SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Notes to Financial Statements
Net loss	$ (1,804,713)	$ 28,699	$ (4,604,642)	$ (849,707)
Net cash used in operating activities			(1,036,947)	(986,374)
Accumulated deficit	(7,625,206)		(7,625,206)		(3,020,566)
Total Stockholders' deficiency	271,155		271,155		(337,355)
Shipping and handling revenue	48,529	50,058	186,887	61,068
Shipping and handling costs	53,662	48,566	151,269	82,818
Advertising costs	84,377	66,378	190,847	158,158
Dilutive warrants			5,000,000
Dilutive options			2,351,187
Dilutive convertible shares			104,695,544
Total dilutive	134,954,444		134,954,444
Inventory reserve	77,843		77,843		27,843
Impairment of goodwill			$ 55,998	$ 0