments on notes payable and accrued interest	(196,508)	(193,000)
Payments on notes payable, related party		(65,947)
Proceeds from credit line	26,177
Advances from related party		(183,103)
Net cash provided by financing activities	1,747,929	1,366,293
Net increase in cash	154,084	139,744
Cash, beginning of period	36,602	24,437
Cash, end of period	190,686	164,181
Cash paid for interest	4,865
Cash paid for income taxes
NON-CASH TRANSACTIONS
Common stock issued to acquire Rocky Mountain Hydroponics/Evergreen Garden Center	275,000
Twelve percent Senior Secured Convertible Notes issued to acquire Rocky Mountain Hydroponics/Evergreen Garden Center	800,000
Six percent Senior secured convertible notes converted into common stock, principal and interest	1,359,572
Seven percent Senior secured convertible notes converted into common stock, principal and interest	700,000
Notes payable for Greners acquisition converted into common stock, principal and interest	156,000
Common stock issued for cashless exercise of options	368
Notes payable converted into six% convertible notes payable		$ 1,917,790