CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
Income Statement [Abstract]
Net Sales	$ 1,934,953	$ 482,969	$ 3,464,705	$ 1,066,267
Cost of Sales	1,225,253	522,703	2,198,865	1,256,114
Gross Profit (Loss)	709,700	(39,734)	1,265,840	(189,847)
Operating expenses
Selling and marketing	1,477,154	1,068,483	3,060,685	2,137,396
General and administrative	1,617,842	1,548,556	3,035,750	2,616,906
Total operating expenses	3,094,996	2,617,039	6,096,435	4,754,302
Operating Loss	(2,385,296)	(2,656,773)	(4,830,595)	(4,944,149)
Other (Expense) Income
Change in fair value of derivative liabilities	(4,168)	(1,164,905)	2,239,350	(25,540)
Interest (expense) income	(24,432)	(16,990)	(44,917)	(29,204)
Other (expense) income	0	0	(48,008)	(18,923)
Total other income (expense)	(28,600)	(1,181,895)	2,146,425	(73,667)
NET LOSS	(2,413,896)	(3,838,668)	(2,684,170)	(5,017,816)
Net loss attributable to common stockholders	$ (2,479,258)	$ (3,904,891)	$ (2,814,176)	$ (5,149,244)
Loss per common share, basic and diluted	$ (0.01)	$ (0.03)	$ (0.02)	$ (0.05)
Weighted average common shares outstanding, basic and diluted	202,261,571	112,948,441	165,639,474	112,585,867