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Consolidated Statements of Operations (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2013
Sep. 30, 2012
Sep. 30, 2013
Sep. 30, 2012
Income Statement [Abstract]        
Net revenue $ 1,313,399 $ 475,870 $ 2,939,026 $ 776,125
Cost of Goods Sold 1,051,776 316,190 2,249,442 516,286
Gross Profit 261,623 159,680 689,584 259,839
OPERATING EXPENSES:        
General and administrative expenses 902,813 428,926 2,331,554 953,010
Share-based compensation 386,821 105,250 1,214,295 115,500
Loss from operations (1,028,011) (374,496) (2,856,265) (808,671)
Loss on extinguishment of debt (750,000)    (752,750)   
Change in fair value of derivatives 67,130 473,152 (102,623) 97,153
Other income 35,865    35,998   
Interest expense, net (129,697) (69,957) (929,002) (138,189)
Net income (loss) $ (1,804,713) $ 28,699 $ (4,604,642) $ (849,707)
Net loss per share (basic and diluted) $ 0 $ 0 $ 0 $ 0
Weighted average shares outstanding (basic and diluted) 644,706,947 324,720,061 549,297,163 260,080,749