10-Q

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

[x]     Quarterly Report Pursuant to Section 13 or 15(d) Securities Exchange Act of 1934 for Quarterly Period Ended September 30, 2012

-OR-

[ ]     Transition Report Pursuant to Section 13 or 15(d) of the Securities And Exchange Act of 1934 for the transaction period from _________ to________

Commission File Number  0-49819

Global Arena Holding, Inc.

 (Exact name of registrant as specified in its charter)

Delaware	33-0931599
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification Number)

708 Third Avenue, New York, NY	10017
(Address of principal executive offices)	(Zip Code)

(212) 508-4700

 (Registrant's telephone number, including area code)

Indicate by check mark whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  [x]   No [ ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes [x]   No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerate filer, or a small reporting company as defined by Rule 12b-2 of the Exchange Act):

Large accelerated filer        [  ]	Non-accelerated filer             [  ]
Accelerated filer                 [  ]	Smaller reporting company   [x]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes  [ ]      No [x]

The number of outstanding shares of the registrant's common stock,

November 19, 2012:

Common Stock  -  21,234,651

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GLOBAL ARENA HOLDING, INC.

FORM 10-Q

For the quarterly period ended September 30, 2012

INDEX

PART 1 – FINANCIAL INFORMATION

	Page
Item 1.  Financial Statements (Unaudited)	4
Item 2.  Management's Discussion and Analysis of   Financial Condition and Results of Operations	34
Item 3.  Quantitative and Qualitative Disclosure   About Market Risk	39
Item 4.  Controls and Procedures	40

PART II – OTHER INFORMATION

Item 1.  Legal Proceedings	41
Item 1A.  Risk Factors	41
Item 2.  Unregistered Sales of Equity Securities and   Use of Proceeds	41
Item 3.  Defaults upon Senior Securities	41
Item 4.  Mine Safety Disclosures	41
Item 5.  Other Information	41
Item 6.  Exhibits	42
SIGNATURES	43

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PART I – FINANCIAL INFORMATION

This Quarterly Report includes forward-looking statements within the meaning of the Securities Exchange Act of 1934.  These statements are based on management’s beliefs and assumptions, and on information currently available to management.  Forward-looking statements include the information concerning our possible or assumed future results of operations set forth under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”  Forward-looking statements also include statements in which words such as “expect,” “anticipate,” “intend,” “plan,” “believe,” “estimate,” “consider,” or similar expressions are used.

Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties, and assumptions.  Our future results and shareholder values may differ materially from those expressed in these forward-looking statements.  Readers are cautioned not to put undue reliance on any forward-looking statements.

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GLOBAL ARENA HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

	September 30,	December 31,
ASSETS	2012	2011
	(Unaudited)
Current assets
Cash	$       99,424	$   28,176
Cash - restricted cash	-	613
Due from clearing organization	655,030	243,113
Advances to registered representatives and employees	147,241	166,110
Prepaid expenses and other current assets	19,111	127,625
Other receivable - related party	64,697	4,165
Total current assets	985,503	569,802
Fixed assets, net of accumulated depreciation
of $14,873 and $11,038, respectively	8,995	12,830
Other assets
Certificate of deposit	50,000	50,000
Deposits with clearing organizations	50,003	51,590
Total other assets	100,003	101,590
TOTAL ASSETS	$1,094,501	$ 684,222

(Continued on next page)

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GLOBAL ARENA HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

	September 30,	December 31,
LIABILITIES AND STOCKHOLDERS' (DEFICIENCY)	2012	2011
	(Unaudited)
Current liabilities
Accounts payable and accrued expenses	$   439,058	$  203,074
Commission payable	572,770	84,145
Customer deposit	-	15,147
Convertible promissory notes payable,
net of debt discount of $158,850 and 117,300, respectively	960,665	417,215
Derivative liability	263,400	714,200
Total current liabilities	2,235,893	1,433,781
Convertible promissory notes payable,
net of debt discount of $128,400 and $223,000, respectively	121,600	26,800
Total liabilities	2,357,493	1,460,581
Stockholders’ (deficiency)
Common stock, $0.001 par value; 100,000,000 shares	21,235	21,235
authorized; 21,234,651 shares issued and outstanding
at September 30, 2012 and December 31, 2011
Additional paid-in capital	3,929,255	3,337,391
Accumulated (deficit)	(5,056,973)	(3,955,050)
Stockholders’ (deficiency) attributable to controlling interests	(1,106,483)	(596,424)
Noncontrolling interests	(156,509)	(179,935)
Total stockholders’ (deficiency)	(1,262,992)	(776,359)
TOTAL LIABILITIES AND STOCKHOLDERS’ (DEFICIENCY)	$  1,094,501	$   684,222

See notes to consolidated financial statements.

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GLOBAL ARENA HOLDING, INC. AND SUBSIDIARIES

STATEMENTS OF OPERATIONS (UNAUDITED)

	For the three months ended September 30,		For the nine months ended September 30,
	2012	2011	2012	2011
Revenues
Commissions and other	$2,385,892	$   950,549	$5,844,137	$5,518,804
Investment advisory fees	373,354	462,421	1,231,043	1,895,325
Total revenues	2,759,246	1,412,970	7,075,180	7,414,129
Operating expenses
Commissions	2,032,428	1,010,899	5,163,855	5,454,545
Salaries and benefits	371,384	249,766	931,177	782,261
Occupancy	58,110	88,500	214,388	244,760
Business development	91,088	81,981	267,032	150,694
Professional fees	106,989	217,373	318,815	625,726
Clearing and operations	254,157	150,933	702,165	967,836
Communication and data	26,432	30,159	83,949	79,165
Regulatory fees	32,447	34,864	124,147	104,000
Office and other	40,219	128,168	161,728	241,236
Total operating expenses	3,013,254	1,992,643	7,967,256	8,650,223
(Loss) from operations	(254,008)	(579,673)	(892,076)	(1,236,094)
Other income (expense)
Interest expense	(228,443)	(144,264)	(683,918)	(341,881)
Change in fair value of derivative liability	107,300	(22,800)	450,800	(35,800)
Total other (expense)	(121,143)	(167,064)	(233,118)	(377,681)
Net (loss) before noncontrolling interests	(375,151)	(746,737)	(1,125,194)	(1,613,775)
Net (loss) attributable to noncontrolling interests	(7,539)	(13,354)	(23,271)	(57,049)
Net (loss) attributable to common stockholders	$(367,612)	$ (733,383)	$(1,101,923)	$(1,556,726)
(Loss) per common share, basic and diluted	$       (0.02)	$       (0.04)	$        (0.05)	$        (0.08)
Weighted average shares outstanding, basic and diluted	21,234,651	20,127,646	21,234,651	18,892,578

See notes to consolidated financial statements.

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GLOBAL ARENA HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011

(UNAUDITED)

	2012	2011
Cash flows from operating activities
Net (loss)	$(1,125,194)	(1,613,775)
Adjustment to reconcile net (loss) to net cash (used in) operating activities:
Depreciation and amortization	3,835	87,907
Accretion of debt discount	575,021	221,300
Stock-based compensation	50,636	160,400
Change in fair value of derivative liability	(450,800)	35,800
Change in operating assets and liabilities:
Due from clearing organization	(411,917)	288,928
Advances to registered representatives and employees	18,869	(41,498)
Prepaid expenses and other current assets	108,514	94,187
Customer deposit	(15,147)	-
Deposit with clearing organizations	1,587	(57,577)
Accounts payable and accrued expenses	235,984	51,279
Commission payable	488,625	(518,784)
Net cash (used in) operating activities	(519,987)	(1,291,833)
Cash flows from investing activities
Purchase of fixed assets	-	(2,537)
Escrow deposit - restricted cash	-	-
Return of escrow deposit - restricted cash	613	325,872
Net cash provided by investing activities	613	323,335
Cash flows from financing activities
Proceeds from exercise of warrants	-	340,000
Proceeds from convertible promissory note	585,000	416,500
Proceeds from promissory notes	-	75,000
Proceeds from advances payable	-	50,000
Advances from (to) affiliates	5,622	(69,177)
Net cash provided by financing activities	590,622	812,323
Net increase (decrease) in cash	71,248	(156,175)
Cash, beginning	28,176	264,323
Cash, ending	$   99,424	108,148

(Continued on next page)

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GLOBAL ARENA HOLDING, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011

(UNAUDITED)

	2012	2011
Supplemental disclosure of cash flow information
Cash paid for income taxes	$   27,793	$    25,745
Cash paid for interest	$   22,280	$      5,324
Supplemental disclosure of non-cash investing and financing activities
Issuance of warrants in connection with debt	$521,771	$  266,400
Increase of ownership interest in GAIM	$  46,697	$               -
Reclassification of derivative liabilities to equity	$             -	$  192,900
Shares issued related to assumption of net liabilities acquired with reverse merger	$             -	$    21,430

See notes to consolidated financial statements.

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GLOBAL ARENA HOLDING, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011

(UNAUDITED)

1. ORGANIZATION

Description of the Business

Global Arena Holding, Inc. (formerly, “Global Arena Holding Subsidiary Corp.”) (“GAHI”), was formed in February 2009, in the state of Delaware.  GAHI is a financial services firm that services the financial community through its subsidiaries as follows:

Global Arena Capital Corp. (“GACC”) is a full service financial services company that is a registered broker/dealer with the U.S. Securities Registry Deposit. GACC is also a Member of the Municipal Rule Making Board, as well as a member of Securities Investor Protection Corp. GACC is engaged in the securities business, which comprises several classes of securities transactions such as equities, corporate and municipal bonds, mutual funds, insurance and options, all of which the broker dealer executes as risk-less principal and agency transactions.  Global Arena Investment Management LLC (“GAIM”) provides investment advisory services to its clients.  GAIM is registered with the Securities and Exchange Commission (the “SEC”) as an investment advisor and clears all of its business through Fidelity Advisors (“Fidelity”), its correspondent broker. Global Arena Commodities Corp. (“GACOM”) provides commodities brokerage services and earns commissions. Global Arena Trading Advisors, LLC (“GATA”) provides futures advisory services and earns fees. GATA is registered with the National Futures Association (NFA) as a commodities trading advisor. Lillybell Entertainment, LLC (“Lillybell”) provides finance services to the entertainment industry.

Reverse Merger Transaction

On January 19, 2011, China Stationery and Office Supply, Inc. (“China Stationery”) entered into an Agreement and Plan of Merger with GAHI.  Upon the terms and subject to the conditions of the Merger Agreement, at the effective date of the Merger, the Company merged with and into China Stationery, with China Stationery continuing as the surviving corporation with the new name of Global Arena Holding, Inc.

The approval of China Stationery’s board of directors and the affirmative vote of the holders of a majority of the outstanding common stock entitled to vote were obtained in order to approve and adopt the Merger Agreement.  China Stationery’s sole director approved the Merger Agreement and the transactions contemplated by the Merger Agreement, at a meeting of their board of directors on January 19, 2011.  

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Immediately following the execution of the Merger Agreement, and as a condition and inducement to the willingness of the Company to enter into the Merger Agreement, certain stockholders, who held, as of the date of the Merger Agreement, a majority of the issued and outstanding common shares entitled to vote on the adoption of the Merger Agreement, executed and delivered to the Company a written consent approving the transactions contemplated thereby.  

At the effective date of the Merger on May 18, 2011, each share of GAHI’s common stock, was cancelled and converted automatically into 1.5 common shares of China Stationery for an aggregate of 18,000,000 common shares of China Stationery and was recorded as a recapitalization of China Stationery in the form of a reverse merger.  

The consolidated financial statements are issued under the name of Global Arena Holding, Inc. (formerly, China Stationery, the legal acquirer), but are a continuation of the consolidated financial statements of Global Arena Holding Subsidiary Corp. and its subsidiaries (the accounting acquirers, collectively, the “Company”).  The effect of the recapitalization was applied retroactively to the prior year’s consolidated financial statements as if the current structure existed since inception of the periods presented.

Completed Acquisition of Global Arena Capital Corp.

On July 13, 2012, the Company, Broad Sword Holdings, LLC, and JSM Capital Holding Corp. entered into a share purchase agreement to fully acquire GACC by purchasing the 95.1% of the shares of Global Arena Capital Corp. which it did not previously own.  The change in control of ownership was authorized by the Financial Industry Regulatory Authority under a “change of control” membership 1017 application.

The cash consideration paid for the GACC shares was $2.00. The total aggregate purchase price, which was agreed to by the boards of directors and stockholders of JSM Capital Holding Corp. and Broad Sword Holding LLC, (the former owners of Global Arena Capital Corp), included, in addition to the $2.00, an aggregate of 12,108,001 shares in the Company previously received, as filed in the information statement issued on April 26, 2011 pursuant to section 14 (c) of the Securities Exchange Act of 1934.  

The purchase was from related parties who are also major stockholders of the Company.  Since the Company and GACC were under common control, this transaction was treated similar to that of a pooling and was retrospectively applied to the consolidated financial statements of all prior periods.  The assets and liabilities of GACC were initially recognized at their carrying values.  The receivable from Broad Sword Holdings, LLC was forgiven in July 2012 at the closing date of the acquisition of the remaining outstanding shares of GACC as part of the purchase price. 

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The following financial statement amounts and balances of GACC, excluding intercompany receivables or payables or intercompany allocations, have been included in the accompanying consolidated financial statements:

	September 30, 2012 (unaudited)	December 31, 2011
Total assets	$      927,609	$      550,189
Total liabilities	$      672,019	$      165,909

	For the three months ended September 30, (Unaudited)				For the nine months ended September 30, (Unaudited)
		2012		2011		2012		2011
Total revenue	$	2,600,930	$	1,193,893	$	6,498,067	$	6,742,380
Net income (loss)		116,665		(137,787)		21,753		(338,149)

Going Concern

The accompanying consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplates continuation of the Company as a going concern. The Company has generated recurring losses and cash flow deficits from operations since inception and has had to continually borrow to continue operations. These matters raise substantial doubt about the Company’s ability to continue as a going concern. The continued operations of the Company are dependent upon its ability to raise additional capital, obtain additional financing and/or generate positive cash flows from operations.  Management believes that it will be successful in obtaining additional financing, from which the proceeds will be primarily used to execute its operating plan. The Company plans to use its available cash to continue the development and execution of its business plan and expand its client base and services.  However, the Company can give no assurance that such financing will be available or on terms acceptable to the Company, or at all. Should the Company not be successful in obtaining the necessary financing to fund its operations and ultimately achieve adequate profitability and cash flows from operations, the Company would need to curtail certain or all of its operating activities.

The accompanying consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded assets, or the amounts and classification of liabilities that might be necessary in the event the Company cannot continue as a going concern.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

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Change of Reporting Entity and Basis of Accounting and Presentation

The reverse merger described in Note 1 was treated as recapitalization of the Company.  SEC Manual Item 2.6.5.4 “Reverse Acquisitions” requires that “in a reverse acquisition, the historical shareholder’s equity of the accounting acquirer prior to the merger is retroactively reclassified for the equivalent number of shares received in the merger after giving effect to any difference in par value of the registrant’s and the accounting acquirer’s stock by an offset to additional paid-in capital.”

Therefore, the consolidated financial statements have been prepared as if Global Arena Holding Subsidiary Corp. and its subsidiaries had always been the reporting company and then on the reverse acquisition date, had changed its name and reorganized its capital stock.

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and include the accounts of GAHI and its wholly-owned subsidiaries and majority owned subsidiaries, GACC, GAIM, GACOM, GATA and Lillybell.  All significant intercompany accounts and transactions have been eliminated in consolidation.  

The unaudited interim consolidated financial statements of the Company as of September 30, 2012 and for the three and nine months ended September 30, 2012 and 2011, have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules and regulations of the SEC which apply to interim financial statements.  Accordingly, they do not include all of the information and footnotes normally required by accounting principles generally accepted in the United States of America for annual financial statements. The interim consolidated financial information should be read in conjunction with the consolidated financial statements and the notes thereto, included in the Company’s Form 10-K for the year ended December 31, 2011, previously filed with the SEC.  In the opinion of management, the interim information contains all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the results for the periods presented. The results of operations for the three and nine months ended September 30, 2012 are not necessarily indicative of the results to be expected for future quarters or for the year ending December 31, 2012.

Revenue Recognition

The Company’s revenue recognition policies comply with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 605-10-S99.  The Company earns revenues through various services it provides to its clients.  Advisory fees are on a contractual basis with the fee stipulated in the contract and are recognized based on the terms of the contract during the period the service is provided.

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 Customer security transactions and the related commission income and expenses are recorded as of the trade date.  The Company generally acts as an agent in executing customer orders to buy or sell listed and over-the-counter securities in which it does not make a market, and charges commissions based on the services the Company provides to its customers.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods.  Actual results could differ from those estimates.

Fair Value of Financial Instruments

FASB ASC 820, “Fair Value Measurements and Disclosures,” defines fair value as the price that would be received upon sale of an asset or paid upon transfer of a liability in an orderly transaction between market participants at the measurement date in the principal or most advantageous market for that asset or liability.  The fair value is to be calculated based on assumptions that market participants would use in pricing the asset or liability, not on assumptions specific to the entity.

Cash and Cash Equivalents

The Company considers all demand and time deposits and all highly liquid investments with an original maturity of three months or less to be cash equivalents.  As of September 30, 2012 and December 31, 2011, in connection with private placement offerings, the Company had a cash escrow balance of $0 and approximately $600, respectively, included as restricted cash.

Deposits with Clearing Organizations

As of September 30, 2012 and December 31, 2011, deposits with clearing organizations consisted primarily of cash deposits in accordance with the clearing arrangement.  

Property and Equipment

Property and equipment are recorded at cost.  Depreciation is calculated using the straight-line method based on the estimated useful lives of the related assets, which range from three to five years.  Maintenance and repairs are charged to expense as incurred; costs of major additions and betterments that extend the useful life of the asset are

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capitalized.  When assets are retired or otherwise disposed of, the costs and related accumulated depreciation or amortization are removed from the accounts and any gain or loss on disposal is recognized.

Impairment of Long-Lived Assets

The Company assesses the recoverability of its long lived assets when there are indications that the assets might be impaired.  When evaluating assets for potential impairment, the Company first compares the carrying amount of the asset to the asset’s estimated future cash flows (undiscounted and without interest charges).  If the estimated future cash flows used in this analysis are less than the carrying amount of the asset, an impairment loss calculation is prepared.  The impairment loss calculation compares the carrying amount of the asset to the asset’s estimated future cash flows (discounted and with interest charges).

If the carrying amount exceeds the asset’s estimated futures cash flows (discounted and with interest charges), the loss is allocated to the long-lived assets of the group on a pro rata basis using the relative carrying amounts of those assets.  Based on its assessments, the Company did not incur any impairment charges for the three and nine months ended September 30, 2012 and 2011.

Convertible Debt

Convertible debt is accounted for under FASB ASC 470, “Debt – Debt with Conversion and Other Options.”  The Company records a beneficial conversion feature (“BCF”) related to the issuance of convertible debt that has conversion features at fixed or adjustable rates that are in-the-money when issued and records the fair value of any warrants issued with those instruments. The BCF for the convertible instruments is recognized and measured by allocating a portion of the proceeds to the warrants and as a reduction to the carrying amount of the convertible instrument equal to the intrinsic value of the conversion features, both of which are credited to additional paid-in-capital.  The Company calculates the fair value of warrants issued with the convertible instruments using the Black-Scholes valuation method, using the same assumptions used for valuing stock options, except that the contractual life of the warrant is used.  Under these guidelines, the Company allocates the value of the proceeds received from a convertible debt transaction between the conversion feature and any other detachable instruments (such as warrants) on a relative fair value basis.  The allocated fair value is recorded as a debt discount and is accreted over the expected term of the convertible debt as interest expense.  

The Company accounts for modifications of its Embedded Conversion Features (ECF’s) in accordance with the FASB ASC 470-50-40-12 and 40-15 through 16 which requires the modification of a convertible debt instrument that changes the fair value of an

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embedded conversion feature and the subsequent recognition of interest expense or the associated debt instrument when the modification does not result in a debt extinguishment pursuant to FASB ASC 470-50-40/55.

Derivative Financial Instruments

In connection with the issuance of certain warrants that include price protection reset provisions, the Company determined that the exercise price reset provision feature is an embedded derivative instrument pursuant to FASB ASC 815 “Derivatives and Hedging.”  This embedded derivative is adjusted to fair value at each balance sheet date with the change recognized in operations.

Advertising Costs

Advertising costs are expensed as incurred.  Advertising costs, which are included in business development expenses, were deemed to be de minimus for the three and nine months ended September 30, 2012 and 2011.

Stock-Based Compensation

The fair value of stock options issued to third party consultants and to employees, officers and directors is recorded in accordance with the measurement and recognition criteria of FASB ASC 505-50, “Equity-Based Payments to Non-Employees” and FASB ASC 718, “Compensation – Stock Based Compensation”, respectively. The options are valued using the Black-Scholes valuation method, which was developed for use in estimating the value of traded options that have no vesting restrictions and are freely transferable.  This model is affected by the Company’s stock price as well as assumptions regarding a number of subjective variables.  These subjective variables include, but are not limited to the Company’s expected stock price volatility over the term of the awards, and actual and projected stock option exercise behaviors.

Because the Company’s stock options have characteristics different from those of its traded stock, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of such stock options.

Noncontrolling Interests

The Company accounts for its less than 100% interest in consolidated subsidiaries in accordance with FASB ASC 810, “Consolidation,” and accordingly the Company presents noncontrolling interests as a component of equity on its consolidated balance sheets and reports noncontrolling interests’ share of net income or loss under the heading “net income (loss) attributable to noncontrolling interests” in the consolidated statements of operations.

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Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, “Income Taxes,” which requires the recognition of deferred income taxes for differences between the basis of assets and liabilities for financial statement and income tax purposes.  Deferred tax assets and liabilities represent the future tax consequences for those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled.  Deferred taxes are also recognized for operating losses that are available to offset future taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  As of December 31, 2011, the Company had deferred tax assets of approximately $1,576,000 for net operating loss carryforwards, which were fully reserved by a valuation allowance due to the significant uncertainty with respect to its future realization.

The Company follows the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns.  FASB ASC 740-10-25 also provides guidance on de-recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company is no longer subject to federal, state and local income tax examinations by tax authorities for tax years prior to 2008.  

3. RECENTLY ISSUED ACCOUNTING STANDARDS

In April 2011, the FASB issued Accounting Standards Update (ASU) 2011-02, “A Creditor’s Determination of Whether a Restructuring Is a Troubled Debt Restructuring” (ASU 2011-02), an update to ASC 310 “Receivables.”  ASU 2011-02 provides guidance in evaluating whether a restructuring constitutes a troubled debt restructuring.  In order to meet the requirements for a troubled debt restructuring, a creditor must separately conclude that both the restructuring constitutes a concession and the debtor is experiencing financial difficulties.  The amendments clarify the guidance on a creditor’s evaluation of whether it has granted a concession and also clarify the guidance on a creditor’s evaluation of whether a debtor is experiencing financial difficulties.  ASU 2011-02 is effective for the first interim or annual period beginning on or after June 15, 2011 and has to be applied retrospectively to the beginning of the annual period of adoption.  The adoption of this pronouncement did not have a material impact on the consolidated financial statements.

In May 2011, the FASB issued ASU No. 2011-04, “Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S.GAAP and IFRSs” (“ASU No. 2011-04”) that provides clarification about the application of existing fair value measurements and disclosure requirements and expands certain other disclosure

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requirements.  ASU No. 2011-04 amends U.S. GAAP to provide common fair value measurements and disclosure requirements with International Financial Reporting Standards.  The amendments in this ASU are effective prospectively for interim and annual periods beginning after December 15, 2011, with no early adoption permitted.  The adoption of this standard did not have a material impact on the consolidated financial statements.

In June 2011, the FASB issued ASU No. 2011-05, “Presentation of Comprehensive Income” (“ASU No. 2011-05”) that improves the comparability, consistency, and transparency of financial reporting and increases the prominence of items reported in other comprehensive income by eliminating the option to present components of other comprehensive income as part of the statement of changes in stockholders’ equity.  ASU No. 2011-05 requires that all nonowner changes in stockholders’ equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements.  In both methods, the entity is required to present on the face of the financial statements reclassification adjustments for items that are reclassified from other comprehensive income to net income in the statement(s) where the component of net income and the components of other comprehensive income are presented.  ASU No. 2011-05 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2011 and is to be applied retrospectively, with early adoption permitted.  The adoption of this standard did not have a material impact on the consolidated financial statements.

In September 2011, the FASB issued ASU No. 2011-08, “Testing Goodwill for Impairment” (“ASU No. 2011-08”) that permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform the required annual goodwill impairment test.  ASU No. 2011-08 is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011; however, early adoption is permitted.  The adoption of this standard did not have a material impact on the consolidated financial statements.

In December 2011, the FASB issued ASU No. 2011-11, “Balance Sheet (Topic 210): Disclosures about Offsetting Assets and Liabilities” (“ASU No. 2011-11”).  The amendments in this ASU require an entity to disclose information about offsetting and related arrangements to enable users of its financial statements to understand the effect of those arrangements on its financial position.  An entity is required to apply the amendments for annual reporting periods beginning on or after January 1, 2013, and interim periods within those annual periods.  An entity should provide the disclosures required by those amendments retrospectively for all comparative periods presented.  The Company does not expect that the adoption of ASU No. 2011-11 will have a significant, if any, impact on the consolidated financial statements.

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4. NET INCOME (LOSS) PER SHARE

The Company computes net income (loss) per common share in accordance with FASB ASC 260, “Earnings Per Share” (“ASC 260”) and SEC Staff Accounting Bulletin No. 98 (“SAB 98”). Under the provisions of ASC 260 and SAB 98, basic net income (loss) per common share is computed by dividing the amount available to common stockholders by the weighted average number of shares of common stock outstanding during the period. Diluted income per share includes the effect of dilutive common stock equivalents from the assumed exercise of options, warrants, convertible preferred stock and convertible notes. The Company’s common stock equivalents were excluded in the computation of net (loss) per share since their inclusion would be anti-dilutive.  These common stock equivalents may dilute future earnings per share. Total shares issuable upon the exercise of outstanding warrants, conversion of convertible promissory notes and stock options for the nine months ended September 30, were as follows:

	2012	2011
Warrants	5,659,878	3,131,203
Convertible debt	3,918,292	1,190,000
Stock options	1,725,000	-
Potential common stock equivalents	11,303,170	4,321,203

5. CUSTOMER LIST

On July 27, 2009, the Company entered into an agreement to acquire a customer list from an unaffiliated entity, for which the Company paid $217,000.  The Company capitalized the cost of $217,000 and determined the estimated useful life of the customer list to be four years.  The customer list was tested for impairment based on undiscounted cash flows and, if impaired, written down to fair value based on either discounted cash flows or appraised values.  During the fourth quarter in the year ended December 31, 2011, the Company evaluated and determined that the customer list was impaired and accordingly, wrote down the customer list to zero.  Amortization expense for the three months ended September 30, 2012 and 2011 was $0 and $56,962, respectively, and was $0 and $84,087 for the nine months then ended, respectively.

6. DERIVATIVE FINANCIAL INSTRUMENTS

In October 2010, in connection with a subscription agreement, the Company issued 2,231,250 warrants to an investor. The warrants have a term of three years. Per the terms of the subscription agreement, in the event the Company, at any time while all or any portion of these warrants are outstanding, sells any shares of common stock per share, or

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issue common stock equivalents at a conversion price, less than the warrant exercise price, the warrant price will be adjusted accordingly. In accordance with the provisions of ASC 815-40, these warrants are subject to derivative accounting treatment under ASC 815-10 and are recorded as a liability which is revalued at fair value each reporting date. Any change in fair value is recorded as non-operating, non-cash income or expense for each reporting period at each balance sheet date.  The Company reassesses the classification at each balance sheet date.  If the classification changes as a result of events during the period, the contract is reclassified as of the date of the event that caused the reclassification. The Company used the Black-Scholes valuation method to value the derivative instruments at inception and on subsequent valuation dates.  Weighted average assumptions used to estimate fair values are as follows:

	September 30, 2012	December 31, 2011	Issuance
Expected volatility	130%	150%	100%
Risk free interest rate	0.21%	0.25%	0.73% to 1.03%
Expected life (years)	1.13	1.88	3

For the three months ended September 30, 2012 and 2011, the Company recognized additional income (loss) in the derivative liability of $107,300 and ($22,800), respectively, and $450,800 and ($35,800) for the nine months then ended, respectively, in other income (expense).

7. FAIR VALUE MEASUREMENTS

FASB ASC 820 specifies a hierarchy of valuation techniques based upon whether the inputs to those valuation techniques reflect assumptions other market participants would use based upon market data obtained from independent sources (observable inputs).  In accordance with FASB ASC 820, the following summarizes the fair value hierarchy:

Level 1 Inputs – Unadjusted quoted market prices for identical assets and liabilities in an active market that the Company has the ability to access.

Level 2 Inputs – Inputs other than the quoted prices in active markets that are observable either directly or indirectly.

Level 3 Inputs – Inputs based on prices or valuation techniques that are both unobservable and significant to the overall fair value measurements.

ASC 820 requires the use of observable market data, when available, in making fair value measurements.  When inputs used to measure fair value fall within different levels of the hierarchy, the level within which the fair value measurement is categorized is based on

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the lowest level input that is significant to the fair value measurements.  Valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.  The Company’s assessment of the significance of particular inputs to these fair value measurements requires judgment and considers factors specific to each asset or liability.

Cash, due from clearing organization, other receivables, advances to registered representatives and employees, accounts payable and accrued expenses, commission payable and other payable – The carrying amounts reported in the consolidated balance sheets for these items are a reasonable estimate of fair value due to their short term nature.

Convertible promissory notes payable – Convertible promissory notes payable are recorded at amortized cost.  The carrying amount approximated fair value.

Derivative financial instruments – The fair value liabilities for warrants with dilutive price reset provisions have been recorded as determined utilizing the Black-Scholes valuation method.

The following table presents the Company’s assets and liabilities required to be reflected within the fair value hierarchy as of September 30, 2012 and December 31, 2011.

September 30, 2012	Level 1	Level 2	Level 3	Total
Derivative financial instruments  - warrants	$            -	$            -	$   263,400	$   263,400

December 31, 2011	Level 1	Level 2	Level 3	Total
Derivative financial instruments  - warrants	$            -	$            -	$   714,200	$   714,200

The following table presents the Level 3 reconciliation of the beginning and ending balances of the fair value measurements using significant unobservable inputs:

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Balance, January 1, 2012	$    714,200
Fair value of new warrants issued	-
Fair value of warrants exercised	-
Change in fair value included in other (income) expense	(450,800)
Balance, September 30, 2012	$    263,400

8. STOCK OPTION PLAN

On July 17, 2012, the Board of Directors approved the issuance of non-qualified stock options for the purchase of an aggregate of 1,725,000 shares of common stock under the Company’s 2011 Stock Awards Plan (“Plan”) to certain employees, officers and directors.  The Plan was adopted by the Board of Directors on June 27, 2011.  The purpose of the Plan is to attract, retain and motivate employees, directors and persons affiliated with the Company and to provide such participants with additional incentive and reward opportunities.  Provided by the Plan, the awards may be in the form of Incentive Stock Options, options that do not constitute Incentive Stock Options, Stock Appreciation Rights, Restricted Stock Awards, Phantom Stock Awards, or any combination of the foregoing.  The total number of shares of Stock reserved and available for distribution under the Plan is 1,750,000.  The options are exercisable at $0.45 per common share and expire three years after their issuance.  The options are to vest over a two-to-three-year periods with a fair value of approximately $500,000 at the grant date to be recognized over the vesting period.

Weighted average assumptions used to estimate the fair value of stock options on the date of grant are as follows:

	July 17, 2012
Expected dividend yield	-
Expected stock price volatility	130%
Risk free interest rate	0.32%
Expected life (years)	3 years

The stock-based compensation related to the Plan, included in salaries and benefits in the consolidated statements of operations, was $50,636 for the three and nine months ended September 30, 2012.

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The Company will issue new shares of common stock upon exercise of stock options.  The following is a summary of stock option activity:

	Shares		Weighted Average Exercise Price	Weighted- Average Remaining Contractual Life	Aggregate Intrinsic Value
Outstanding at December 31, 2011	-	$	-	-	-
Granted	1,725,000		0.45	3 years	-
Exercised	-		-	-	-
Cancelled and expired	-		-	-	-
Forfeited	-		-	-	-
Outstanding at September 30, 2012	1,725,000	$	0.45	2.8 years	-
Vested and expected to vest at September 30, 2012	-	$	0.45	2.8 years	-
Exercisable at September 30, 2012	-	$	0.45	2.8 years	-

The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the quoted price of the Company’s common stock. There were no options exercised during the three months ended September 30, 2012.

As of September 30, 2012, approximately $450,000 of total unrecognized compensation costs will be recognized through 2015.

9. CONVERTIBLE PROMISSORY NOTES

On January 23, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum.  In addition, the Company granted warrants to purchase 142,858 shares of common stock at an exercise price of $0.35 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note originally matured on March 12, 2012 and was extended to May 30, 2012. The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

The gross proceeds from the sale of the note of $50,000 were recorded net of a discount of $50,000. The debt discount was comprised of $27,000 for the relative fair value of the warrants and $23,000 for the beneficial conversion feature of the note.  The debt discount

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is being accreted as additional interest expense ratably over the term of the convertible note.

On January 31, 2012, all notes sold and issued to the lender, in the total principal amount of $351,500, were extended to April 23, 2012 in consideration of a payment of $10,000.  On April 23, 2012, all notes were extended to May 30, 2012 in consideration of an additional payment of $10,000, and the Company is currently negotiating an additional extension of the notes.

On February 10, 2012, the Company sold and issued a convertible promissory note in the principal amount of $30,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 60,000 shares of common stock at an exercise price of $0.35 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matured on September 30, 2012 and was extended until December 14, 2012. The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

The gross proceeds from the sale of the note of $30,000 were recorded net of a discount of $30,000. The debt discount was comprised of $14,000 for the relative fair value of the warrants and $16,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On February 29, 2012, the Company sold and issued a convertible promissory note in the principal amount of $35,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 70,000 shares of common stock at an exercise price of $0.45 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note originally matured on April 14, 2012, was extended until September 5, 2012, and was further extended until December 14, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $35,000 were recorded net of a discount of $32,000. The debt discount was comprised of $16,000 for the relative fair value of the warrants and $16,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On March 15, 2012, the Company sold and issued a convertible promissory note in the principal amount of $80,000 at a stated interest rate of 8% per annum. In addition, the Company granted warrants to purchase 160,000 shares of common stock at an exercise

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price of $0.45 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on March 15, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.30 per share.

The gross proceeds from the sale of the note of $80,000 were recorded net of a discount of $80,000. The debt discount was comprised of $36,000 for the relative fair value of the warrants and $44,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On March 20, 2012, the Company sold and issued a convertible promissory note in the principal amount of $70,000 at a stated interest rate of 8% per annum. In addition, the Company granted warrants to purchase 140,000 shares of common stock at an exercise price of $0.45 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on March 20, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.30 per share.

The gross proceeds from the sale of the note of $70,000 were recorded net of a discount of $70,000. The debt discount was comprised of $32,000 for the relative fair value of the warrants and $38,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On April 27, 2012, the Company sold and issued a convertible promissory note in the principal amount of $75,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 125,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matured on August 1, 2012, was extended until September 5, 2012, and was further extended until December 3, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.3825 per share.

The gross proceeds from the sale of the note of $75,000 were recorded net of a discount of $67,647. The debt discount was comprised of $30,000 for the relative fair value of the warrants and $37,647 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

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On May 31, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 250,000 shares of common stock at an exercise price of $0.55 per share, which warrants have a life of 3 years and warrants to purchase 111,111 shares of common stock at an exercise price of $0.75 per share, which warrants have a life of 5 years.  The warrants were fully vested on the date of the grant. The convertible note matured on July 30, 2012 was extended until September 15, 2012, and was further extended until September 20, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $50,000 were recorded net of a discount of $50,000. The debt discount was comprised of $36,000 for the relative fair value of the warrants and $14,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On June 29, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 50,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note will mature on December 31, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $22,978. The debt discount was comprised of $11,000 for the relative fair value of the warrants and $11,978 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On June 29, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 41,250 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matured on October 1, 2012 and was extended until December 3, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.3825 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $22,810. The debt discount was comprised of $10,000 for the relative fair value of the

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warrants and $12,810 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On July 12, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 111,112 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note will mature on April 15, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $50,000 were recorded net of a discount of $39,700. The debt discount was comprised of $21,000 for the relative fair value of the warrants and $18,700 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On August 6, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 50,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on February 6, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $18,900. The debt discount was comprised of $10,000 for the relative fair value of the warrants and $8,900 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On August 7, 2012, the Company sold and issued a convertible promissory note in the principal amount of $20,000 at a stated interest rate of 12% per annum.  The convertible note matures on February 7, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

On September 21, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 55,556 shares of common stock at an exercise

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price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on September 20, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $18,900. The debt discount was comprised of $10,000 for the relative fair value of the warrants and $8,900 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On September 27, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 50,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on December 14, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $18,900. The debt discount was comprised of $10,000 for the relative fair value of the warrants and $8,900 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

The intrinsic value for the outstanding convertible promissory notes at September 30, 2012 was approximately $1,500.

10. STOCKHOLDERS’ EQUITY

In 2009, the Company entered into a private placement offering for $2,000,000 (40 units).  Each unit consisted of 90,000 shares of common stock and warrants to purchase 45,000 shares of common stock.  The warrants are exercisable in whole or in part during the three-year period following issuance at an exercise price of $1.00 per share and were extended for another three years at the date the reverse merger was completed.  The shares of common stock into which the warrants are exercisable will have the same registration rights as all other shares of common stock sold in the offering.

Under the terms of the agreement, the Company could sell up to an additional 20 units to cover investor over-subscriptions, if any.  The purchase price for each unit was $50,000,

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although subscriptions for lesser amounts could be accepted at the discretion of the Company’s management

For the year ended December 31, 2010, under the private placement offering as described above, the Company sold 5.2 net units consisting of 927,000 shares of common stock with 463,500 warrants for net proceeds of $515,000.

The Company also entered into a separate subscription agreement during the year ended December 31, 2010 to sell 2,625,000 shares of common stock and warrants to purchase 2,231,250 shares of common stock for net proceeds of $700,000; 1,115,625 warrants are exercisable in whole or in part during the three-year period following issuance at an exercise price of $0.31 per share and the remaining 1,115,625 warrants are exercisable at $0.35 per share. The warrants had a dilutive provision whereby in the event the Company sells shares of common stock for consideration less than the stated exercise price then the warrant price will be adjusted accordingly to the terms of the agreement.  The Company determined that the reset provision is a derivative liability and under ASC 815. The Company was required to classify the warrants as a derivative liability and mark to market through earnings at the end of each reporting period (see Note 7).

During the year ended December 31, 2010, the Company repurchased from investors 459,000 shares of the Company’s common stock and 229,500 warrants for $255,000. Accordingly, the Company cancelled the 459,000 shares of common stock and 229,500 warrants associated with these shares.

As described in Note 1, on May 18, 2011, each share of the Company’s common stock was cancelled and converted automatically into the right to receive 1.5 common shares of China Stationery.  The above shares reflect the effect of the 1:1.5 stock split.

During 2011, the Company issued 908,027 shares of common stock for the exercise of warrants for $290,000.  Upon the exercise of warrants, the Company reclassified $170,700 of the derivative liability to equity.

On May 18, 2011 the Company modified 1,633,500 of warrants previously granted pursuant to the 2009 private placement memorandum.  The Company reset the term of the warrants to three years as of the date of the reverse merger.  The Company recorded a charge of $110,400 for the modification of the award which has been charged as interest expense.

On July 1, 2011, the Company entered into a stock option agreement with a vendor to purchase 100,000 shares of common stock at a price of $0.50 per share.  The option agreement had a life of 30 days and was fully vested on the date of the grant.  On July 7, 2011 the options were exercised for services provided by the vendor.  Due to the nature of the transaction, the Company recorded a stock-based compensation charge of $50,000 as a share issuance for the fair value of the services provided.

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On July 10, 2011 a holder exercised 785,714 warrants using the cashless exercise provision. Accordingly, the Company issued 673,007 shares of common stock for the exercise of the warrants, which represented the net shares with respect to the cashless exercise provision.

On July 28, 2011, the Company issued 144,093 shares of common stock for the exercise of warrants for $50,000.  Upon the exercise of warrants, the Company reclassified $22,200 of the derivative liability to equity.

On November 28, 2011, the Company entered into a subscription agreement to sell 714,286 shares of common stock and warrants to purchase 187,500 shares of common stock for net proceeds of $250,000.  The warrants are exercisable in whole or in part during the five-year period following issuance at an exercise price of $0.45 per share.

On December 14, 2011, the Company entered into subscription agreement to sell 285,715 shares of common stock for net proceeds of $100,000.

11. WARRANTS

The following tables summarize the warrants activities:

	Shares	Weighted Average Exercise Price	Weighted- Average Exercisable		Aggregate Intrinsic Value
Outstanding at December 31, 2011	4,242,989	$   0.48	4,242,989	$	1,145,607
Granted	1,416,889	0.55	1,416,889		-
Exercised	-	-	-		-
Cancelled and surrendered	-	-	-		-
Outstanding at September 30, 2012	5,659,878	$   0.50	5,659,878	$	-

Exercise Price	Average Number Outstanding	Contractual Life	Exercise price	Warrants Exercisable
$0.31 to $0.75	4,026,378	2.99	$   0.43	4,026,378
$0.67	1,633,500	1.63	$   0.67	1,633,500
	5,659,878	-	-	5,659,878

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12. NON-CONTROLLING INTEREST

As of December 31, 2011, the Company had two operating subsidiaries, which were not wholly owned.  The Company had a 67% equity interest in Lillybell and a 95% equity interest in GAIM. During the nine months ended September 30, 2012, the Company acquired the remaining 5% equity interest in GAIM and now owns 100% of GAIM.  As of September 30, 2012 and December 31, 2011, the third party non-controlling interests were $(156,509) and $(179,935), respectively.

13. RELATED PARTIES

The Company has a month-to-month agreement with Broad Sword Holdings, LLC, one of the Company’s stockholders, whereby Broad Sword Holdings, LLC provides office space to the Company.  During the three months ended September 30, 2012 and 2011, the Company was charged approximately $57,000 and $87,000, respectively, for office space. During the nine months ended September 30, 2012 and 2011, the Company was charged approximately $211,000 and $241,000, respectively, for office space.

Other receivable – related party mainly represents a receivable from Global Arena Macro Fund, LP.  Global Arena Macro Fund, LP is an alternative investment vehicle which is organized as a partnership and will be owned by investors purchasing shares in the fund.  The Company will earn a management fee for its services. Those advances are non-interest bearing and payable on demand.  At September 30, 2012 and December 31, 2011, the receivable was approximately $38,000 and $0 from Global Arena Macro Fund, LP, respectively.

14. COMMITMENTS AND CONTINGENCIES

Litigation

The Company may be involved in legal proceedings in the ordinary course of business. Such matters are subject to many uncertainties, and outcomes are not predictable with assurance.

On October 12, 2011, Harry Friedman filed a complaint with the Nassau County Court, State of New York, Index Number 11-014606 against the Company, as a shareholder of GACC, Josh Winkler, as an officer of GACC and JSM Capital Holding Corp. and Broad Sword Holdings, LLC, as majority shareholders of GACC. The complaint seeks a recovery on several counts resulting from the purported wrongful termination of Plaintiff and lack of Notice by Global Arena Capital Corp.  On October 25, 2012, Mr. Friedman's counsel executed a written stipulation discontinuing the action with prejudice.

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In early July 2012, Global Arena Commodity Corp. (“GACOM”), a wholly-owned subsidiary of the Company, advised the National Futures Association (“NFA”) that Interactive Brokers, LLC, a futures commission merchant that carries GACOM’s introduced futures accounts, had established an account structure that did not comply with Commodity Futures Trading Commission regulations.  The Company has cooperated fully with NFA’s audit.  In late August 2012, the staff of NFA informed the Company that NFA has made a preliminary determination to recommend an action against the Company in connection therewith.  Management is unable to determine the ultimate outcome and the impact of this action, if any, to the Company’s consolidated financial statements at this time.

Indemnification

The Company is engaged in providing a broad range of investment services to a diverse group of retail and institutional clientele. Counterparties to the Company’s business activities include broker-dealers and clearing organizations, banks and other financial institutions. The Company uses clearing brokers to process transactions and maintain customer accounts on a fee basis, and the Company permits the clearing firms to extend credit to its clientele secured by cash and securities in the client’s account.

The Company’s exposure to credit risk associated with the non-performance by its customers and counterparties in fulfilling their contractual obligations can be directly impacted by volatile or illiquid trading markets, which may impair the ability of customers and counterparties to satisfy their obligations to the Company. The Company has agreed to indemnify the clearing brokers on a limited basis for losses it incurs while extending credit to the Company’s clients.

It is the Company’s policy to review, as necessary, the credit standing of its customers and each counterparty.  Amounts due from customers that are considered uncollectible by the clearing broker are charged back to the Company by the clearing broker when such amounts become determinable. Upon notification of a charge back, such amounts, in total or in part, are then either (i) collected from the customers, (ii) charged to the broker initiating the transaction, and/or (iii) charged as an expense in the accompanying statement of operations, based on the particular facts and circumstances.

The maximum potential amount for future payments that the Company could be required to pay under this indemnification cannot be estimated. However, the Company believes that it is unlikely it will have to make any material payments under these arrangements and has not recorded any contingent liability in the consolidated financial statements for this indemnification.  As of September 30, 2012, the Company has not been required to make any payments.

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15. REVENUE CONCENTRATIONS

The Company considers significant revenue concentrations to be clients or brokers who account for 10% or more of the total revenues generated by the Company during the period. The Company had one broker who accounted for 12% or more of total revenues and no customers that accounted for 10% or more of total revenues, during the three months ended September 30, 2012. During the three months ended September 30, 2011, the Company had one broker who accounted for 10% of total revenues, and no customers that accounted for 10% or more of total revenues.  

The Company had one broker who accounted for 16% of total revenues, and no customers that accounted for 10% or more of total revenues, during the nine months ended September 30, 2012. During the nine months ended September 30, 2011, the Company had no brokers who accounted for 10% or more of total revenues, and no customers that accounted for 10% or more of total revenues.

16. SUBSEQUENT EVENTS  

On October 12, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 100,000 shares of common stock at an exercise price of $0.50 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on October 13, 2014.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

On October 22, 2012, the Company sold and issued a convertible promissory note in the principal amount of $400,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 1,052,632 shares of common stock at an exercise price of $0.38 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on October 22, 2014.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

33

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-looking Statements

Statements in this Management’s Discussion and Analysis of Financial Condition and Results of Operation, as well as in certain other parts of this quarterly report on Form 10-Q (as well as information included in oral statements or other written statements made or to be made by Global Arena) that look forward in time, are forward-looking statements made pursuant to the safe harbor provisions of the Private Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, expectations, predictions, and assumptions and other statements which are other than statements of historical facts. Although Global Arena believes such forward-looking statements are reasonable, it can give no assurance that any forward-looking statements will prove to be correct. Such forward-looking statements are subject to, and are qualified by, known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied by those statements. These risks, uncertainties and other factors include, but are not limited to Global Arena’s ability to estimate the impact of competition and of industry consolidation and risks, uncertainties and other factors set forth in Global Arena’s filings with the Securities and Exchange Commission, including without limitation to Quarterly Report on Form 10-Q.

Global Arena undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this Form 10-Q.

Critical Accounting Policies

Global Arena Holding’s financial statements and accompanying notes are prepared in accordance with accounting principles generally accepted in the United States of America. Preparing financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses. These estimates and assumptions are affected by management's applications of accounting policies. Critical accounting policies for the registrant include the revenue recognition, cash and cash equivalents and derivative financial instruments.

Revenue Recognition

Global Arena Holding earns revenues through various services it provides to its clients. Advisory fees are on a contractual basis with the fee stipulated in the contract and are recognized based on the terms of the contract during the period service is provided.  Customer security transactions and the related commission income and expense are recorded as of the trade date. Global Arena Holding generally acts as an agent in executing customer orders to buy or sell listed and over-the-counter securities in which it

34

does not make a market, and charges commissions based on the services Global Arena provides to its customers.

Derivative Financial Instruments

In connection with the issuance of certain warrants that include price protection reset provisions, Global Arena Holding determined that the exercise price reset provision feature is an embedded derivative instrument pursuant to ASC 815 “Derivatives and Hedging.” This embedded derivative is adjusted to fair value at each balance sheet date with the change recognized in operations.

The accounting treatment of derivative financial instruments requires that Global Arena Holding record the related warrants at their fair values as of the inception date of the financial instrument and at fair value as of each subsequent balance sheet date. Any change in fair value is recorded as non-operating, non-cash income or expense for each reporting period at each balance sheet date. Global Arena Holding reassesses the classification at each balance sheet date. If the classification changes as a result of events during the period, the contract is reclassified as of the date of the event that caused the reclassification.

Off-balance Sheet Arrangements

Global Arena Holding has not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties.

Global Arena Holding does not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

Recent Accounting Pronouncements

Recent accounting pronouncements issued by the FASB and the SEC did not have, or are not believed by management to have, a material impact on Global Arena Holding's present or future consolidated financial statements.

Completed Acquisition of Global Arena Capital Corp.

On July 13, 2012, the Company, Broad Sword Holdings, LLC, and JSM Capital Holding Corp. entered into a share purchase agreement to fully acquire GACC by purchasing the 95.1% of the shares of Global Arena Capital Corp. which it did not previously own.  The change in control of ownership was authorized by the Financial Industry Regulatory Authority under a “change of control” membership 1017 application.

35

The cash consideration paid for the GACC shares was $2.00. The total aggregate purchase price, which was agreed to by the boards of directors and stockholders of JSM Capital Holding Corp. and Broad Sword Holding LLC, (the former owners of Global Arena Capital Corp), included, in addition to the $2.00, an aggregate of 12,108,001 shares in the Company previously received, as filed in the information statement issued on April 26, 2011 pursuant to section 14 (c) of the Securities Exchange Act of 1934.  

The purchase was from related parties who are also major stockholders of the Company.  Since the Company and GACC were under common control, this transaction was treated similar to that of a pooling and was retrospectively applied to the consolidated financial statements of all prior periods.  The assets and liabilities of GACC were initially recognized at their carrying values.  The receivable from Broad Sword Holdings, LLC was forgiven in July 2012 at the closing date of the acquisition of the remaining outstanding shares of GACC as part of the purchase price. 

Trends and Uncertainties

Global Arena is a financial services firm that services the financial community through its subsidiaries. Demand for Global Arena's services are dependent on general economic conditions, which are cyclical in nature.  Because a major portion of Global Arena’s activities are the receipt of revenues from financial services, our business operations may be adversely affected by competition, prolonged recessionary periods and other economic and political situations.

We believe there are no other known trends, events or uncertainties that have, or are reasonably likely to have, a material impact on our short term or long term liquidity. Sources of liquidity will come from the revenues for our services, as well as the private sale of our stock and the issuance of debt. There are no material commitments for capital expenditures at this time. We believe there are no trends, events or uncertainties that have had or are reasonably expected to have a material impact on the revenues or income. We believe there are no significant elements of income or loss that do not arise from Global Arena’s operations.  We believe there are no other known causes for any material changes from period to period in one or more line items of our financial statements.

Liquidity and Capital Resources

During the nine months ended September 30, 2012, Global Arena Holding reduced its escrow deposit – restricted cash balance by $613, resulting in net cash provided by investing activities of $613.

Comparatively, during the nine months ended September 30, 2011, Global Arena Holding reduced its escrow deposit – restricted cash balance by $325,872 and purchased fixed assets of 2,537 resulting in net cash provided by investing activities of $323,335.

36

During the nine months ended September 30, 2012, Global Arena received proceeds from convertible promissory notes of $585,000 and received advances of $5,622 from affiliates, resulting in net cash provided by financing activities of $590,622 for the nine months ended September 30, 2012.

Comparatively, for the nine months ended September 30, 2011, Global Arena received proceeds from the exercise of warrants of $340,000, extended an advance of $69,177 to affiliates, and obtained convertible loans of $416,500, non-convertible loans of $75,000, and advances of $50,000, resulting in net cash provided by financing activities of $812,323.

The Company has a month-to-month agreement with Broad Sword Holdings, LLC, one of the Company’s stockholders, whereby Broad Sword Holdings, LLC provides office space to the Company.  During the three months ended September 30, 2012 and 2011, the Company was charged approximately $57,000 and $87,000, respectively, for office space. During the nine months ended September 30, 2012 and 2011, the Company was charged approximately $211,000 and $241,000, respectively, for office space.

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As shown in the accompanying financial statements, Global Arena Holding has incurred losses of $1,125,194 and $1,613,775 for the nine months ended September 30, 2012 and 2011, respectively, and losses of $375,151 and $746,737 for the three months ended September 30, 2012 and 2011, respectively, and has a working capital deficiency of $1,250,390 and $863,979 at September 30, 2012 and December 31, 2011, respectively, which raises substantial doubt about the Company’s ability to continue as a going concern.

Management believes that it will be successful in obtaining additional financing, from which the proceeds will be primarily used to execute its operating plan. Global Arena Holding plans to use its available cash to continue the development and execution of its business plan and expand its client base and services. However, Global Arena Holding cannot give assurances that such financing will be available or on terms advantageous to Global Arena Holding, or at all. Should Global Arena Holding not be successful in obtaining the necessary financing to fund its operations, Global Arena Holding would need to curtail certain or all of its operational activities.

The Company’s continuation as a going concern is dependent upon its ability to ultimately attain profitable operations, generate sufficient cash flow to meet its obligations, and obtain additional financing as may be required.  Our auditors have included a “going concern” qualification in their auditors’ report dated April 30, 2012.  Such a “going concern” qualifications may make it more difficult for us to raise funds when needed.  The outcome of this uncertainty cannot be determined at this time.

37

The accompanying financial statements do not include any adjustments that might result from the outcome of this uncertainty. There can be no assurance that management will be successful in implementing its business plan or that the successful implementation of such business plan will actually improve Global Arena’s operating results.

Results of Operations

Nine Months Ended September 30, 2012 compared to the Nine Months Ended September 30, 2011.

Revenues for nine months ended September 30, 2012 consisted of commissions and other of $5,844,137 and investment advisory fees of $1,231,043 resulting in total revenues of $7,075,180. Comparatively for the nine months ended September 30, 2011, revenues consisted of commissions and other of $5,518,084 and investment advisory fees of $1,895,325, resulting in total revenues of $7,414,129. The increase in commissions and other revenue is primarily due to an increase in assets under management in the GACC and GACOM and the decrease in investment advisory fees is due to lower assets under management in GAIM.

For the nine months ended September 30, 2012, we incurred commissions of $5,163,855 and incurred salaries and benefits of $931,177. We had occupancy expenses of $214,388, business development expenses of $267,032, and incurred professional fees of $318,815. We incurred $702,165 for clearing and operations and $83,949 for communication and data. We incurred $124,147 in regulatory fees, and had office and other expenses of $161,728. As a result, we had total operating expenses of $7,967,256 for the nine months ended September 30, 2012, resulting in a net loss from operations of $892,076.

Comparatively, for the nine months ended September 30, 2011, we incurred commissions of $5,454,545 and incurred salaries and benefits of$782,261.  We had occupancy expenses of $244,760, business and development expenses of $150,694, and incurred professional fees of $625,726.  We incurred $967,836 for clearing and operations and $79,165 for communication and data.  We incurred $104,000 in regulatory fees, and had office and other expenses of $241,236.  As a result, we had total operating expenses of $8,650,223 for the nine months ended September 30, 2011, resulting in a net loss from operations of $1,236,094.

There was a gain on the fair value of a derivative liability for the nine months ended September 30, 2012 of $450,800 compared to a loss of $35,800 for the nine months ended September 30, 2011.

Three Months Ended September 30, 2012 compared to the Three Months Ended September 30, 2011.

38

Revenues for three months ended September 30, 2012 consisted of commissions and other of $2,385,892 and investment advisory fees of $373,354, resulting in total revenues of $2,759,246. Comparatively for the three months ended September 30, 2011, revenues consisted of commissions and other of $950,949 and investment advisory fees of $462,241. The increase in commissions and other revenue is primarily due to the expansion of Global Arena Commodities Corp.  The increase in commissions and other revenue is primarily due to an increase in assets under management in the GACC and GACOM and the decrease in investment advisory fees is due to lower assets under management in GAIM.

For the three months ended September 30, 2012, we incurred commissions of $2,032,428 and incurred salaries and benefits of $371,384. We had occupancy expenses of $58,110, business development expenses of $91,088, and incurred professional fees of $106,989. We incurred $254,157 for clearing and operations and $26,432 for communication and data. We incurred $32,447 in regulatory fees, and had office and other expenses of $40,219. As a result, we had total operating expenses of $3,013,254 for the three months ended September 30, 2012, resulting in a net loss from operations of $254,008.

Comparatively, for the three months ended September 30, 2011, we incurred commissions of $1,010,899 and incurred salaries and benefits of $249,766. We had occupancy expenses of $88,500, business development expenses of $81,981, and incurred professional fees of $217,373. We incurred $150,933 for clearing and operations and $30,159 for communication and data. We incurred $34,864 in regulatory fees, and had office and other expenses of $128,168. As a result, we had total operating expenses of $1,992,643 for the three months ended September 30, 2011, resulting in a net loss from operations of $579,673.

There was a gain on the fair value of a derivative liability for the three months ended September 30, 2012 of $107,300 compared to a loss of $22,800 for the three months ended September 30, 2011.

SUBSEQUENT EVENTS

Recently Issued Accounting Standards

Management does not believe that any other recently issued, but not yet effective, accounting standard if currently adopted would have a material effect on the accompanying financial statements.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

Not applicable for smaller reporting companies.

39

Item 4.  Controls and Procedures

During the period ended September 30, 2012, there were no changes in our internal controls over financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act) that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our chief executive officer and principal financial officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) and Rule 15d-15(e) promulgated under the Securities Exchange Act of 1934, as amended, as of September 30, 2012.  Based on this evaluation, our chief executive officer and principal financial officers have concluded such controls and procedures to be effective as of September 30, 2012 to ensure that information required to be disclosed by the issuer in the reports that it files or submits under the Act is recorded, processed, summarized and reported, within the time periods specified in the Commission’s rules and forms and to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Act is accumulated and communicated to the issuer’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

40

PART II - OTHER INFORMATION

Item 1.   Legal Proceedings  

          None

Item 1A.  Risk Factors

          Not applicable for smaller reporting company

Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds

On October 12, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 100,000 shares of common stock at an exercise price of $0.50 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on October 13, 2014.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

On October 22, 2012, the Company sold and issued a convertible promissory note in the principal amount of $400,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 1,052,632 shares of common stock at an exercise price of $0.38 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on October 22, 2014.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

Item 3.   Defaults Upon Senior Securities  

          None

Item 4.  Mine Safety Disclosures

          Not applicable

Item 5.   Other Information  

          None

41

Item 6.   Exhibits

       Exhibit 31* - Certifications pursuant to Section 302 of the  

         Sarbanes-Oxley Act of 2002

       Exhibit 32* - Certifications pursuant to Section 906 of the

         Sarbanes-Oxley Act of 2002

       101.INS**   XBRL Instance Document

       101.SCH**   XBRL Taxonomy Extension Schema Document

       101.CAL**   XBRL Taxonomy Extension Calculation Linkbase Document

       101.DEF**   XBRL Taxonomy Extension Definition Linkbase Document

       101.LAB**   XBRL Taxonomy Extension Label Linkbase Document

       101.PRE**   XBRL Taxonomy Extension Presentation Linkbase Document

*  Filed herewith

**XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections. To be filed by amendment.

42

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.

Dated: November 19, 2012

Global Arena Holding, Inc.

/s/Joshua Winkler

  Joshua Winkler,

  Chief Executive Officer

  Chief Financial Officer

43

EX-31

302 CERTIFICATION

I, Joshua Winkler, certify that:

         1. I have reviewed this quarterly report on Form 10-Q of Global Arena Holding, Inc.;

         2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

         3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

         4. I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

      a.  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures, to be designed under my supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to me by others within those entities, particularly during the period in which this report is being prepared;

      b.  Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under my supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

      c.  Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report my conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

      d.  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

         5. I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

         a.  All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

         b.  any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: November 19, 2012

/s/Joshua Winkler

Joshua Winkler

Chief Executive Officer

Chief Financial Officer

EX-32

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned officer of Global Arena Holding, Inc. (the "Company"), hereby certifies, to such officer's knowledge, that the Company's Quarterly Report on Form 10-Q for the period ended September 30, 2012 (the "Report") fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934 and that the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/Joshua Winkler

Joshua Winkler

Chief Executive Officer

Chief Financial Officer

November 19, 2012

XML

STOCK OPTION PLAN (Details Textuals) (Non-qualified stock options)	1 Months Ended
	Jul. 17, 2012
Non-qualified stock options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected dividend yield
Expected stock price volatility	130.00%
Risk free interest rate	0.32%
Expected life (years)	3 years

XML

SUBSEQUENT EVENTS (Details Textuals) (Subsequent Event, USD $)	0 Months Ended
	Oct. 12, 2012	Oct. 22, 2012
Convertible Notes Payable
Subsequent Event [Line Items]
Principal amount of a convertible promissory note sold and issued	$ 50,000
Interest rate	12.00%
Warrant
Subsequent Event [Line Items]
Principal amount of a convertible promissory note sold and issued		$ 400,000
Interest rate	12.00%	12.00%
Warrants issued	100,000	1,052,632
Exercise price of common stock	0.50	0.38
Term period of warrant issued	5 years
Convertible conversion price (in dollars per share)	$ 0.35	$ 0.35

XML

RELATED PARTIES (Details Textuals) (USD $)			3 Months Ended		9 Months Ended
	Sep. 30, 2012 GACC	Dec. 31, 2011 GACC	Sep. 30, 2012 Broad Sword Holdings Llc Month To Month Agreement	Sep. 30, 2011 Broad Sword Holdings Llc Month To Month Agreement	Sep. 30, 2012 Broad Sword Holdings Llc Month To Month Agreement	Sep. 30, 2011 Broad Sword Holdings Llc Month To Month Agreement
Related Party Transaction [Line Items]
Expenses from Transactions with Related Party			$ 57,000	$ 87,000	$ 211,000	$ 241,000
Advance Receivable from Transactions with Related Party	$ 38,000	$ 0

XML

CUSTOMER LIST (Details Textuals) (USD $)	1 Months Ended	3 Months Ended		9 Months Ended		12 Months Ended
	Jul. 27, 2009	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Intangible Assets Disclosure Abstract
Amount paid for acquisition	$ 217,000
Capitalized cost of asset acquired	217,000
Estimated useful life of asset acquired	4 years
Asset acquired written down value						0
Amortization expense		$ 0	$ 56,962	$ 0	$ 84,087

XML

DERIVATIVE FINANCIAL INSTRUMENTS (Tables)

9 Months Ended

Sep. 30, 2012

Derivative Instruments and Hedging Activities Disclosure [Abstract]

Schedule of weighted average assumptions used to estimate fair value

	September 30, 2012	December 31, 2011	Issuance
Expected volatility	130%	150%	100%
Risk free interest rate	0.21%	0.25%	0.73% to 1.03%
Expected life (years)	1.13	1.88	3

XML

STOCKHOLDERS' EQUITY (Details Textuals) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended	0 Months Ended	1 Months Ended	12 Months Ended	1 Months Ended	12 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2010	Dec. 14, 2011 Subscription Agreement	Nov. 28, 2011 Subscription Agreement	Dec. 31, 2010 Subscription Agreement	May 18, 2011 Private Placement	Dec. 31, 2010 Private Placement Combination Security units	Dec. 31, 2009 Private Placement Combination Security warrants units
Sale Of Stock [Line Items]
Private placement offering											$ 2,000,000
Number of common stock issued						285,715				927,000	90,000
Warrants issued							187,500			463,500	45,000
Exercise price of common stock							0.45	0.31			1.00
Per units of private placement offered											40
Term of warrants exercisable											3 years
Additional number of units authorized										5.2	20
Purchase price for each unit											50,000
Proceeds from exercise of warrants				340,000						515,000
Common Stock, Shares Subscribed but Unissued							714,286	2,625,000
Warrants Issued During Period, Shares, Subscription Agreement								2,231,250
Aggregate Proceed From Warrants Exercised								700,000
Warrants Exercisable During Period, Shares, Subscription Agreement								1,115,625
Remaining Warrants Exercisable During Period, Shares, Subscription Agreement								1,115,625
Class Of Remaining Warrant Or Right Exercise Price Of Warrants Or Rights								$ 0.35
Number of shares of the company's common stock repurchased					459,000
Number of warrants repurchased					229,500
Amount for repurchasing shares and warrants					255,000
Number of shares of common stock cancelled					459,000
Number of warrants cancelled					229,500
Class Of Warrant Or Right, Term For Which Warrants Or Rights Exercisable							5 years		3 years
Proceeds From Shares Sold Subscription Agreement							250,000
Proceeds from Issuance of Common Stock						100,000
Modification of number of warrants granted									1,633,500
Interest expense	$ 228,443	$ 144,264	$ 683,918	$ 341,881					$ 110,400

XML

FAIR VALUE MEASUREMENTS (Details 1) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]
Change in fair value included in other (income) expense	$ 107,300	$ (22,800)	$ 450,800	$ (35,800)
Warrant
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]
Balance, January 1, 2012			714,200
Fair value of new warrants issued
Fair value of warrants exercised
Change in fair value included in other (income) expense			(450,800)
Balance, June 30, 2012	$ 263,400		$ 263,400

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REVENUE CONCENTRATIONS (Details Textuals) (Total revenues)	3 Months Ended		9 Months Ended
	Sep. 30, 2012 Customer	Sep. 30, 2011 Customer	Sep. 30, 2012 Customer	Sep. 30, 2011 Customer
Concentration Risk [Line Items]
Percentage of significant revenue concentration in total revenue			10.00%
Customers
Concentration Risk [Line Items]
Percentage of significant revenue concentration in total revenue by single customer	10.00%	10.00%	10.00%	10.00%
Number of Customers/Bokers	0	0	0	0
Brokers
Concentration Risk [Line Items]
Percentage of significant revenue concentration in total revenue			16.00%
Percentage of significant revenue concentration in total revenue by single customer	12.00%	10.00%		10.00%
Number of Customers/Bokers	1	1	1	0

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NET INCOME (LOSS) PER SHARE

9 Months Ended

Sep. 30, 2012

Earnings Per Share [Abstract]

NET INCOME (LOSS) PER SHARE

4. NET INCOME (LOSS) PER SHARE

The Company computes net income (loss) per common share in accordance with FASB ASC 260, “Earnings Per Share” (“ASC 260”) and SEC Staff Accounting Bulletin No. 98 (“SAB 98”). Under the provisions of ASC 260 and SAB 98, basic net income (loss) per common share is computed by dividing the amount available to common stockholders by the weighted average number of shares of common stock outstanding during the period. Diluted income per share includes the effect of dilutive common stock equivalents from the assumed exercise of options, warrants, convertible preferred stock and convertible notes. The Company’s common stock equivalents were excluded in the computation of net (loss) per share since their inclusion would be anti-dilutive.  These common stock equivalents may dilute future earnings per share. Total shares issuable upon the exercise of outstanding warrants, conversion of convertible promissory notes and stock options for the nine months ended September 30, were as follows:

	2012	2011
Warrants	5,659,878	3,131,203
Convertible debt	3,918,292	1,190,000
Stock options	1,725,000	-
Potential common stock equivalents	11,303,170	4,321,203

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STOCKHOLDERS' EQUITY (Details Textuals 1) (USD $)	0 Months Ended	1 Months Ended		12 Months Ended	0 Months Ended
	Jul. 07, 2011	Jul. 28, 2011	May 18, 2011	Dec. 31, 2011	Jul. 10, 2011 Warrants Not Settleable In Cash [Member]
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items]
Amount for exercise of warrants					785,714
Number of common stock issued					673,007
Stockholders' Equity Note, Stock Split			1:1.5
Common stock issued by company		144,093		908,027
Amount for exercise of warrants		$ 50,000		$ 290,000
Reclassification of the derivative liability to equity		22,200		170,700
Stock Purchased Under Stock Option Agreement	100,000
Purchase Price Of Common Stock ,Stock Option Agreement	$ 0.50
Stock option Agreement ,Term	30 days
Allocated Share-based Compensation Expense	$ 50,000

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ORGANIZATION (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Statement of Financial Position [Abstract]
Total assets	$ 1,094,501		$ 1,094,501		$ 684,222
Total liabilities	2,357,493		2,357,493		1,460,581
Income Statement [Abstract]
Total revenues	2,759,246	1,412,970	7,075,180	7,414,129
Net income (loss)	(367,612)	(733,383)	(1,101,923)	(1,556,726)
Global Arena Capital Corp.
Statement of Financial Position [Abstract]
Total assets	927,609		927,609		550,189
Total liabilities	672,019		672,019		165,909
Income Statement [Abstract]
Total revenues	2,600,930	1,193,893	6,498,067	6,742,380
Net income (loss)	$ 116,665	$ (137,787)	$ 21,753	$ (338,149)

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WARRANTS (Tables)

9 Months Ended

Sep. 30, 2012

Warrants Abstract

Schedule of warrants activity

	Shares	Weighted Average Exercise Price	Weighted- Average Exercisable		Aggregate Intrinsic Value
Outstanding at December 31, 2011	4,242,989	$   0.48	4,242,989	$	1,145,607
Granted	1,416,889	0.55	1,416,889		-
Exercised	-	-	-		-
Cancelled and surrendered	-	-	-		-
Outstanding at September 30, 2012	5,659,878	$   0.50	5,659,878	$	-

Exercise Price	Average Number Outstanding	Contractual Life	Exercise price	Warrants Exercisable
$0.31 to $0.75	4,026,378	2.99	$   0.43	4,026,378
$0.67	1,633,500	1.63	$   0.67	1,633,500
	5,659,878	-	-	5,659,878

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WARRANTS (Details) (USD $)	9 Months Ended
	Sep. 30, 2012
Class Of Warrants [Roll Forward]
Shares Outstanding	4,242,989
Shares Granted	1,416,889
Shares Exercised
Shares Cancelled and surrendered
Shares Outstanding	5,659,878
Weighted Average Exercise Price [Roll Forward]
Weighted Average Exercise Price Outstanding	0.48
Weighted Average Exercise Price Granted	0.55
Weighted Average Exercise Price Exercised
Weighted Average Exercise Price Cancelled and surrendered
Weighted Average Exercise Price Outstanding	0.50
Weighted- Average Exercisable [Roll Forward]
Weighted- Average Exercisable Outstanding	4,242,989
Weighted- Average Exercisable Granted	1,416,889
Weighted- Average Exercisable Exercised
Weighted- Average Exercisable Cancelled and surrendered
Weighted- Average Exercisable Outstanding	5,659,878
Aggregate Intrinsic Value [Roll Forward]
Aggregate Intrinsic Value Outstanding	$ 1,145,607
Aggregate Intrinsic Value Granted
Aggregate Intrinsic Value Exercised
Aggregate Intrinsic Value Cancelled and surrendered
Aggregate Intrinsic Value Outstanding
Exercise Price [Roll Forward]
Exercise Price Cancelled and surrendered	0.67
Average Number Outstanding [Roll Forward]
Average Number Outstanding Exercised	4,026,378
Average Number Outstanding Cancelled and surrendered	1,633,500
Average number of shares outstanding	5,659,878
Contractual Life of exercised share	2 years 11 months 26 days
Contractual Life of cancelled and surrendered share	1 year 7 months 17 days
Class Of Exercise Price Of Warrants [Roll Forward]
Exercise price of warrants exercised	0.43
Exercise price of warrants cancelled and surrendered	0.67
Warrants Exercisable [Roll Forward]
Warrants Exercised	4,026,378
Warrants cancelled and surrendered	1,633,500
Warrants exercisable outstanding	5,659,878
Minimum
Exercise Price [Roll Forward]
Exercise Price Exercised	0.31
Maximum
Exercise Price [Roll Forward]
Exercise Price Exercised	0.75

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ORGANIZATION (Details Textuals - Reverse Merger Transaction) (USD $)	1 Months Ended	0 Months Ended
	May 18, 2011 GAHI China Stationery Conversion_Ratio	Jul. 13, 2012 Broad Sword Holdings, LLC, and JSM Capital Holding Corp Global Arena Capital Corp.
Business Acquisition [Line Items]
Shares Cancelled and converted	1.5
Aggregate common shares converted	18,000,000
Business Acquisition, Share Price		$ 2.00
Business Acquisition, Percentage of Voting Interests Acquired		95.10%
Business Acquisition Number Of Shares Previously Received		12,108,001

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textuals) (USD $)	9 Months Ended
	Sep. 30, 2012	Dec. 31, 2011
Property, Plant and Equipment [Line Items]
Cash escrow balance	$ 0	$ 600
Stock-based compensation method	Black-Scholes valuation method
Deferred tax assets		$ 1,576,000
Property and Equipment
Property, Plant and Equipment [Line Items]
Property and Equipment, Depreciation methods	straight-line method
Property and Equipment | Maximum
Property, Plant and Equipment [Line Items]
Estimated useful lives	P5Y
Property and Equipment | Minimum
Property, Plant and Equipment [Line Items]
Estimated useful lives	P3Y

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RECENTLY ISSUED ACCOUNTING STANDARDS

9 Months Ended

Sep. 30, 2012

Accounting Changes and Error Corrections [Abstract]

RECENTLY ISSUED ACCOUNTING STANDARDS

3. RECENTLY ISSUED ACCOUNTING STANDARDS

In April 2011, the FASB issued Accounting Standards Update (ASU) 2011-02, “A Creditor’s Determination of Whether a Restructuring Is a Troubled Debt Restructuring” (ASU 2011-02), an update to ASC 310 “Receivables.” ASU 2011-02 provides guidance in evaluating whether a restructuring constitutes a troubled debt restructuring. In order to meet the requirements for a troubled debt restructuring, a creditor must separately conclude that both the restructuring constitutes a concession and the debtor is experiencing financial difficulties. The amendments clarify the guidance on a creditor’s evaluation of whether it has granted a concession and also clarify the guidance on a creditor’s evaluation of whether a debtor is experiencing financial difficulties. ASU 2011-02 is effective for the first interim or annual period beginning on or after June 15, 2011 and has to be applied retrospectively to the beginning of the annual period of adoption. The adoption of this pronouncement did not have a material impact on the consolidated financial statements.

In May 2011, the FASB issued ASU No. 2011-04, “Amendments to Achieve Common Fair Value Measurement and Disclosure Requirements in U.S.GAAP and IFRSs” (“ASU No. 2011-04”) that provides clarification about the application of existing fair value measurements and disclosure requirements and expands certain other disclosure requirements. ASU No. 2011-04 amends U.S. GAAP to provide common fair value measurements and disclosure requirements with International Financial Reporting Standards. The amendments in this ASU are effective prospectively for interim and annual periods beginning after December 15, 2011, with no early adoption permitted. The adoption of this standard did not have a material impact on the consolidated financial statements.

In June 2011, the FASB issued ASU No. 2011-05, “Presentation of Comprehensive Income” (“ASU No. 2011-05”) that improves the comparability, consistency, and transparency of financial reporting and increases the prominence of items reported in other comprehensive income by eliminating the option to present components of other comprehensive income as part of the statement of changes in stockholders’ equity. ASU No. 2011-05 requires that all nonowner changes in stockholders’ equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements. In both methods, the entity is required to present on the face of the financial statements reclassification adjustments for items that are reclassified from other comprehensive income to net income in the statement(s) where the component of net income and the components of other comprehensive income are presented. ASU No. 2011-05 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2011 and is to be applied retrospectively, with early adoption permitted. The adoption of this standard did not have a material impact on the consolidated financial statements.

In September 2011, the FASB issued ASU No. 2011-08, “Testing Goodwill for Impairment” (“ASU No. 2011-08”) that permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform the required annual goodwill impairment test. ASU No. 2011-08 is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011; however, early adoption is permitted. The adoption of this standard did not have a material impact on the consolidated financial statements.

In December 2011, the FASB issued ASU No. 2011-11, “Balance Sheet (Topic 210): Disclosures about Offsetting Assets and Liabilities” (“ASU No. 2011-11”). The amendments in this ASU require an entity to disclose information about offsetting and related arrangements to enable users of its financial statements to understand the effect of those arrangements on its financial position. An entity is required to apply the amendments for annual reporting periods beginning on or after January 1, 2013, and interim periods within those annual periods. An entity should provide the disclosures required by those amendments retrospectively for all comparative periods presented. The Company does not expect that the adoption of ASU No. 2011-11 will have a significant, if any, impact on the consolidated financial statements.

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NET INCOME (LOSS) PER SHARE (Details)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Potential common stock equivalents	11,303,170	4,321,203
Warrant
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Potential common stock equivalents	5,659,878	3,131,203
Convertible debt
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Potential common stock equivalents	3,918,292	1,190,000
Stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Potential common stock equivalents	1,725,000

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STOCK OPTION PLAN (Details Textuals 1) (USD $)	9 Months Ended		1 Months Ended	3 Months Ended	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Jul. 17, 2012 Non-qualified stock options	Sep. 30, 2012 Non-qualified stock options	Sep. 30, 2012 Non-qualified stock options	Sep. 30, 2012 Non-qualified stock options Minimum	Sep. 30, 2012 Non-qualified stock options Maximum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of stock options issued to purchase common shares			1,725,000
Stock options reserved and available for distribution				1,750,000	1,750,000
Exercisable at September 30, 2012				$ 0.45	$ 0.45
Expiration period for stock options exercisable					3 years
Vesting period of options						2 years	3 years
Grant date fair value of options recognized over the vesting period					$ 500,000
Stock-based compensation included in salaries and benefits	$ 50,636	$ 160,400		$ 50,636	$ 50,636
Total unrecognized compensation costs of options				$ 450,000	$ 450,000

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CONSOLIDATED BALANCE SHEETS (USD $)	Sep. 30, 2012	Dec. 31, 2011
Current assets
Cash	$ 99,424	$ 28,176
Cash - restricted cash		613
Due from clearing organization	655,030	243,113
Advances to registered representatives and employees	147,241	166,110
Prepaid expenses and other current assets	19,111	127,625
Other receivable - related party	64,697	4,165
Total current assets	985,503	569,802
Fixed assets, net of accumulated depreciation of $14,873 and $11,038, respectively	8,995	12,830
Other assets
Certificate of deposit	50,000	50,000
Deposits with clearing organizations	50,003	51,590
Total other assets	100,003	101,590
TOTAL ASSETS	1,094,501	684,222
Current liabilities
Accounts payable and accrued expenses	439,058	203,074
Commission payable	572,770	84,145
Customer deposit		15,147
Convertible promissory notes payable, net of debt discount of $158,850 and 117,300, respectively	960,665	417,215
Derivative liability	263,400	714,200
Total current liabilities	2,235,893	1,433,781
Convertible promissory notes payable, net of debt discount of $128,400 and $223,000, respectively	121,600	26,800
Total liabilities	2,357,493	1,460,581
Stockholders' (deficiency)
Common stock, $0.001 par value; 100,000,000 shares authorized; 21,234,651 shares issued and outstanding at September 30, 2012 and December 31, 2011	21,235	21,235
Additional paid-in capital	3,929,255	3,337,391
Accumulated (deficit)	(5,056,973)	(3,955,050)
Stockholders' (deficiency) attributable to controlling interests	(1,106,483)	(596,424)
Noncontrolling interests	(156,509)	(179,935)
Total stockholders' (deficiency)	(1,262,992)	(776,359)
TOTAL LIABILITIES AND STOCKHOLDERS' (DEFICIENCY)	$ 1,094,501	$ 684,222

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NON-CONTROLLING INTEREST (Details Textuals) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Noncontrolling Interest [Line Items]
Noncontrolling interests	$ (156,509)	$ (179,935)
Lillybell
Noncontrolling Interest [Line Items]
Percentage of Equity Interest		67.00%
Global Arena Investment Management
Noncontrolling Interest [Line Items]
Percentage of Equity Interest		95.00%
Percentage of remaining equity interest	5.00%
Total equity interest after transaction	100.00%

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ORGANIZATION

9 Months Ended

Sep. 30, 2012

Business Description Reverse Merger and Going Concern [Abstract]

ORGANIZATION

1. ORGANIZATION

Description of the Business

Global Arena Holding, Inc. (formerly, “Global Arena Holding Subsidiary Corp.”) (“GAHI”), was formed in February 2009, in the state of Delaware.  GAHI is a financial services firm that services the financial community through its subsidiaries as follows:

Global Arena Capital Corp. (“GACC”) is a full service financial services company that is a registered broker/dealer with the U.S. Securities Registry Deposit. GACC is also a Member of the Municipal Rule Making Board, as well as a member of Securities Investor Protection Corp. GACC is engaged in the securities business, which comprises several classes of securities transactions such as equities, corporate and municipal bonds, mutual funds, insurance and options, all of which the broker dealer executes as risk-less principal and agency transactions.  Global Arena Investment Management LLC (“GAIM”) provides investment advisory services to its clients.  GAIM is registered with the Securities and Exchange Commission (the “SEC”) as an investment advisor and clears all of its business through Fidelity Advisors (“Fidelity”), its correspondent broker. Global Arena Commodities Corp. (“GACOM”) provides commodities brokerage services and earns commissions. Global Arena Trading Advisors, LLC (“GATA”) provides futures advisory services and earns fees. GATA is registered with the National Futures Association (NFA) as a commodities trading advisor. Lillybell Entertainment, LLC (“Lillybell”) provides finance services to the entertainment industry.

Reverse Merger Transaction

On January 19, 2011, China Stationery and Office Supply, Inc. (“China Stationery”) entered into an Agreement and Plan of Merger with GAHI.  Upon the terms and subject to the conditions of the Merger Agreement, at the effective date of the Merger, the Company merged with and into China Stationery, with China Stationery continuing as the surviving corporation with the new name of Global Arena Holding, Inc.

The approval of China Stationery’s board of directors and the affirmative vote of the holders of a majority of the outstanding common stock entitled to vote were obtained in order to approve and adopt the Merger Agreement.  China Stationery’s sole director approved the Merger Agreement and the transactions contemplated by the Merger Agreement, at a meeting of their board of directors on January 19, 2011.  

Immediately following the execution of the Merger Agreement, and as a condition and inducement to the willingness of the Company to enter into the Merger Agreement, certain stockholders, who held, as of the date of the Merger Agreement, a majority of the issued and outstanding common shares entitled to vote on the adoption of the Merger Agreement, executed and delivered to the Company a written consent approving the transactions contemplated thereby.  

At the effective date of the Merger on May 18, 2011, each share of GAHI’s common stock, was cancelled and converted automatically into 1.5 common shares of China Stationery for an aggregate of 18,000,000 common shares of China Stationery and was recorded as a recapitalization of China Stationery in the form of a reverse merger.  

The consolidated financial statements are issued under the name of Global Arena Holding, Inc. (formerly, China Stationery, the legal acquirer), but are a continuation of the consolidated financial statements of Global Arena Holding Subsidiary Corp. and its subsidiaries (the accounting acquirers, collectively, the “Company”).  The effect of the recapitalization was applied retroactively to the prior year’s consolidated financial statements as if the current structure existed since inception of the periods presented.

Completed Acquisition of Global Arena Capital Corp.

On July 13, 2012, the Company, Broad Sword Holdings, LLC, and JSM Capital Holding Corp. entered into a share purchase agreement to fully acquire GACC by purchasing the 95.1% of the shares of Global Arena Capital Corp. which it did not previously own.  The change in control of ownership was authorized by the Financial Industry Regulatory Authority under a “change of control” membership 1017 application.

The cash consideration paid for the GACC shares was $2.00. The total aggregate purchase price, which was agreed to by the boards of directors and stockholders of JSM Capital Holding Corp. and Broad Sword Holding LLC, (the former owners of Global Arena Capital Corp), included, in addition to the $2.00, an aggregate of 12,108,001 shares in the Company previously received, as filed in the information statement issued on April 26, 2011 pursuant to section 14 (c) of the Securities Exchange Act of 1934.  

The purchase was from related parties who are also major stockholders of the Company.  Since the Company and GACC were under common control, this transaction was treated similar to that of a pooling and was retrospectively applied to the consolidated financial statements of all prior periods.  The assets and liabilities of GACC were initially recognized at their carrying values.  The receivable from Broad Sword Holdings, LLC was forgiven in July 2012 at the closing date of the acquisition of the remaining outstanding shares of GACC as part of the purchase price. 

The following financial statement amounts and balances of GACC, excluding intercompany receivables or payables or intercompany allocations, have been included in the accompanying consolidated financial statements:

	September 30, 2012 (unaudited)	December 31, 2011
Total assets	$      927,609	$      550,189
Total liabilities	$      672,019	$      165,909

	For the three months ended September 30, (Unaudited)				For the nine months ended September 30, (Unaudited)
		2012		2011		2012		2011
Total revenue	$	2,600,930	$	1,193,893	$	6,498,067	$	6,742,380
Net income (loss)		116,665		(137,787)		21,753		(338,149)

Going Concern

The accompanying consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplates continuation of the Company as a going concern. The Company has generated recurring losses and cash flow deficits from operations since inception and has had to continually borrow to continue operations. These matters raise substantial doubt about the Company’s ability to continue as a going concern. The continued operations of the Company are dependent upon its ability to raise additional capital, obtain additional financing and/or generate positive cash flows from operations.  Management believes that it will be successful in obtaining additional financing, from which the proceeds will be primarily used to execute its operating plan. The Company plans to use its available cash to continue the development and execution of its business plan and expand its client base and services.  However, the Company can give no assurance that such financing will be available or on terms acceptable to the Company, or at all. Should the Company not be successful in obtaining the necessary financing to fund its operations and ultimately achieve adequate profitability and cash flows from operations, the Company would need to curtail certain or all of its operating activities.

The accompanying consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded assets, or the amounts and classification of liabilities that might be necessary in the event the Company cannot continue as a going concern.

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DERIVATIVE FINANCIAL INSTRUMENTS (Details Textuals) (USD $)	1 Months Ended	3 Months Ended		9 Months Ended
	Oct. 31, 2010	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Derivative Instruments and Hedging Activities Disclosure [Abstract]
Warrants issued	2,231,250
Additional income (loss) in derivative liability		$ 107,300	$ (22,800)
Additional income (loss) in other income (expense)				$ 450,800	$ (35,800)

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

9 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

Change of Reporting Entity and Basis of Accounting and Presentation

Change of Reporting Entity and Basis of Accounting and Presentation

The reverse merger described in Note 1 was treated as recapitalization of the Company. SEC Manual Item 2.6.5.4 “Reverse Acquisitions” requires that “in a reverse acquisition, the historical shareholder’s equity of the accounting acquirer prior to the merger is retroactively reclassified for the equivalent number of shares received in the merger after giving effect to any difference in par value of the registrant’s and the accounting acquirer’s stock by an offset to additional paid-in capital.”

Therefore, the consolidated financial statements have been prepared as if Global Arena Holding Subsidiary Corp. and its subsidiaries had always been the reporting company and then on the reverse acquisition date, had changed its name and reorganized its capital stock.

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and include the accounts of GAHI and its wholly-owned subsidiaries and majority owned subsidiaries, GACC, GAIM, GACOM, GATA and Lillybell. All significant intercompany accounts and transactions have been eliminated in consolidation.

The unaudited interim consolidated financial statements of the Company as of September 30, 2012 and for the three and nine months ended September 30, 2012 and 2011, have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules and regulations of the SEC which apply to interim financial statements. Accordingly, they do not include all of the information and footnotes normally required by accounting principles generally accepted in the United States of America for annual financial statements. The interim consolidated financial information should be read in conjunction with the consolidated financial statements and the notes thereto, included in the Company’s Form 10-K for the year ended December 31, 2011, previously filed with the SEC. In the opinion of management, the interim information contains all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the results for the periods presented. The results of operations for the three and nine months ended September 30, 2012 are not necessarily indicative of the results to be expected for future quarters or for the year ending December 31, 2012.

Revenue Recognition

Revenue Recognition

The Company’s revenue recognition policies comply with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 605-10-S99. The Company earns revenues through various services it provides to its clients. Advisory fees are on a contractual basis with the fee stipulated in the contract and are recognized based on the terms of the contract during the period the service is provided.

Customer security transactions and the related commission income and expenses are recorded as of the trade date. The Company generally acts as an agent in executing customer orders to buy or sell listed and over-the-counter securities in which it does not make a market, and charges commissions based on the services the Company provides to its customers.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods.  Actual results could differ from those estimates.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

FASB ASC 820, “Fair Value Measurements and Disclosures,” defines fair value as the price that would be received upon sale of an asset or paid upon transfer of a liability in an orderly transaction between market participants at the measurement date in the principal or most advantageous market for that asset or liability. The fair value is to be calculated based on assumptions that market participants would use in pricing the asset or liability, not on assumptions specific to the entity.

Cash and Cash Equivalents

Cash and Cash Equivalents

The Company considers all demand and time deposits and all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of September 30, 2012 and December 31, 2011, in connection with private placement offerings, the Company had a cash escrow balance of $0 and approximately $600, respectively, included as restricted cash.

Deposits with Clearing Organizations

Deposits with Clearing Organizations

As of September 30, 2012 and December 31, 2011, deposits with clearing organizations consisted primarily of cash deposits in accordance with the clearing arrangement.

Property and Equipment

Property and Equipment

Property and equipment are recorded at cost. Depreciation is calculated using the straight-line method based on the estimated useful lives of the related assets, which range from three to five years. Maintenance and repairs are charged to expense as incurred; costs of major additions and betterments that extend the useful life of the asset are capitalized. When assets are retired or otherwise disposed of, the costs and related accumulated depreciation or amortization are removed from the accounts and any gain or loss on disposal is recognized.

Impairment of Long-Lived Assets

Impairment of Long-Lived Assets

The Company assesses the recoverability of its long lived assets when there are indications that the assets might be impaired. When evaluating assets for potential impairment, the Company first compares the carrying amount of the asset to the asset’s estimated future cash flows (undiscounted and without interest charges). If the estimated future cash flows used in this analysis are less than the carrying amount of the asset, an impairment loss calculation is prepared. The impairment loss calculation compares the carrying amount of the asset to the asset’s estimated future cash flows (discounted and with interest charges).

If the carrying amount exceeds the asset’s estimated futures cash flows (discounted and with interest charges), the loss is allocated to the long-lived assets of the group on a pro rata basis using the relative carrying amounts of those assets. Based on its assessments, the Company did not incur any impairment charges for the three and nine months ended September 30, 2012 and 2011.

Convertible Debt

Convertible Debt

Convertible debt is accounted for under FASB ASC 470, “Debt – Debt with Conversion and Other Options.” The Company records a beneficial conversion feature (“BCF”) related to the issuance of convertible debt that has conversion features at fixed or adjustable rates that are in-the-money when issued and records the fair value of any warrants issued with those instruments. The BCF for the convertible instruments is recognized and measured by allocating a portion of the proceeds to the warrants and as a reduction to the carrying amount of the convertible instrument equal to the intrinsic value of the conversion features, both of which are credited to additional paid-in-capital. The Company calculates the fair value of warrants issued with the convertible instruments using the Black-Scholes valuation method, using the same assumptions used for valuing stock options, except that the contractual life of the warrant is used. Under these guidelines, the Company allocates the value of the proceeds received from a convertible debt transaction between the conversion feature and any other detachable instruments (such as warrants) on a relative fair value basis. The allocated fair value is recorded as a debt discount and is accreted over the expected term of the convertible debt as interest expense.

The Company accounts for modifications of its Embedded Conversion Features (ECF’s) in accordance with the FASB ASC 470-50-40-12 and 40-15 through 16 which requires the modification of a convertible debt instrument that changes the fair value of an embedded conversion feature and the subsequent recognition of interest expense or the associated debt instrument when the modification does not result in a debt extinguishment pursuant to FASB ASC 470-50-40/55.

Derivative Financial Instruments

Derivative Financial Instruments

In connection with the issuance of certain warrants that include price protection reset provisions, the Company determined that the exercise price reset provision feature is an embedded derivative instrument pursuant to FASB ASC 815 “Derivatives and Hedging.” This embedded derivative is adjusted to fair value at each balance sheet date with the change recognized in operations.

Advertising Costs

Advertising Costs

Advertising costs are expensed as incurred. Advertising costs, which are included in business development expenses, were deemed to be de minimus for the three and nine months ended September 30, 2012 and 2011.

Stock-Based Compensation

Stock-Based Compensation

The fair value of stock options issued to third party consultants and to employees, officers and directors is recorded in accordance with the measurement and recognition criteria of FASB ASC 505-50, “Equity-Based Payments to Non-Employees” and FASB ASC 718, “Compensation – Stock Based Compensation”, respectively. The options are valued using the Black-Scholes valuation method, which was developed for use in estimating the value of traded options that have no vesting restrictions and are freely transferable. This model is affected by the Company’s stock price as well as assumptions regarding a number of subjective variables. These subjective variables include, but are not limited to the Company’s expected stock price volatility over the term of the awards, and actual and projected stock option exercise behaviors.

Because the Company’s stock options have characteristics different from those of its traded stock, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of such stock options.

Noncontrolling Interests

Noncontrolling Interests

The Company accounts for its less than 100% interest in consolidated subsidiaries in accordance with FASB ASC 810, “Consolidation,” and accordingly the Company presents noncontrolling interests as a component of equity on its consolidated balance sheets and reports noncontrolling interests’ share of net income or loss under the heading “net income (loss) attributable to noncontrolling interests” in the consolidated statements of operations.

Income Taxes

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, “Income Taxes,” which requires the recognition of deferred income taxes for differences between the basis of assets and liabilities for financial statement and income tax purposes. Deferred tax assets and liabilities represent the future tax consequences for those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled. Deferred taxes are also recognized for operating losses that are available to offset future taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. As of December 31, 2011, the Company had deferred tax assets of approximately $1,576,000 for net operating loss carryforwards, which were fully reserved by a valuation allowance due to the significant uncertainty with respect to its future realization.

The Company follows the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns. FASB ASC 740-10-25 also provides guidance on de-recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company is no longer subject to federal, state and local income tax examinations by tax authorities for tax years prior to 2008.

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FAIR VALUE MEASUREMENTS (Details) (Warrant, USD $)	Sep. 30, 2012	Dec. 31, 2011
Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative financial instruments - warrants
Level 2
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative financial instruments - warrants
Level 3
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative financial instruments - warrants	263,400	714,200
Total
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative financial instruments - warrants	$ 263,400	$ 714,200

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NET INCOME (LOSS) PER SHARE (Tables)

9 Months Ended

Sep. 30, 2012

Earnings Per Share [Abstract]

Antidilutive Securities Excluded from Computation of Earnings Per Share

	2012	2011
Warrants	5,659,878	3,131,203
Convertible debt	3,918,292	1,190,000
Stock options	1,725,000	-
Potential common stock equivalents	11,303,170	4,321,203

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

9 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Change of Reporting Entity and Basis of Accounting and Presentation

The reverse merger described in Note 1 was treated as recapitalization of the Company. SEC Manual Item 2.6.5.4 “Reverse Acquisitions” requires that “in a reverse acquisition, the historical shareholder’s equity of the accounting acquirer prior to the merger is retroactively reclassified for the equivalent number of shares received in the merger after giving effect to any difference in par value of the registrant’s and the accounting acquirer’s stock by an offset to additional paid-in capital.”

Therefore, the consolidated financial statements have been prepared as if Global Arena Holding Subsidiary Corp. and its subsidiaries had always been the reporting company and then on the reverse acquisition date, had changed its name and reorganized its capital stock.

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and include the accounts of GAHI and its wholly-owned subsidiaries and majority owned subsidiaries, GACC, GAIM, GACOM, GATA and Lillybell. All significant intercompany accounts and transactions have been eliminated in consolidation.

The unaudited interim consolidated financial statements of the Company as of September 30, 2012 and for the three and nine months ended September 30, 2012 and 2011, have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules and regulations of the SEC which apply to interim financial statements. Accordingly, they do not include all of the information and footnotes normally required by accounting principles generally accepted in the United States of America for annual financial statements. The interim consolidated financial information should be read in conjunction with the consolidated financial statements and the notes thereto, included in the Company’s Form 10-K for the year ended December 31, 2011, previously filed with the SEC. In the opinion of management, the interim information contains all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the results for the periods presented. The results of operations for the three and nine months ended September 30, 2012 are not necessarily indicative of the results to be expected for future quarters or for the year ending December 31, 2012.

Revenue Recognition

The Company’s revenue recognition policies comply with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 605-10-S99. The Company earns revenues through various services it provides to its clients. Advisory fees are on a contractual basis with the fee stipulated in the contract and are recognized based on the terms of the contract during the period the service is provided.

Customer security transactions and the related commission income and expenses are recorded as of the trade date. The Company generally acts as an agent in executing customer orders to buy or sell listed and over-the-counter securities in which it does not make a market, and charges commissions based on the services the Company provides to its customers.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect certain reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from those estimates.

Fair Value of Financial Instruments

FASB ASC 820, “Fair Value Measurements and Disclosures,” defines fair value as the price that would be received upon sale of an asset or paid upon transfer of a liability in an orderly transaction between market participants at the measurement date in the principal or most advantageous market for that asset or liability. The fair value is to be calculated based on assumptions that market participants would use in pricing the asset or liability, not on assumptions specific to the entity.

Cash and Cash Equivalents

The Company considers all demand and time deposits and all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of September 30, 2012 and December 31, 2011, in connection with private placement offerings, the Company had a cash escrow balance of $0 and approximately $600, respectively, included as restricted cash.

Deposits with Clearing Organizations

As of September 30, 2012 and December 31, 2011, deposits with clearing organizations consisted primarily of cash deposits in accordance with the clearing arrangement.

Property and Equipment

Property and equipment are recorded at cost. Depreciation is calculated using the straight-line method based on the estimated useful lives of the related assets, which range from three to five years. Maintenance and repairs are charged to expense as incurred; costs of major additions and betterments that extend the useful life of the asset are capitalized. When assets are retired or otherwise disposed of, the costs and related accumulated depreciation or amortization are removed from the accounts and any gain or loss on disposal is recognized.

Impairment of Long-Lived Assets

The Company assesses the recoverability of its long lived assets when there are indications that the assets might be impaired. When evaluating assets for potential impairment, the Company first compares the carrying amount of the asset to the asset’s estimated future cash flows (undiscounted and without interest charges). If the estimated future cash flows used in this analysis are less than the carrying amount of the asset, an impairment loss calculation is prepared. The impairment loss calculation compares the carrying amount of the asset to the asset’s estimated future cash flows (discounted and with interest charges).

If the carrying amount exceeds the asset’s estimated futures cash flows (discounted and with interest charges), the loss is allocated to the long-lived assets of the group on a pro rata basis using the relative carrying amounts of those assets. Based on its assessments, the Company did not incur any impairment charges for the three and nine months ended September 30, 2012 and 2011.

Convertible Debt

Convertible debt is accounted for under FASB ASC 470, “Debt – Debt with Conversion and Other Options.” The Company records a beneficial conversion feature (“BCF”) related to the issuance of convertible debt that has conversion features at fixed or adjustable rates that are in-the-money when issued and records the fair value of any warrants issued with those instruments. The BCF for the convertible instruments is recognized and measured by allocating a portion of the proceeds to the warrants and as a reduction to the carrying amount of the convertible instrument equal to the intrinsic value of the conversion features, both of which are credited to additional paid-in-capital. The Company calculates the fair value of warrants issued with the convertible instruments using the Black-Scholes valuation method, using the same assumptions used for valuing stock options, except that the contractual life of the warrant is used. Under these guidelines, the Company allocates the value of the proceeds received from a convertible debt transaction between the conversion feature and any other detachable instruments (such as warrants) on a relative fair value basis. The allocated fair value is recorded as a debt discount and is accreted over the expected term of the convertible debt as interest expense.

The Company accounts for modifications of its Embedded Conversion Features (ECF’s) in accordance with the FASB ASC 470-50-40-12 and 40-15 through 16 which requires the modification of a convertible debt instrument that changes the fair value of an embedded conversion feature and the subsequent recognition of interest expense or the associated debt instrument when the modification does not result in a debt extinguishment pursuant to FASB ASC 470-50-40/55.

Derivative Financial Instruments

In connection with the issuance of certain warrants that include price protection reset provisions, the Company determined that the exercise price reset provision feature is an embedded derivative instrument pursuant to FASB ASC 815 “Derivatives and Hedging.” This embedded derivative is adjusted to fair value at each balance sheet date with the change recognized in operations.

Advertising Costs

Advertising costs are expensed as incurred. Advertising costs, which are included in business development expenses, were deemed to be de minimus for the three and nine months ended September 30, 2012 and 2011.

Stock-Based Compensation

The fair value of stock options issued to third party consultants and to employees, officers and directors is recorded in accordance with the measurement and recognition criteria of FASB ASC 505-50, “Equity-Based Payments to Non-Employees” and FASB ASC 718, “Compensation – Stock Based Compensation”, respectively. The options are valued using the Black-Scholes valuation method, which was developed for use in estimating the value of traded options that have no vesting restrictions and are freely transferable. This model is affected by the Company’s stock price as well as assumptions regarding a number of subjective variables. These subjective variables include, but are not limited to the Company’s expected stock price volatility over the term of the awards, and actual and projected stock option exercise behaviors.

Because the Company’s stock options have characteristics different from those of its traded stock, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of such stock options.

Noncontrolling Interests

The Company accounts for its less than 100% interest in consolidated subsidiaries in accordance with FASB ASC 810, “Consolidation,” and accordingly the Company presents noncontrolling interests as a component of equity on its consolidated balance sheets and reports noncontrolling interests’ share of net income or loss under the heading “net income (loss) attributable to noncontrolling interests” in the consolidated statements of operations.

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, “Income Taxes,” which requires the recognition of deferred income taxes for differences between the basis of assets and liabilities for financial statement and income tax purposes. Deferred tax assets and liabilities represent the future tax consequences for those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled. Deferred taxes are also recognized for operating losses that are available to offset future taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. As of December 31, 2011, the Company had deferred tax assets of approximately $1,576,000 for net operating loss carryforwards, which were fully reserved by a valuation allowance due to the significant uncertainty with respect to its future realization.

The Company follows the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns. FASB ASC 740-10-25 also provides guidance on de-recognition of income tax assets and liabilities, classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company is no longer subject to federal, state and local income tax examinations by tax authorities for tax years prior to 2008.

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CONSOLIDATED BALANCE SHEETS (Parentheticals) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Statement Of Financial Position [Abstract]
Accumulated depreciation on fixed assets (in dollars)	$ 14,873	$ 11,038
Debt discount on convertible promissory notes payable, Current (in dollars)	158,850	117,300
Debt discount on convertible promissory notes payable, Noncurrent (in dollars)	$ 128,400	$ 223,000
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	21,234,651	21,234,651
Common stock, shares outstanding	21,234,651	21,234,651

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NON-CONTROLLING INTEREST

9 Months Ended

Sep. 30, 2012

Noncontrolling Interest Items [Abstract]

NON-CONTROLLING INTEREST

12. NON-CONTROLLING INTEREST

As of December 31, 2011, the Company had two operating subsidiaries, which were not wholly owned.  The Company had a 67% equity interest in Lillybell and a 95% equity interest in GAIM. During the nine months ended September 30, 2012, the Company acquired the remaining 5% equity interest in GAIM and now owns 100% of GAIM.  As of September 30, 2012 and December 31, 2011, the third party non-controlling interests were $(156,509) and $(179,935), respectively.

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Document and Entity Information	9 Months Ended
	Sep. 30, 2012	Nov. 21, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	Global Arena Holding, Inc.
Entity Central Index Key	0001138724
Trading Symbol	csof
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		21,234,651
Document Type	10-Q
Document Period End Date	Sep. 30, 2012
Amendment Flag	false
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q3

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RELATED PARTIES

9 Months Ended

Sep. 30, 2012

Related Party Transactions [Abstract]

RELATED PARTIES

13. RELATED PARTIES

The Company has a month-to-month agreement with Broad Sword Holdings, LLC, one of the Company’s stockholders, whereby Broad Sword Holdings, LLC provides office space to the Company.  During the three months ended September 30, 2012 and 2011, the Company was charged approximately $57,000 and $87,000, respectively, for office space. During the nine months ended September 30, 2012 and 2011, the Company was charged approximately $211,000 and $241,000, respectively, for office space.

Other receivable – related party mainly represents a receivable from Global Arena Macro Fund, LP.  Global Arena Macro Fund, LP is an alternative investment vehicle which is organized as a partnership and will be owned by investors purchasing shares in the fund.  The Company will earn a management fee for its services. Those advances are non-interest bearing and payable on demand.  At September 30, 2012 and December 31, 2011, the receivable was approximately $38,000 and $0 from Global Arena Macro Fund, LP, respectively.

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STATEMENTS OF OPERATIONS (UNAUDITED) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Revenues
Commissions and other	$ 2,385,892	$ 950,549	$ 5,844,137	$ 5,518,804
Investment advisory fees	373,354	462,421	1,231,043	1,895,325
Total revenues	2,759,246	1,412,970	7,075,180	7,414,129
Operating expenses
Commissions	2,032,428	1,010,899	5,163,855	5,454,545
Salaries and benefits	371,384	249,766	931,177	782,261
Occupancy	58,110	88,500	214,388	244,760
Business development	91,088	81,981	267,032	150,694
Professional fees	106,989	217,373	318,815	625,726
Clearing and operations	254,157	150,933	702,165	967,836
Communication and data	26,432	30,159	83,949	79,165
Regulatory fees	32,447	34,864	124,147	104,000
Office and other	40,219	128,168	161,728	241,236
Total operating expenses	3,013,254	1,992,643	7,967,256	8,650,223
(Loss) from operations	(254,008)	(579,673)	(892,076)	(1,236,094)
Other income (expense)
Interest expense	(228,443)	(144,264)	(683,918)	(341,881)
Change in fair value of derivative liability	107,300	(22,800)	450,800	(35,800)
Total other (expense)	(121,143)	(167,064)	(233,118)	(377,681)
Net (loss) before noncontrolling interests	(375,151)	(746,737)	(1,125,194)	(1,613,775)
Net (loss) attributable to noncontrolling interests	(7,539)	(13,354)	(23,271)	(57,049)
Net (loss) attributable to common stockholders	$ (367,612)	$ (733,383)	$ (1,101,923)	$ (1,556,726)
(Loss) per common share, basic and diluted (in dollars per share)	$ (0.02)	$ (0.04)	$ (0.05)	$ (0.08)
Weighted average shares outstanding, basic and diluted (in shares)	21,234,651	20,127,646	21,234,651	18,892,578

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FAIR VALUE MEASUREMENTS

9 Months Ended

Sep. 30, 2012

Fair Value Disclosures [Abstract]

FAIR VALUE MEASUREMENTS

7. FAIR VALUE MEASUREMENTS

FASB ASC 820 specifies a hierarchy of valuation techniques based upon whether the inputs to those valuation techniques reflect assumptions other market participants would use based upon market data obtained from independent sources (observable inputs).  In accordance with FASB ASC 820, the following summarizes the fair value hierarchy:

Level 1 Inputs – Unadjusted quoted market prices for identical assets and liabilities in an active market that the Company has the ability to access.

Level 2 Inputs – Inputs other than the quoted prices in active markets that are observable either directly or indirectly.

Level 3 Inputs – Inputs based on prices or valuation techniques that are both unobservable and significant to the overall fair value measurements.

ASC 820 requires the use of observable market data, when available, in making fair value measurements.  When inputs used to measure fair value fall within different levels of the hierarchy, the level within which the fair value measurement is categorized is based on the lowest level input that is significant to the fair value measurements.  Valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.  The Company’s assessment of the significance of particular inputs to these fair value measurements requires judgment and considers factors specific to each asset or liability.

Cash, due from clearing organization, other receivables, advances to registered representatives and employees, accounts payable and accrued expenses, commission payable and other payable – The carrying amounts reported in the consolidated balance sheets for these items are a reasonable estimate of fair value due to their short term nature.

Convertible promissory notes payable – Convertible promissory notes payable are recorded at amortized cost.  The carrying amount approximated fair value.

Derivative financial instruments – The fair value liabilities for warrants with dilutive price reset provisions have been recorded as determined utilizing the Black-Scholes valuation method.

The following table presents the Company’s assets and liabilities required to be reflected within the fair value hierarchy as of September 30, 2012 and December 31, 2011.

September 30, 2012	Level 1	Level 2	Level 3	Total
Derivative financial instruments  - warrants	$            -	$            -	$   263,400	$   263,400

December 31, 2011	Level 1	Level 2	Level 3	Total
Derivative financial instruments  - warrants	$            -	$            -	$   714,200	$   714,200

The following table presents the Level 3 reconciliation of the beginning and ending balances of the fair value measurements using significant unobservable inputs:

Balance, January 1, 2012	$    714,200
Fair value of new warrants issued	-
Fair value of warrants exercised	-
Change in fair value included in other (income) expense	(450,800)
Balance, September 30, 2012	$    263,400

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DERIVATIVE FINANCIAL INSTRUMENTS

9 Months Ended

Sep. 30, 2012

Derivative Instruments and Hedging Activities Disclosure [Abstract]

DERIVATIVE FINANCIAL INSTRUMENTS

6. DERIVATIVE FINANCIAL INSTRUMENTS

In October 2010, in connection with a subscription agreement, the Company issued 2,231,250 warrants to an investor. The warrants have a term of three years. Per the terms of the subscription agreement, in the event the Company, at any time while all or any portion of these warrants are outstanding, sells any shares of common stock per share, or issue common stock equivalents at a conversion price, less than the warrant exercise price, the warrant price will be adjusted accordingly. In accordance with the provisions of ASC 815-40, these warrants are subject to derivative accounting treatment under ASC 815-10 and are recorded as a liability which is revalued at fair value each reporting date. Any change in fair value is recorded as non-operating, non-cash income or expense for each reporting period at each balance sheet date.  The Company reassesses the classification at each balance sheet date.  If the classification changes as a result of events during the period, the contract is reclassified as of the date of the event that caused the reclassification. The Company used the Black-Scholes valuation method to value the derivative instruments at inception and on subsequent valuation dates.  Weighted average assumptions used to estimate fair values are as follows:

	September 30, 2012	December 31, 2011	Issuance
Expected volatility	130%	150%	100%
Risk free interest rate	0.21%	0.25%	0.73% to 1.03%
Expected life (years)	1.13	1.88	3

For the three months ended September 30, 2012 and 2011, the Company recognized additional income (loss) in the derivative liability of $107,300 and ($22,800), respectively, and $450,800 and ($35,800) for the nine months then ended, respectively, in other income (expense).

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ORGANIZATION (Tables)

9 Months Ended

Sep. 30, 2012

Business Description Reverse Merger and Going Concern [Abstract]

Schedule of financial statement amounts and balances of GACC

	September 30, 2012 (unaudited)	December 31, 2011
Total assets	$      927,609	$      550,189
Total liabilities	$      672,019	$      165,909

	For the three months ended September 30, (Unaudited)				For the nine months ended September 30, (Unaudited)
		2012		2011		2012		2011
Total revenue	$	2,600,930	$	1,193,893	$	6,498,067	$	6,742,380
Net income (loss)		116,665		(137,787)		21,753		(338,149)

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COMMITMENTS AND CONTINGENCIES

9 Months Ended

Sep. 30, 2012

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

14. COMMITMENTS AND CONTINGENCIES

Litigation

The Company may be involved in legal proceedings in the ordinary course of business. Such matters are subject to many uncertainties, and outcomes are not predictable with assurance.

On October 12, 2011, Harry Friedman filed a complaint with the Nassau County Court, State of New York, Index Number 11-014606 against the Company, as a shareholder of GACC, Josh Winkler, as an officer of GACC and JSM Capital Holding Corp. and Broad Sword Holdings, LLC, as majority shareholders of GACC. The complaint seeks a recovery on several counts resulting from the purported wrongful termination of Plaintiff and lack of Notice by Global Arena Capital Corp. On October 25, 2012, Mr. Friedman's counsel executed a written stipulation discontinuing the action with prejudice.

In early July 2012, Global Arena Commodity Corp. (“GACOM”), a wholly-owned subsidiary of the Company, advised the National Futures Association (“NFA”) that Interactive Brokers, LLC, a futures commission merchant that carries GACOM’s introduced futures accounts, had established an account structure that did not comply with Commodity Futures Trading Commission regulations. The Company has cooperated fully with NFA’s audit. In late August 2012, the staff of NFA informed the Company that NFA has made a preliminary determination to recommend an action against the Company in connection therewith. Management is unable to determine the ultimate outcome and the impact of this action, if any, to the Company’s consolidated financial statements at this time.

Indemnification

The Company is engaged in providing a broad range of investment services to a diverse group of retail and institutional clientele. Counterparties to the Company’s business activities include broker-dealers and clearing organizations, banks and other financial institutions. The Company uses clearing brokers to process transactions and maintain customer accounts on a fee basis, and the Company permits the clearing firms to extend credit to its clientele secured by cash and securities in the client’s account.

The Company’s exposure to credit risk associated with the non-performance by its customers and counterparties in fulfilling their contractual obligations can be directly impacted by volatile or illiquid trading markets, which may impair the ability of customers and counterparties to satisfy their obligations to the Company. The Company has agreed to indemnify the clearing brokers on a limited basis for losses it incurs while extending credit to the Company’s clients.

It is the Company’s policy to review, as necessary, the credit standing of its customers and each counterparty. Amounts due from customers that are considered uncollectible by the clearing broker are charged back to the Company by the clearing broker when such amounts become determinable. Upon notification of a charge back, such amounts, in total or in part, are then either (i) collected from the customers, (ii) charged to the broker initiating the transaction, and/or (iii) charged as an expense in the accompanying statement of operations, based on the particular facts and circumstances.

The maximum potential amount for future payments that the Company could be required to pay under this indemnification cannot be estimated. However, the Company believes that it is unlikely it will have to make any material payments under these arrangements and has not recorded any contingent liability in the consolidated financial statements for this indemnification. As of September 30, 2012, the Company has not been required to make any payments.

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STOCKHOLDERS' EQUITY

9 Months Ended

Sep. 30, 2012

Stockholders' Equity Note [Abstract]

STOCKHOLDERS' EQUITY

10. STOCKHOLDERS’ EQUITY

In 2009, the Company entered into a private placement offering for $2,000,000 (40 units).  Each unit consisted of 90,000 shares of common stock and warrants to purchase 45,000 shares of common stock.  The warrants are exercisable in whole or in part during the three-year period following issuance at an exercise price of $1.00 per share and were extended for another three years at the date the reverse merger was completed.  The shares of common stock into which the warrants are exercisable will have the same registration rights as all other shares of common stock sold in the offering.

Under the terms of the agreement, the Company could sell up to an additional 20 units to cover investor over-subscriptions, if any.  The purchase price for each unit was $50,000, although subscriptions for lesser amounts could be accepted at the discretion of the Company’s management

For the year ended December 31, 2010, under the private placement offering as described above, the Company sold 5.2 net units consisting of 927,000 shares of common stock with 463,500 warrants for net proceeds of $515,000.

The Company also entered into a separate subscription agreement during the year ended December 31, 2010 to sell 2,625,000 shares of common stock and warrants to purchase 2,231,250 shares of common stock for net proceeds of $700,000; 1,115,625 warrants are exercisable in whole or in part during the three-year period following issuance at an exercise price of $0.31 per share and the remaining 1,115,625 warrants are exercisable at $0.35 per share. The warrants had a dilutive provision whereby in the event the Company sells shares of common stock for consideration less than the stated exercise price then the warrant price will be adjusted accordingly to the terms of the agreement.  The Company determined that the reset provision is a derivative liability and under ASC 815. The Company was required to classify the warrants as a derivative liability and mark to market through earnings at the end of each reporting period (see Note 7).

During the year ended December 31, 2010, the Company repurchased from investors 459,000 shares of the Company’s common stock and 229,500 warrants for $255,000. Accordingly, the Company cancelled the 459,000 shares of common stock and 229,500 warrants associated with these shares.

As described in Note 1, on May 18, 2011, each share of the Company’s common stock was cancelled and converted automatically into the right to receive 1.5 common shares of China Stationery.  The above shares reflect the effect of the 1:1.5 stock split.

During 2011, the Company issued 908,027 shares of common stock for the exercise of warrants for $290,000.  Upon the exercise of warrants, the Company reclassified $170,700 of the derivative liability to equity.

On May 18, 2011 the Company modified 1,633,500 of warrants previously granted pursuant to the 2009 private placement memorandum.  The Company reset the term of the warrants to three years as of the date of the reverse merger.  The Company recorded a charge of $110,400 for the modification of the award which has been charged as interest expense.

On July 1, 2011, the Company entered into a stock option agreement with a vendor to purchase 100,000 shares of common stock at a price of $0.50 per share.  The option agreement had a life of 30 days and was fully vested on the date of the grant.  On July 7, 2011 the options were exercised for services provided by the vendor.  Due to the nature of the transaction, the Company recorded a stock-based compensation charge of $50,000 as a share issuance for the fair value of the services provided.

On July 10, 2011 a holder exercised 785,714 warrants using the cashless exercise provision. Accordingly, the Company issued 673,007 shares of common stock for the exercise of the warrants, which represented the net shares with respect to the cashless exercise provision.

On July 28, 2011, the Company issued 144,093 shares of common stock for the exercise of warrants for $50,000.  Upon the exercise of warrants, the Company reclassified $22,200 of the derivative liability to equity.

On November 28, 2011, the Company entered into a subscription agreement to sell 714,286 shares of common stock and warrants to purchase 187,500 shares of common stock for net proceeds of $250,000.  The warrants are exercisable in whole or in part during the five-year period following issuance at an exercise price of $0.45 per share.

On December 14, 2011, the Company entered into subscription agreement to sell 285,715 shares of common stock for net proceeds of $100,000.

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STOCK OPTION PLAN

9 Months Ended

Sep. 30, 2012

DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

8. STOCK OPTION PLAN

On July 17, 2012, the Board of Directors approved the issuance of non-qualified stock options for the purchase of an aggregate of 1,725,000 shares of common stock under the Company’s 2011 Stock Awards Plan (“Plan”) to certain employees, officers and directors.  The Plan was adopted by the Board of Directors on June 27, 2011.  The purpose of the Plan is to attract, retain and motivate employees, directors and persons affiliated with the Company and to provide such participants with additional incentive and reward opportunities.  Provided by the Plan, the awards may be in the form of Incentive Stock Options, options that do not constitute Incentive Stock Options, Stock Appreciation Rights, Restricted Stock Awards, Phantom Stock Awards, or any combination of the foregoing.  The total number of shares of Stock reserved and available for distribution under the Plan is 1,750,000.  The options are exercisable at $0.45 per common share and expire three years after their issuance.  The options are to vest over a two-to-three-year periods with a fair value of approximately $500,000 at the grant date to be recognized over the vesting period.

Weighted average assumptions used to estimate the fair value of stock options on the date of grant are as follows:

	July 17, 2012
Expected dividend yield	-
Expected stock price volatility	130%
Risk free interest rate	0.32%
Expected life (years)	3 years

The stock-based compensation related to the Plan, included in salaries and benefits in the consolidated statements of operations, was $50,636 for the three and nine months ended September 30, 2012.

The Company will issue new shares of common stock upon exercise of stock options.  The following is a summary of stock option activity:

	Shares		Weighted Average Exercise Price	Weighted- Average Remaining Contractual Life	Aggregate Intrinsic Value
Outstanding at December 31, 2011	-	$	-	-	-
Granted	1,725,000		0.45	3 years	-
Exercised	-		-	-	-
Cancelled and expired	-		-	-	-
Forfeited	-		-	-	-
Outstanding at September 30, 2012	1,725,000	$	0.45	2.8 years	-
Vested and expected to vest at September 30, 2012	-	$	0.45	2.8 years	-
Exercisable at September 30, 2012	-	$	0.45	2.8 years	-

The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the quoted price of the Company’s common stock. There were no options exercised during the three months ended September 30, 2012.

As of September 30, 2012, approximately $450,000 of total unrecognized compensation costs will be recognized through 2015.

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CONVERTIBLE PROMISSORY NOTES

9 Months Ended

Sep. 30, 2012

Convertible Promissory Notes Abstract

CONVERTIBLE PROMISSORY NOTES

9. CONVERTIBLE PROMISSORY NOTES

On January 23, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum.  In addition, the Company granted warrants to purchase 142,858 shares of common stock at an exercise price of $0.35 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note originally matured on March 12, 2012 and was extended to May 30, 2012. The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

The gross proceeds from the sale of the note of $50,000 were recorded net of a discount of $50,000. The debt discount was comprised of $27,000 for the relative fair value of the warrants and $23,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On January 31, 2012, all notes sold and issued to the lender, in the total principal amount of $351,500, were extended to April 23, 2012 in consideration of a payment of $10,000.  On April 23, 2012, all notes were extended to May 30, 2012 in consideration of an additional payment of $10,000, and the Company is currently negotiating an additional extension of the notes.

On February 10, 2012, the Company sold and issued a convertible promissory note in the principal amount of $30,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 60,000 shares of common stock at an exercise price of $0.35 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matured on September 30, 2012 and was extended until December 14, 2012. The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

The gross proceeds from the sale of the note of $30,000 were recorded net of a discount of $30,000. The debt discount was comprised of $14,000 for the relative fair value of the warrants and $16,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On February 29, 2012, the Company sold and issued a convertible promissory note in the principal amount of $35,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 70,000 shares of common stock at an exercise price of $0.45 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note originally matured on April 14, 2012, was extended until September 5, 2012, and was further extended until December 14, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $35,000 were recorded net of a discount of $32,000. The debt discount was comprised of $16,000 for the relative fair value of the warrants and $16,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On March 15, 2012, the Company sold and issued a convertible promissory note in the principal amount of $80,000 at a stated interest rate of 8% per annum. In addition, the Company granted warrants to purchase 160,000 shares of common stock at an exercise price of $0.45 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on March 15, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.30 per share.

The gross proceeds from the sale of the note of $80,000 were recorded net of a discount of $80,000. The debt discount was comprised of $36,000 for the relative fair value of the warrants and $44,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On March 20, 2012, the Company sold and issued a convertible promissory note in the principal amount of $70,000 at a stated interest rate of 8% per annum. In addition, the Company granted warrants to purchase 140,000 shares of common stock at an exercise price of $0.45 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on March 20, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.30 per share.

The gross proceeds from the sale of the note of $70,000 were recorded net of a discount of $70,000. The debt discount was comprised of $32,000 for the relative fair value of the warrants and $38,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On April 27, 2012, the Company sold and issued a convertible promissory note in the principal amount of $75,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 125,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matured on August 1, 2012, was extended until September 5, 2012, and was further extended until December 3, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.3825 per share.

The gross proceeds from the sale of the note of $75,000 were recorded net of a discount of $67,647. The debt discount was comprised of $30,000 for the relative fair value of the warrants and $37,647 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On May 31, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 250,000 shares of common stock at an exercise price of $0.55 per share, which warrants have a life of 3 years and warrants to purchase 111,111 shares of common stock at an exercise price of $0.75 per share, which warrants have a life of 5 years.  The warrants were fully vested on the date of the grant. The convertible note matured on July 30, 2012 was extended until September 15, 2012, and was further extended until September 20, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $50,000 were recorded net of a discount of $50,000. The debt discount was comprised of $36,000 for the relative fair value of the warrants and $14,000 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On June 29, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 50,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note will mature on December 31, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $22,978. The debt discount was comprised of $11,000 for the relative fair value of the warrants and $11,978 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On June 29, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 41,250 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matured on October 1, 2012 and was extended until December 3, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.3825 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $22,810. The debt discount was comprised of $10,000 for the relative fair value of the warrants and $12,810 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On July 12, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 111,112 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note will mature on April 15, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $50,000 were recorded net of a discount of $39,700. The debt discount was comprised of $21,000 for the relative fair value of the warrants and $18,700 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On August 6, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 50,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on February 6, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $18,900. The debt discount was comprised of $10,000 for the relative fair value of the warrants and $8,900 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On August 7, 2012, the Company sold and issued a convertible promissory note in the principal amount of $20,000 at a stated interest rate of 12% per annum.  The convertible note matures on February 7, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

On September 21, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 55,556 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on September 20, 2013.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $18,900. The debt discount was comprised of $10,000 for the relative fair value of the warrants and $8,900 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

On September 27, 2012, the Company sold and issued a convertible promissory note in the principal amount of $25,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 50,000 shares of common stock at an exercise price of $0.75 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on December 14, 2012.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.45 per share.

The gross proceeds from the sale of the note of $25,000 were recorded net of a discount of $18,900. The debt discount was comprised of $10,000 for the relative fair value of the warrants and $8,900 for the beneficial conversion feature of the note.  The debt discount is being accreted as additional interest expense ratably over the term of the convertible note.

The intrinsic value for the outstanding convertible promissory notes at September 30, 2012 was approximately $1,500.

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WARRANTS

9 Months Ended

Sep. 30, 2012

Warrants Abstract

WARRANTS

11. WARRANTS

The following tables summarize the warrants activities:

	Shares	Weighted Average Exercise Price	Weighted- Average Exercisable		Aggregate Intrinsic Value
Outstanding at December 31, 2011	4,242,989	$   0.48	4,242,989	$	1,145,607
Granted	1,416,889	0.55	1,416,889		-
Exercised	-	-	-		-
Cancelled and surrendered	-	-	-		-
Outstanding at September 30, 2012	5,659,878	$   0.50	5,659,878	$	-

Exercise Price	Average Number Outstanding	Contractual Life	Exercise price	Warrants Exercisable
$0.31 to $0.75	4,026,378	2.99	$   0.43	4,026,378
$0.67	1,633,500	1.63	$   0.67	1,633,500
	5,659,878	-	-	5,659,878

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DERIVATIVE FINANCIAL INSTRUMENTS (Details) (Warrant)	1 Months Ended	9 Months Ended	12 Months Ended
	Oct. 31, 2010	Sep. 30, 2012	Dec. 31, 2011
Derivative [Line Items]
Expected volatility	100.00%	130.00%	150.00%
Risk free interest rate		0.21%	0.25%
Expected life (years)	3 years	1 year 1 month 17 days	1 year 10 months 17 days
Minimum
Derivative [Line Items]
Risk free interest rate	0.73%
Maximum
Derivative [Line Items]
Risk free interest rate	1.03%

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SUBSEQUENT EVENTS

9 Months Ended

Sep. 30, 2012

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

16. SUBSEQUENT EVENTS  

On October 12, 2012, the Company sold and issued a convertible promissory note in the principal amount of $50,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 100,000 shares of common stock at an exercise price of $0.50 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on October 13, 2014.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

On October 22, 2012, the Company sold and issued a convertible promissory note in the principal amount of $400,000 at a stated interest rate of 12% per annum. In addition the Company granted warrants to purchase 1,052,632 shares of common stock at an exercise price of $0.38 per share. The warrants have a life of 5 years and were fully vested on the date of the grant. The convertible note matures on October 22, 2014.  The holder of the note is entitled to convert all or a portion of the convertible note plus any unpaid interest, at the holder’s sole option, into shares of common stock at a conversion price of $0.35 per share.

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FAIR VALUE MEASUREMENTS (Tables)

9 Months Ended

Sep. 30, 2012

Fair Value Disclosures [Abstract]

Fair value measurements recurring and nonrecurring

September 30, 2012	Level 1	Level 2	Level 3	Total
Derivative financial instruments  - warrants	$            -	$            -	$   263,400	$   263,400

December 31, 2011	Level 1	Level 2	Level 3	Total
Derivative financial instruments  - warrants	$            -	$            -	$   714,200	$   714,200

Fair value assets measured on recurring basis unobservable input reconciliation

Balance, January 1, 2012	$    714,200
Fair value of new warrants issued	-
Fair value of warrants exercised	-
Change in fair value included in other (income) expense	(450,800)
Balance, September 30, 2012	$    263,400

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CONVERTIBLE PROMISSORY NOTES (Details Textuals) (Convertible Promissory Notes, USD $)	1 Months Ended	0 Months Ended	1 Months Ended	0 Months Ended	1 Months Ended				0 Months Ended	1 Months Ended	0 Months Ended	1 Months Ended
	Sep. 21, 2012	Aug. 06, 2012	Sep. 27, 2012	Jul. 12, 2012	Jun. 29, 2012	May 31, 2012	Apr. 23, 2012	Apr. 27, 2012	Mar. 15, 2012	Mar. 20, 2012	Feb. 10, 2012	Feb. 29, 2012	Jan. 23, 2012	Sep. 30, 2012	Aug. 07, 2012	Jan. 31, 2012
Convertible Promissory Notes
Debt Instrument [Line Items]
Principal amount of a convertible promissory note sold and issued	$ 25,000	$ 25,000	$ 25,000	$ 50,000	$ 25,000	$ 50,000		$ 75,000	$ 80,000	$ 70,000	$ 30,000	$ 35,000	$ 50,000		$ 20,000	$ 351,500
Interest rate	12.00%	12.00%	12.00%	12.00%	12.00%	12.00%		12.00%	8.00%	8.00%	12.00%	12.00%	12.00%		12.00%
Warrants issued	55,556	50,000	50,000	111,112	50,000	250,000		125,000	160,000	140,000	60,000	70,000	142,858
Exercise price of common stock	0.75	0.75	0.75	0.75	0.75	0.55		0.75	0.45	0.45	0.35	0.45	0.35
Life of warrants	5 years	5 years	5 years	5 years	5 years	3 years		5 years	5 years	5 years	5 years	5 years	5 years
Convertible conversion price (in dollars per share)	$ 0.45	$ 0.45	$ 0.45	$ 0.45	$ 0.45	$ 0.45		$ 0.3825	$ 0.30	$ 0.30	$ 0.35	$ 0.45	$ 0.35		$ 0.45
Proceeds from sale of the note	25,000	25,000	25,000	50,000	25,000	50,000		75,000	80,000	70,000	30,000	35,000	50,000
Discount on sale of the note	18,900	18,900	18,900	39,700	22,810	50,000		67,647	80,000	70,000	30,000	32,000	50,000
Relative fair value of the warrants	10,000	10,000	10,000	21,000	10,000	36,000		30,000	36,000	32,000	14,000	16,000	27,000
Beneficial conversion feature of the note	8,900	8,900	8,900	18,700	12,810	14,000		37,647	44,000	38,000	16,000	16,000	23,000
Consideration amount of payment						10,000	10,000
Intrinsic value for the outstanding convertible promissory notes														$ 1,500
Number of shares of common stock purchased by granting warrants					41,250	111,111
Exercise price (in dollars per share)						0.75
Life of warrants						5 years
Convertible conversion price (in dollars per share)					$ 0.3825

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CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) (USD $)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
Cash flows from operating activities
Net (loss)	$ (1,125,194)	$ (1,613,775)
Adjustment to reconcile net (loss) to net cash (used in) operating activities:
Depreciation and amortization	3,835	87,907
Accretion of debt discount	575,021	221,300
Stock-based compensation	50,636	160,400
Change in fair value of derivative liability	(450,800)	35,800
Change in operating assets and liabilities:
Due from clearing organization	(411,917)	288,928
Advances to registered representatives and employees	18,869	(41,498)
Prepaid expenses and other current assets	108,514	94,187
Customer deposit	(15,147)
Deposit with clearing organizations	1,587	(57,577)
Accounts payable and accrued expenses	235,984	51,279
Commission payable	488,625	(518,784)
Net cash (used in) operating activities	(519,987)	(1,291,833)
Cash flows from investing activities
Purchase of fixed assets		(2,537)
Escrow deposit - restricted cash
Return of escrow deposit - restricted cash	613	325,872
Net cash provided by investing activities	613	323,335
Cash flows from financing activities
Proceeds from exercise of warrants		340,000
Proceeds from convertible promissory note	585,000	416,500
Proceeds from promissory notes		75,000
Proceeds from advances payable		50,000
Advances from (to) affiliates	5,622	(69,177)
Net cash provided by financing activities	590,622	812,323
Net increase (decrease) in cash	71,248	(156,175)
Cash, beginning	28,176	264,323
Cash, ending	99,424	108,148
Supplemental disclosure of cash flow information
Cash paid for income taxes	27,793	25,745
Cash paid for interest	22,280	5,324
Supplemental disclosure of non-cash investing and financing activities
Issuance of warrants in connection with debt	521,771	266,400
Increase of ownership interest in GAIM	46,697
Reclassification of derivative liabilities to equity		192,900
Shares issued related to assumption of net liabilities acquired with reverse merger		$ 21,430

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CUSTOMER LIST

9 Months Ended

Sep. 30, 2012

Intangible Assets Disclosure Abstract

CUSTOMER LIST

5. CUSTOMER LIST

On July 27, 2009, the Company entered into an agreement to acquire a customer list from an unaffiliated entity, for which the Company paid $217,000.  The Company capitalized the cost of $217,000 and determined the estimated useful life of the customer list to be four years.  The customer list was tested for impairment based on undiscounted cash flows and, if impaired, written down to fair value based on either discounted cash flows or appraised values.  During the fourth quarter in the year ended December 31, 2011, the Company evaluated and determined that the customer list was impaired and accordingly, wrote down the customer list to zero.  Amortization expense for the three months ended September 30, 2012 and 2011 was $0 and $56,962, respectively, and was $0 and $84,087 for the nine months then ended, respectively.

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STOCK OPTION PLAN (Tables)

9 Months Ended

Sep. 30, 2012

DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract

Schedule of Weighted average assumptions

	July 17, 2012
Expected dividend yield	-
Expected stock price volatility	130%
Risk free interest rate	0.32%
Expected life (years)	3 years

Schedule of summary of stock option activity

	Shares		Weighted Average Exercise Price	Weighted- Average Remaining Contractual Life	Aggregate Intrinsic Value
Outstanding at December 31, 2011	-	$	-	-	-
Granted	1,725,000		0.45	3 years	-
Exercised	-		-	-	-
Cancelled and expired	-		-	-	-
Forfeited	-		-	-	-
Outstanding at September 30, 2012	1,725,000	$	0.45	2.8 years	-
Vested and expected to vest at September 30, 2012	-	$	0.45	2.8 years	-
Exercisable at September 30, 2012	-	$	0.45	2.8 years	-

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STOCK OPTION PLAN (Details) (Non-qualified stock options, USD $)	9 Months Ended
	Sep. 30, 2012
Non-qualified stock options
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Outstanding at December 31, 2011
Granted	1,725,000
Exercised
Cancelled and expired
Forfeited
Outstanding at September 30, 2012	1,725,000
Vested and expected to vest at September 30, 2012
Exercisable at September 30, 2012
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Outstanding at December 31, 2011
Granted	$ 0.45
Exercised
Cancelled and expired
Forfeited
Outstanding at September 30, 2012	$ 0.45
Vested and expected to vest at September 30, 2012	$ 0.45
Exercisable at September 30, 2012	$ 0.45
Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]
Weighted- Average Remaining Contractual Life Granted	3 years
Weighted- Average Remaining Contractual Life Outstanding at September 30, 2012	2 years 9 months 18 days
Weighted- Average Remaining Contractual Life Vested and expected to vest at September 30, 2012	2 years 9 months 18 days
Weighted- Average Remaining Contractual Life Exercisable at September 30, 2012	2 years 9 months 18 days
Aggregate Intrinsic Value Outstanding at December 31, 2011
Aggregate Intrinsic Value Exercised
Aggregate Intrinsic Value Outstanding at September 30, 2012
Aggregate Intrinsic Value Vested and expected to vest at September 30, 2012
Aggregate Intrinsic Value Exercisable at September 30, 2012

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REVENUE CONCENTRATIONS

9 Months Ended

Sep. 30, 2012

Risks and Uncertainties [Abstract]

REVENUE CONCENTRATIONS

15. REVENUE CONCENTRATIONS

The Company considers significant revenue concentrations to be clients or brokers who account for 10% or more of the total revenues generated by the Company during the period. The Company had one broker who accounted for 12% or more of total revenues and no customers that accounted for 10% or more of total revenues, during the three months ended September 30, 2012. During the three months ended September 30, 2011, the Company had one broker who accounted for 10% of total revenues, and no customers that accounted for 10% or more of total revenues.  

The Company had one broker who accounted for 16% of total revenues, and no customers that accounted for 10% or more of total revenues, during the nine months ended September 30, 2012. During the nine months ended September 30, 2011, the Company had no brokers who accounted for 10% or more of total revenues, and no customers that accounted for 10% or more of total revenues.