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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2016
Sep. 30, 2015
Sep. 30, 2016
Sep. 30, 2015
Income Statement [Abstract]        
Net Sales $ 961,949 $ 1,323,730 $ 2,028,216 $ 4,172,626
Cost of Sales 628,195 1,188,222 1,884,309 3,950,961
Gross Profit 333,754 135,508 143,907 221,665
Operating expenses        
Selling and marketing 558,899 2,325,567 2,696,295 4,269,670
General and administrative 956,614 1,006,486 3,573,520 3,302,782
Total operating expenses 1,515,513 3,332,053 6,269,815 7,572,452
Operating Loss (1,181,759) (3,196,545) (6,125,908) (7,350,787)
Other Income (Expense)        
Change in fair value of derivative liabilities 3,051,973 1,079,335 3,026,433 749,943
Interest expense (10,428) (15,456) (39,632) (223,160)
Other expense 178 0 (18,745) 0
Total other income (expense) 3,041,723 1,063,879 2,968,056 526,783
Net income (loss) 1,859,964 (2,132,666) (3,157,852) (6,824,004)
Declared dividends on Preferred Stock 66,080 68,636 198,929 203,397
Net income (loss) attributable to common stockholders $ 1,793,884 $ (2,201,302) $ (3,356,781) $ (7,027,401)
Net income (loss) per common share, Basic $ 0.01 $ (0.02) $ (0.03) $ (0.11)
Net income (loss) per common share, Diluted $ 0.01 $ (0.02) $ (0.03) $ (0.11)
Weighted average common shares outstanding, Basic 121,989,573 88,086,922 118,978,522 64,289,691
Weighted average common shares outstanding, Diluted 210,146,167 88,086,922 118,978,522 64,289,691