-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 +bInepayxtnuPNkvtsUQWw==

<SEC-DOCUMENT>0000897069-04-001098.txt : 20040528
<SEC-HEADER>0000897069-04-001098.hdr.sgml : 20040528
<ACCEPTANCE-DATETIME>20040528162059
ACCESSION NUMBER:		0000897069-04-001098
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040526
FILED AS OF DATE:		20040528

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			DAHLY JOHN H
		CENTRAL INDEX KEY:			0001273495

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-32825
		FILM NUMBER:		04838770

	MAIL ADDRESS:	
		STREET 1:		C/O FRESH BRANDS INC
		STREET 2:		2215 UNION AVENUE
		CITY:			SHEBOYGAN
		STATE:			WI
		ZIP:			53081

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			FRESH BRANDS INC
		CENTRAL INDEX KEY:			0001135431
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-GROCERY STORES [5411]
		IRS NUMBER:				392019963

	BUSINESS ADDRESS:	
		STREET 1:		2215 UNION AVENUE
		CITY:			SHEBOYGAN
		STATE:			WI
		ZIP:			53081

	MAIL ADDRESS:	
		STREET 1:		2215 UNION AVENUE
		CITY:			SHEBOYGEN
		STATE:			WI
		ZIP:			53081

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	SCHULTZ HOLDING CO INC
		DATE OF NAME CHANGE:	20010226
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>dah44.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-05-26</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001135431</issuerCik>
        <issuerName>FRESH BRANDS INC</issuerName>
        <issuerTradingSymbol>FRSH</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001273495</rptOwnerCik>
            <rptOwnerName>DAHLY JOHN H</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>FRESH BRANDS, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>2215 UNION AVENUE</rptOwnerStreet2>
            <rptOwnerCity>SHEBOYGAN</rptOwnerCity>
            <rptOwnerState>WI</rptOwnerState>
            <rptOwnerZipCode>53081</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Exec. VP, CFO, Treas. &amp; Secy.</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Option (right to buy)</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>8.260</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-05-26</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2014-05-26</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>10000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Options granted pursuant to the 1995 Equity Incentive Plan.</footnote>
        <footnote id="F2">Exercisable at a cumulative percentage of 33.3% per year beginning on the first anniversary after date of grant.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: Ralph J. Gundrum, Attorney-In-Fact</signatureName>
        <signatureDate>2004-05-28</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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