EX-99.2 4 a05-8727_1ex99d2.htm EX-99.2

Exhibit 99.2

 

 

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[LOGO]

 

Investor

 

Presentation

 

 

 

[GRAPHIC]

(AMEX: IED)

 

May 3, 2005

 

 

Financial freedom

 

[LOGO]

 



 

Safe Harbor Statement

 

All statements in this presentation that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may be identified by words such as “believe”, “intend,” “expect”, “may”, “could”, “would”, “will”, “should”, “plan”, “project”, “contemplate”, “anticipate”, or similar statements. Because these statements reflect the Company’s current views concerning future events, these forward-looking statements are subject to risks and uncertainties.  The Company has made every reasonable effort to ensure that the information and assumptions on which these statements and projections are based are current, reasonable, and complete.  However, a variety of factors could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this presentation, including, without limitation, restatement of prior period financial statements as reflected herein, the ability to successfully integrate acquired and potential additional operating companies; demand for the Company’s products and services; the Company’s ability to compete effectively and adjust to rapidly changing market dynamics; the uncertainties associated with governmental regulation; and other factors detailed from time to time in the SEC filings of INVESTools Inc.  The Company assumes no obligation to publicly update or revise any forward-looking statements made herein or any other forward-looking statements made by the Company, whether as a result of new information, future events, or otherwise.

 

INVESTools is not a broker-dealer or otherwise engaged in the business of effecting transactions in securities.  INVESTools is not an investment adviser or otherwise a provider investment advice or investment recommendations.

 

2



 

Investor Overview

 

Industry:

 

Investor Education Services

 

 

 

 

 

Founded:

 

1983

 

 

 

 

 

Q1 2005 GAAP Revenue:

 

$30.6 million

 

 

 

 

 

Q1 2005 Transaction Volume:

 

$41.9 million

 

 

 

 

 

No. of Employees:

 

488

 

 

 

 

 

Cash, Marketable Securities & Restricted Cash:

 

$20.4 million

 

 

 

 

 

Debt:

 

$0

 

 

 

 

 

Market Capitalization:

 

$232.1 million

 

 

 

 

 

Enterprise Value / Trailing GAAP Revenue:

 

2.0x

 

 

 

 

 

Enterprise Value / Trailing Transaction Volume:

 

1.5x

 

 

 

 

 

Market Capitalization (As of 4/27/05):

 

$196.1 million

 

 

Data, unless noted otherwise, is as of March 31, 2005

Transaction volume = revenue + deferred revenue

Enterprise value = market capitalization – cash, marketable securities and restricted cash

Trailing GAAP Revenue and Trailing Transaction Volume is based on trailing 4 quarters

 

3



 

Company Overview

 

Mission

 

To empower individual investors to achieve their unfulfilled financial goals anytime, anywhere by using the INVESTools Method™ live, distance or online, establishing it as the most widely recognized, adopted and endorsed approach to investor education

 

INVESTools Method

 

A unique integration of a disciplined investing process, web-based tools, personalized instruction and support, all designed to ensure alumni success

 

INVESTools has more than 167,000 graduates; and

 

More than 61,000 subscribers to its websites

 

4



 

Potential Student Market Size

 

[GRAPHIC]

 

53 million households

own equities

 

32 million households

do not rely on brokers for primary advice

 

10 million households

actively seek out investment information

 

INVESTools Minimum Market Opportunity - 20 Million Households

 

Sources:

ICI/SIA – Equity Ownership in America, 2002

Internal Markitecture Research, January 20-25, 2005

 

5



 

INVESTools Student Demographic

 

[GRAPHIC]

 

                  78% Male 22% Female

 

                  Average Household Income ~$125K

 

                  42% have Incomes >$100K

 

                  Average Combined Investment and Retirement  Accounts >$700K

 

                  Average Age < 50 Years Old

 

                  76% are College Graduates

 

                  77% are Married

 

                  93% Own their Own Home

 

Source: Internal Markitecture Research, May 25, 2004

 

6



 

Diversified Distribution Channels to Gain Market Share

 

INVESTools Investor Education:

[GRAPHIC]

 

Since inception approximately 41,400 graduates

 

 

 

 

 

Prophet.Net

[GRAPHIC]

 

Acquired in January 2005

 

 

4,400 subscribers

 

 

 

 

 

Success Magazine Investor Education (Peter Lowe):

[GRAPHIC]

 

Launched in 1999

 

 

Since inception approximately 72,100* graduates

 

 

 

 

 

BusinessWeek Investor Education:

[GRAPHIC]

 

Launched in November 2001

 

 

Since inception approximately 25,000* graduates

 

 

 

 

 

Money in Training (MIT):

[GRAPHIC]

 

Launched in 1999

 

 

Since inception approximately 21,000 graduates

 

 

 

 

 

CNBC Investor Education:

[GRAPHIC]

 

Launched May 2002

 

 

Since inception approximately 14,400 graduates

 

 

Data as of March 31, 2005

* 6,900 graduates included in BusinessWeek were also included in Peter Lowe graduate numbers in 2003 due to combined events.

 

7



 

Expanded Best of Breed Tools and Services

 

InvestorToolbox

 

[GRAPHIC]

 

 

 

Interprets and organizes complex financial information and critical technical indicators for investors in a very user-friendly way

 

 

 

 

 

[LOGO]

 

 

The Web’s premier provider of advanced charting technology; rated #1 by Barron’s since 2001 and a “Forbes’ Favorite” since 1999

 

[LOGO]            [LOGO]             [LOGO]

 

 

 

[LOGO]

 

 

Enables students to trade stocks and options directly through InvestorToolbox

 

[LOGO]            [LOGO]             [LOGO]

 

 

 

INVESTools developed its “INVESTools Currency Trader” based on RefcoFx’s technology

 

             [LOGO]

 

8



 

Student Life Cycle

 

[GRAPHIC]

 

4 Weeks

 

2 – 8 Weeks

 

3 Months

 

Lifetime

 

 

 

 

 

 

 

 

 

 

 

 

 

Continuing

 

 

 

 

 

 

 

Education

 

Acquisition

 

Fulfillment

 

Retention

 

&

 

 

 

 

 

 

 

Support

 

 

 

 

 

 

 

 

Preview Event

 

Workshop

 

Renewal

 

Alumni

Direct Mail

 

Materials Shipped

 

Outbound Calls

 

Graduate Programs

Radio

 

Coaching

 

Ongoing Support

 

Advanced Coursework

Print

 

Online Learning

 

Database Marketing

 

Online Learning

Online

 

 

 

 

 

Database Marketing

DRTV

 

 

 

 

 

 

 

9



 

Impact of New Relationships and Initiatives

 

Acquisition

 

Fulfillment

 

Retention

 

Continuing

 

 

 

 

 

 

 Education

 

 

 

 

 

 

&

 

 

 

 

 

 

  Support

 

 

 

 

 

 

 

Media

 

New Product Development

Online

 

 

 

 

 

 

 

[GRAPHIC]

 

[GRAPHIC]

 

[LOGO]

 

[LOGO]

Direct Response TV

 

Product/Program Development

 

Acquired January 2005
  Enables advanced course development
4,400 subscribers

 

• eToolbox Development

 

 

 

 

 

 

 

 

 

New Brokerage Services

 

 

 

 

 

 

 

[GRAPHIC]

 

[LOGO]

 

[LOGO]

 

[LOGO]

Online Advertising

 

• Leading online discount brokerage

 

    Leading online currency data & brokerage services

 

    eToolbox Delivery

 

10



 

Learning Formats

 

Education Designed Arount the Needs of Each Student

 

 

 

Learning Formats

 

Course Offerings

 

Preview
Events

 

Workshops

 

Home
Study

 

Coaching

 

Ongoing
Support

 

eLearning
(New in 2005)

 

 

 

 

 

 

 

 

 

 

 

 

 

5-Step Investing Formula

 

ý

 

ý

 

ý

 

ý

 

ý

 

ý

Basic Options

 

 

 

ý

 

ý

 

ý

 

ý

 

ý

Advanced Options

 

 

 

ý

 

ý

 

ý

 

ý

 

 

Advanced Technical Analysis

 

 

 

ý

 

ý

 

ý

 

ý

 

 

INVESTools Currency Trader
(New in 2005)

 

ý

 

ý

 

 

 

ý

 

ý

 

ý

Active Investing Workshop
(New in 2005)

 

 

 

ý

 

 

 

ý

 

ý

 

 

 

[GRAPHIC]

 

11



 

Continuing Education Programs

 

                                          Prerequisite for All Continuing Education Programs Is the 5-step Investing Formula Course

 

                                          Advanced Students May Purchase Components of Continuing Education Programs at Higher Prices

 

[GRAPHIC]

 


* Depending on brand, content available to students (i.e., length of workshop or home study course, number of coaching sessions and access to certain InvestorToolbox features) may vary

 

12



 

Course Offerings

Curriculums for All Investor Levels – Basic to Advanced

 

Course Description

 

Workshop Kit

 

Coaching Kit

 

Product Elements

 

 

 

 

 

 

 

5-Step Investing Formula

 

[GRAPHIC]

 

[GRAPHIC]

 

[GRAPHIC]

 

 

 

Teaches experienced and beginning investors how to search for  stocks according to a step-by-step investing process

 

 

 

 

 

 

Prerequisite:  None

 

 

 

 

 

 

 

 

 

 

Basic Options Strategies

 

[GRAPHIC]

 

[GRAPHIC]

 

[GRAPHIC]

 

 

 

 

Teaches investors how to start trading options to increase profits and diversify investing strategies

 

 

 

 

 

 

 

Prerequisite:  5-Step Investing Formula

 

 

 

 

13



 

Course Description

 

Workshop Kit

 

Coaching Kit

 

Product Elements

 

 

 

 

 

 

 

Advanced Options Strategies

 

[GRAPHIC]

 

[GRAPHIC]

 

[GRAPHIC]

 

 

 

A multi-part course that teaches investors how to trade options using advanced strategies step-by-step

 

 

 

 

 

 

Prerequisites:  5-Step Investing Formula,
Basic Options Strategies

 

 

 

 

 

 

 

 

 

 

Advanced Technical Analysis

 

[GRAPHIC]

 

[GRAPHIC]

 

[GRAPHIC]

 

 

 

 

Teaches investors how to use technical analysis and advanced charting techniques to identify investing opportunities, minimize ambiguity and increase profit potential in any market condition

 

 

 

 

 

 

 

 

 

 

 

 

 

Prerequisite:  5-Step Investing Formula

 

 

 

 

14



 

Course Offerings  —  New In 2005

Curriculums for All Investor Levels – Basic to Advanced

 

Course Description

 

Workshop Kit

 

Coaching Kit

 

Product Elements

 

 

 

 

 

 

 

INVESTools Currency Trader™

 

[GRAPHIC]

 

[GRAPHIC]

 

[GRAPHIC]

 

 

 

Provides training investors need to capitalize on currency fluctuations in the foreign exchange markets as they correspond to emerging economic trends.

 

 

 

 

 

 

Prerequisite:  None

 

 

 

 

15



 

New Initiatives in 2005

 

                                          Direct Response Television (DRTV)

 

                                          Successfully Launched in January

 

                                          Improving Acquisition Metrics

 

                  Lower Cost of Acquisition

 

                  Higher Sales and Conversion Rates

 

                  Ability to Tap New Markets

 

                                          Immediately Accretive to Earnings (No Revenue Share)

 

                                          Building INVESTools Brand Awareness

 

•           eToolbox

 

                                          Will Enhance INVESTools’ Brand and Leadership Position

 

                                          Will Use the Online Community to Enhance INVESTools’ Relationship with Students

 

                  Access Anytime, Anywhere with Increased eLearning Opportunities

 

                                          Will Reduce Data and Student Support Costs

 

16



 

Most Widely Adopted Approach to Investor Education

 

Growing Graduate Base

 

[CHART]

 

17



 

Revenue Growth

 

Annual Revenue

 

[CHART]

 

Quarterly Revenue

 

[CHART]

 


* 1Q-04 includes $0.6 million of acquired non-cash deferred revenue.

Transaction volume = revenue + deferred revenue.

 

18



 

Focus on Recurring Revenue 2004

 

Focus Shifting to Higher Margin Business

 

[CHART]

 

Acquisition

 

Fulfillment

 

Retention

 

 

 

 

 

Workshops

 

Coaching

 

Home Studies

Coaching

 

Advanced Courses

 

Coaching

Initial Web Subscription

 

Web Subscription Renewals

 

Web Subscription Renewals

 

 

 

 

Alumni Events

 


* Cost in acquisition sales includes $8.3 million of selling expense associated with previews and marketing

Transaction volume = revenue + deferred revenue for the investor education business segment only

 

19



 

Focus on Recurring Revenue By Sales End – Quarterly

 

Shift to More Stable and Recurring Revenue Streams

 

[CHART]

 

Acquisition

 

Fulfillment

 

Retention

 

 

 

 

 

Workshops

 

Coaching

 

Home Studies

Coaching

 

Advanced Courses

 

Coaching

Initial Web Subscription

 

Web Subscription Renewals

 

Web Subscription Renewals

 

 

 

 

Alumni Events

 


Transaction volume = revenue + deferred revenue for the investor education business segment only

Acquisition sales recorded as revenue by co-marketing partners in restructured agreements

 

20



 

Growing Subscriber Base

 

Active Subscribers at Quarter End

 

[CHART]

 

21



 

Select Financial Data

 

($ in millions)

 

2002

 

2003

 

2004

 

Q1 2005

 

 

 

 

 

 

 

 

 

 

 

Transaction Volume

 

57.1

 

77.3

 

122.6

 

41.9

 

Increase in Deferred Revenue

 

3.2

 

7.5

 

25.4

 

11.3

 

GAAP Revenue

 

53.9

 

69.8

 

97.2

 

30.6

 

 

 

 

 

 

 

 

 

 

 

Cost of Revenue

 

25.4

 

41.2

 

64.2

 

24.8

 

Selling Expense

 

19.0

 

20.4

 

24.0

 

8.3

 

 

 

 

 

 

 

 

 

 

 

Contribution Margin

 

9.5

 

8.2

 

9.0

 

(2.5

)

% Margin

 

18

%

12

%

9

%

-8

%

 

 

 

 

 

 

 

 

 

 

G&A Expense

 

14.1

 

13.5

 

20.0

 

6.3

 

Depreciation and Amortization

 

0.7

 

0.5

 

0.9

 

0.5

 

 

 

 

 

 

 

 

 

 

 

Operating Loss

 

(5.3

)

(5.8

)

(11.9

)

(9.3

)

% Margin

 

-10

%

-8

%

-12

%

-30

%

 

 

 

 

 

 

 

 

 

 

Net Loss before Cumulative Effect of Accounting Change

 

(5.2

)

(7.3

)

(11.7

)

(9.2

)

 

 

 

 

 

 

 

 

 

 

Pro Forma Adjustments:

 

 

 

 

 

 

 

 

 

80% of Increase in Deferred Revenue

 

2.6

 

6.0

 

20.3

 

9.0

 

 

 

5

%

9

%

21

%

30

%

 

 

 

 

 

 

 

 

 

 

Pro Forma Operating Income (Loss)

 

(2.6

)

(1.3

)

8.6

 

(0.2

)

 

 

-5

%

-2

%

9

%

-1

%

 

 

 

 

 

 

 

 

 

 

Cash Flow and Balance Sheet Items:

 

 

 

 

 

 

 

 

 

Pro Forma Cash Flow from Operations (a)

 

0.4

 

3.8

 

17.4

 

3.6

 

Cash, Restricted Cash and Marketable Securities Balance

 

5.5

 

12.6

 

26.8

 

20.4

 

Deferred Revenue Balance

 

8.0

 

14.5

 

40.4

 

51.6

 

 


(a) Excludes cash from tax refunds of $0.6 million and $3.6 million in 2002 and 2003, respectively

 

22



 

Revenue Breakout by Quarter

 

 

 

For the Three Months
Ended March 31,

 

% of Revenue

 

2005 vs. 2004

 

($ in thousands)

 

2005

 

2004

 

2005

 

2004

 

Change

 

%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Workshops

 

$

4,323

 

$

7,458

 

14

%

32

%

$

(3,135

)

-73

%

One-on-one coaching

 

17,186

 

7,165

 

56

%

31

%

10,021

 

58

%

Home Study

 

13,698

 

6,166

 

45

%

27

%

7,532

 

55

%

Website subscription renewals

 

4,907

 

4,454

 

16

%

19

%

453

 

9

%

Other revenue

 

1,777

 

695

 

6

%

3

%

1,082

 

61

%

Total transaction volume

 

41,891

 

25,938

 

137

%

112

%

15,953

 

38

%

Change in deferred revenue

 

(11,267

)

(2,719

)

-37

%

-12

%

(8,548

)

76

%

Total Revenue

 

$

30,624

 

$

23,219

 

100

%

100

%

$

7,405

 

24

%

 

23