<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001512629</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001137774</issuerCik>
      <issuerName>PRUDENTIAL FINANCIAL INC</issuerName>
      <secFileNumber>001-16707</secFileNumber>
      <issuerAddress>
        <com:street1>751 BROAD ST</com:street1>
        <com:city>NEWARK</com:city>
        <com:stateOrCountry>NJ</com:stateOrCountry>
        <com:zipCode>07102</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>9738026000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Lowrey Charles F</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>CHAIRMAN OF THE BOARD</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC Securities</name>
        <address>
          <com:street1>Executive Services</com:street1>
          <com:street2>200 W Civic Center Dr., 4th Floor</com:street2>
          <com:city>Sandy</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84070</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>48164</noOfUnitsSold>
      <aggregateMarketValue>5105384.00</aggregateMarketValue>
      <noOfUnitsOutstanding>352000000</noOfUnitsOutstanding>
      <approxSaleDate>11/10/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/10/2018</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Performance Shares Awarded 2/10/2015</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>8707</amountOfSecuritiesAcquired>
      <paymentDate>02/10/2018</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/10/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Performance Shares Awarded 2/08/2022</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>14279</amountOfSecuritiesAcquired>
      <paymentDate>02/10/2025</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/28/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Restricted Stock Units Awarded 02/13/2024</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2607</amountOfSecuritiesAcquired>
      <paymentDate>02/28/2025</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/28/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Restricted Stock Units Awarded 02/8/2022</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2019</amountOfSecuritiesAcquired>
      <paymentDate>02/28/2025</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/28/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Restricted Stock Units Awarded 02/14/2023</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2467</amountOfSecuritiesAcquired>
      <paymentDate>02/28/2025</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/13/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Release of Performance Shares Awarded 2/09/2021</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2300</amountOfSecuritiesAcquired>
      <paymentDate>02/13/2024</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/06/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of stock options granted 02/12/2019</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>5197</amountOfSecuritiesAcquired>
      <paymentDate>11/06/2024</paymentDate>
      <natureOfPayment>Cashless Exercise</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/07/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of stock options granted 02/11/2020</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3095</amountOfSecuritiesAcquired>
      <paymentDate>11/07/2024</paymentDate>
      <natureOfPayment>Cashless Exercise</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>10/08/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of stock options granted 02/09/2016</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2947</amountOfSecuritiesAcquired>
      <paymentDate>10/08/2021</paymentDate>
      <natureOfPayment>Cashless Exercise</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/28/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of stock options granted 02/11/2014</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>4546</amountOfSecuritiesAcquired>
      <paymentDate>12/28/2021</paymentDate>
      <natureOfPayment>Cashless Exercise</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>11/10/2025</noticeDate>
      <signature>/s/ Richard Baker, Attorney in Fact for Charles F Lowrey</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
