SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of


the Securities Exchange Act of 1934



For the month of September, 2011


AVIVA PLC



(Translation of registrant's name into English)


ST HELEN’S, 1 UNDERSHAFT

LONDON EC3P 3DQ


(Address of principal executive offices)




Indicate by check mark whether the registrant files or will file annual reports

under cover Form 20-F or Form 40-F.


Form 20-F X     Form 40-F


Indicate by check mark whether the registrant by furnishing the information

contained in this Form is also thereby furnishing the information to the

Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.




Yes      No X


If "Yes" is marked, indicate below the file number assigned to the registrant

in connection with Rule 12g3-2(b): 82-


Enclosures:   Director/PDMR Shareholding

Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons

1.	Name of the issuer AVIVA PLC	2.	State whether the notification relates to (i) a transaction notified in accordance with DTR 3.1.2 R, (ii) a disclosure made in accordance LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006). (i)
3.	Name of person discharging managerial responsibilities/director LESLIE VAN DE WALLE	4.	State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person YES. DOMITILLE MARIE VAN DE WALLE (MRS)
5.	Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial interest AS IN 4 ABOVE	6.	Description of shares (including class), debentures or derivatives or financial instruments relating to shares ORDINARY 25 PENCE
7.	Name of registered shareholders(s) and, if more than one, the number of shares held by each of them Zeban Nominees Ltd	8.	State the nature of the transaction PURCHASE OF AVIVA PLC ORDINARY SHARES
9.	Number of shares, debentures or financial instruments relating to shares acquired 12,000	10.	Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) NEGLIGIBLE
11.	Number of shares, debentures or financial instruments relating to shares disposed N/A	12.	Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) NEGLIGIBLE
13.	Price per share or value of transaction 302.264p	14.	Date and place of transaction 30 SEPTEMBER 2011, LONDON
15.	Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)	16.	Date issuer informed of transaction 30 SEPTEMBER 2011

Name of authorised official of issuer responsible for making notification

RUSSELL TULLO, DEPUTY GROUP COMPANY SECRETARY

Date of notification: 30 SEPTEMBER 2011

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.




Date 30 September, 2011

AVIVA PLC

By: /s/ K.A. Cooper

K.A. Cooper

Group Company Secretary