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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Income Statement [Abstract]        
Net Sales $ 1,030,008 $ 961,949 $ 4,494,713 $ 2,028,216
Cost of Sales 720,080 628,195 2,918,945 1,884,309
Gross Profit 309,928 333,754 1,575,768 143,907
Operating expenses        
Selling and marketing 1,913,814 558,899 4,864,499 2,696,295
General and administrative 1,680,234 956,614 4,825,983 3,573,520
Total operating expenses 3,594,048 1,515,513 9,690,482 6,269,815
Operating Loss (3,284,120) (1,181,759) (8,114,714) (6,125,908)
Other (Expense) Income        
Change in fair value of derivative liabilities 33,347 3,051,973 2,272,697 3,026,433
Interest (expense) income (59,311) (10,428) (104,229) (39,632)
Other (expense) income 0 178 (48,006) (18,745)
Total Other (Expense) Income (25,964) 3,041,723 2,120,462 2,968,056
NET (LOSS) INCOME (3,310,084) 1,859,964 (5,994,252) (3,157,852)
Declared dividends on Preferred Stock 66,080 66,080 196,085 198,929
Net (loss) income attributable to common stockholders $ (3,376,164) $ 1,793,884 $ (6,190,337) $ (3,356,781)
Net (loss) income per common share        
Basic: $ (0.02) $ 0.01 $ (0.03) $ (0.03)
Diluted: $ (0.02) $ 0.01 $ (0.03) $ (0.03)
Weighted average common shares outstanding        
Basic: 208,452,415 121,989,573 186,243,427 118,978,522
Diluted: 208,452,415 210,146,167 186,243,427 118,978,522