SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Notes to Financial Statements
Net loss	$ (1,616,967)	$ (756,720)	$ (2,799,929)	$ (878,406)
Net cash used in operating activities			(807,857)	(281,587)
Accumulated deficit	(5,820,495)		(5,820,495)		(3,020,566)
Total Stockholders' deficiency	250,436		250,436		(337,355)
Shipping and handling revenue	11,430	76,713	136,829	12,539
Advertising costs	48,765	56,940	118,638	73,781
Dilutive warrants			5,000,000
Dilutive options			2,351,187
Dilutive convertible shares			127,603,257
Total dilutive	134,954,444		134,954,444
Inventory reserve	27,843		27,843		27,843
Impairment of goodwill			$ 55,998	$ 0