CONSOLIDATED STATEMENT OF CASH FLOWS (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Cash flows from operating activities:
Net loss	$ (7,122,135)	$ (3,119,343)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	18,298	8,668
Amortization	191,177	114,215
Accretion of deferred financing costs	864,921
Provision for bad debt expense	150,000	54,396
Change in estimated fair value of derivative	(1,361,597)
Amortization of debt discount	1,332,543
Stock issued to founders		855
Fair value of stock issued for services	401,341	276,300
Stock based compensation	794,165	163,055
Accounts receivable	(194,159)	(185,305)
Inventory	(223,882)	(785,874)
Prepaid expenses and other current assets	(322,718)	(268,716)
Other assets	3,948	(3,948)
Accounts payable and accrued expenses	76,210	(306,692)
Net cash used in operating activities	(5,391,888)	(4,052,389)
Cash flows from investing activities:
Change in restricted cash	(51,795)	(81,270)
Purchase of property and equipment	(1,298)	(7,671)
Purchase of trademarks		(6,849)
Net cash used in investing activities	(53,093)	(95,790)
Cash flow from financing activities:
Proceeds from issuance in common stock		3,374,982
Proceeds from issuance of Series B Preferred Stock, net	5,483,144
Proceeds from convertible notes payable	4,549,000	772,000
Proceeds from term loan	2,000,000
Deferred financing costs paid	(420,813)
Repayments on convertibles notes payable	(2,950,700)
Repayments on term loan	(83,333)
Net cash provided by financing activities	8,577,298	4,146,982
CASH OF ACQUIRED COMPANY		5,646
NET INCREASE (DECREASE) IN CASH	3,123,317	4,449
CASH - beginning of period	4,449
CASH - end of period	3,136,766	4,449
SUPPLEMENTAL DISCLOSURES
Interest paid in cash	211,247
Non-cash transactions:
Conversion of preferred stock to common stock	25,304
Conversion of notes payable and accrued interest to common stock	1,836,253
Warrants issued as deferred financing costs	444,108
Warrants issued as debt discount	1,332,543
Elimination of derivative liability from conversion of debt to preferred stock	64,970
Warrants issued in connection with Series B Offering	$ 1,268,937