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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
3 Months Ended
Mar. 31, 2017
Mar. 31, 2016
Income Statement [Abstract]    
Net Sales $ 1,529,752 $ 583,298
Cost of Sales 973,613 733,411
Gross Profit (Loss) 556,139 (150,113)
Operating expenses    
Selling and marketing 1,583,531 1,068,913
General and administrative 1,417,908 1,068,350
Total operating expenses 3,001,439 2,137,263
Operating Loss (2,445,300) (2,287,376)
Other Income (Expense)    
Change in fair value of derivative liabilities 2,243,518 1,139,365
Interest expense (20,538) (12,214)
Other expense (47,954) (18,923)
Total other income (expense) 2,175,026 1,108,228
NET LOSS (270,274) (1,179,148)
Declared dividends on Preferred Stock 64,644 66,626
Net loss attributable to common stockholders $ (334,918) $ (1,245,774)
Net loss per common share, basic and diluted $ (0.00) $ (0.01)
Weighted average common shares outstanding, basic and diluted 146,976,287 112,219,264