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SHARE-BASED PAYMENT (Tables)

6 Months Ended

12 Months Ended

Aug. 31, 2013

Feb. 28, 2013

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Assumptions used to value option grants

		Pre-modification				Post-modification
Weighted-average exercise price		$	2.40			$	0.42
Expected term (in years)			3.00				2.00
Weighted-average volatility			70	%			70	%
Risk-free rate			0.79	%			0.39	%
Expected dividends			0	%			0	%

		Three Months Ended								Six Months Ended
		August 31,								August 31,
		2013				2012				2013				2012
Expected dividends			0	%			0	%			0	%			0	%
Expected term (in years)			3.50				3.50				3.50				3.50
Weighted-average volatility			70	%			60	%			70	%			60	%
Risk-free rate			0.51	%			0.41	%			0.51	%			0.45	%

The assumptions used to value our option grants were as follows:

		Year Ended
		February 28, 2013				February 29, 2012				February 28, 2011
Expected dividends			—	%			—	%			—	%
Expected term (in years)			3.5				2.7 – 3.5				4.5 – 10.0
Weighted-average volatility			63.0	%			71.5	%			91.5	%
Risk-free rate			0.37 – 0.75	%			0.4 – 0.5	%			0.74 – 1.23	%

Effect on results of operations of recording share-based compensation expense

		Three Months Ended								Six Months Ended
		August 31,								August 31,
		2013				2012				2013				2012
Selling and marketing		$	252,765			$	467,893			$	591,131			$	1,027,637
Technology and development			137,342				342,226				508,905				609,970
General and administrative			158,527				443,606				463,228				854,584
Total stock option expense		$	548,634			$	1,253,725			$	1,563,264			$	2,492,191

The effect on our results of operations of recording share-based compensation expense for the years ended February 28, 2013, February 29, 2012, and February 28, 2011 was as follows:

		Year Ended
		February 28, 2013				February 29, 2012				February 28, 2011
Selling and marketing		$	1,594,565			$	1,322,905			$	243,913
Technology and development			1,069,186				1,271,437				427,673
General and administrative			1,774,521				3,608,887				2,290,101
Total stock-based compensation expense		$	4,438,272			$	6,203,229			$	2,961,687

Summary of activity for stock options

		Number of options				Weighted Average Exercise Price				Average Remaining Contractual Term (In Years)

Options outstanding at February 28, 2013			17,373,932			$	2.00				2.99
Granted			2,600,635				0.41
Exercised			-				-
Cancelled or expired			(5,710,424	)			2.46
Forfeited			(2,567,830	)			2.19
Options outstanding at August 31, 2013			11,696,313			$	1.38				2.39

Options vested and expected to vest at August 31, 2013			11,409,124			$	1.41				2.34
Options exercisable at August 31, 2013			9,781,617			$	1.55				2.00

The summary of activity for our stock options is presented below:

		Number of Options				Weighted Average Exercise Price				Average Remaining Contractual Term (In Years)
Options outstanding at February 28, 2010			5,258,415				1.51				5.20
Granted			11,445,683				1.85
Exercised			(1,991,153	)			0.68
Cancelled			(266,155	)			0.51
Forfeited and expired			(499,257	)			1.63
Options outstanding at February 28, 2011			13,947,533				1.68				4.56
Granted			9,816,775				2.79
Exercised			(1,203,065	)			1.03
Cancelled			(110,000	)			0.62
Forfeited and expired			(2,298,024	)			3.07
Options outstanding at February 29, 2012			20,153,219				2.09				4.07
Granted			3,326,668				1.35
Exercised			(602,092	)			0.51
Cancelled			—				—
Forfeited and expired			(5,503,863	)			2.31
Options outstanding at February 28, 2013			17,373,932				2.00				2.99

Options exercisable at February 28, 2013			12,329,755			$	1.97				2.62

Estimated fair values of stock warrant awards issued to service providers and employees

		Three Months Ended								Six Months Ended
		August 31,								August 31,
		2013				2012				2013				2012
Expected dividends			0	%			0	%			0	%			0	%
Expected term (in years)			5.00				3.00				5.00				3.00
Weighted-average volatility			70	%			60	%			70	%			60	%
Risk-free rate			1.62	%			0.38	%			1.62	%			0.38	%

The estimated fair values of our stock warrant awards issued to service providers and employees were estimated with the following weighted average assumptions:

		Year Ended
		February 28, 2013				February 29, 2012				February 28, 2011
Expected dividends			—	%			—	%			—	%
Expected term (in years)			3.0 — 5.0				3.0 — 5.0				3.0
Weighted-average volatility			63.4	%			65.1	%			137.6	%
Risk-free rate			0.37 – 0.77	%			0.34 – 0.41	%			0.74 - 3.57	%

Schedule of stock-based compensation expense included in selling, general and administrative expenses

		Three Months Ended								Six Months Ended
		August 31,								August 31,
		2013				2012				2013				2012
Total warrant expense		$	278,179			$	261,905			$	315,450			$	434,066

The warrant expense for years ended February 28, 2013, February 29, 2012, and February 28, 2011 was as follows, which is included in selling, general and administrative expense within the statement of operations:

		Year Ended
		February 28, 2013				February 29, 2012				February 28, 2011
Total warrant expense		$	662,611			$	2,621,420			$	3,664,535

Summary of activity for warrants

		Number of Warrants				Weighted Average Exercise Price				Average Remaining Contractual Term (In Years)

Warrants outstanding at February 28, 2013			19,171,104			$	1.32				3.53
Granted			875,000				0.70
Exercised			-				-
Forfeited and expired			(181,250	)			1.24
Warrants outstanding at August 31, 2013			19,864,854			$	1.30				3.05

Warrants vested and expected to vest at August 31, 2013			19,864,854			$	1.30				3.05
Warrants exercisable at August 31, 2013			18,931,523			$	1.31				2.99

The summary of activity for Augme’s warrants is presented below:

		Number of Warrants				Weighted Average Exercise Price				Average Remaining Contractual Term (In Years)

Warrants outstanding at February 28, 2010			5,663,011			$	1.60				1.67
Granted			11,762,087				2.70
Exercised			(4,943,939	)			0.93
Forfeited, cancelled and expired			(1,800,178	)			1.37
Warrants outstanding at February 28, 2011			10,680,981				1.63				1.87
Granted			2,177,724				2.58
Exercised			(1,833,920	)			1.17
Forfeited, cancelled and expired			(237,144	)			3.90
Warrants outstanding at February 29, 2012			10,787,641				1.86				2.80
Granted			10,222,330				0.82
Exercised			(1,000,000	)			1.00
Forfeited, cancelled and expired			(838,867	)			2.48
Warrants outstanding at February 28, 2013			19,171,104				1.32				3.53

Warrants exercisable and outstanding at February 28, 2013			18,346,103			$	1.32				3.49

Summary shares of common stock reserved for future issuance

The following table summarizes our shares of common stock reserved for future issuance at February 28, 2013:

		Number of Shares
Stock options outstanding			17,373,932
Warrants outstanding			19,171,104
Stock options available for future grant			2,627,959
Common stock reserved for future issuance			39,172,995

Tabular disclosure of an equity-based arrangement (such as stock or unit options and stock or unit awards) with an individual employee, which is generally an employment contract between the entity and a selected officer or key employee containing a promise by the employer to pay certain equity-based awards at future dates, sometimes including a period after retirement, upon compliance with stipulated requirements. This type of arrangement is distinguished from broader based employee benefit plans as it is usually tailored to the employee. Disclosure also typically includes the amount of related compensation expense recognized during the reporting period, the number of shares or units issued during the period under such arrangements, and the carrying amount as of the balance sheet date of the related liability.

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Tabular disclosure of the allocation of equity-based compensation costs to a given line item on the balance sheet and income statement for the period. This may include the reporting line for the costs and the amount capitalized and expensed.

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Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

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